Lead Generation

/Lead Generation

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

Simple 7-Step Copywriting Checklist

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

Google Ads Checklist: 9 Key PPC Search Campaign Settings

I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I've decided to share our Google Ads Checklist because I think you'll benefit from it when setting up a new campaign. If you're about to launch a new Google Ads PPC search campaign, then there are 9 key settings [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]

5 Best Email Marketing Campaigns for Small Businesses

What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise... It's email marketing. To clarify, I'm talking about email marketing to your own "house" list of prospects and customers, not to a list [...]

AdWords Update: Dynamic Search Ads as Groups in Standard Campaigns

Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]

How to Retarget Prospects With Google AdWords Search Ads (RLSA)

If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads.  It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]