This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I'm talking about Super Bowl XLIX. Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]
I'm not a writer by any stretch of the imagination. In fact, one of the main reasons I studied engineering in college was because there were no writing assignments. And on the rare occasion I did have to write a paper for school I would always double space with Courier New font. :) Yet, last year [...]
When you see a diet pill that promises washboard abs in a few months, do you believe it? We all want to believe it will work because we want that push button, silver bullet solution. But deep down I'm sure you don't really think there is a pill that will remove body fat and replace [...]
Yesterday I ran my third NYC marathon and this year was by far the best both in my time and my enjoyment of the race. I guess 3rd time's a charm. :) If you had talked to me back in 2008 (when I first started to run around the 1.5 mile reservoir), then I would have [...]
Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance. Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]
On Friday, I explained how SEO, advertising, email marketing and social media marketing can all work together to improve your digital marketing performance. In short, each of those 4 channels benefits from the others. For example, as you improve your advertising campaigns, you'll naturally generate more traffic and sales from SEO because more and more prospects [...]
Let's see if you can guess what I believe is the best marketing opportunity for small businesses. I'll give you 5 helpful hints. Don't cheat! See if you can guess before scrolling all the way down for the answer at the end. Hint #1: Fast Results With this marketing tactic, I've seen clients generate [...]
Yesterday, I presented How to Create All of Your Marketing Content in Just Minutes per Month. In case you missed it, I'm going to highlight one of the most important points in this blog post. About halfway in to my presentation, I explained the 4 different ways you can use an article to improve your [...]
What are your goals with digital marketing? Obviously, you want to drive sales of your product or service, but what does that really mean? In other words, HOW do you really sell online? What does it require? In this article, I'll reveal the most important goals in a digital marketing campaign, and how to accomplish [...]
Want a good laugh this Monday morning? Check out the Facebook Breakup Letter that Eat24 published last Thursday. I'll admit, I did "LOL" a few times. The article was written in response to Facebook's new post distribution algorithm (EdgeRank), which now limits the reach of all your posts. (If you're a Main Street Inner Circle [...]