Lead Generation

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SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]

By | May 10th, 2018|Categories: Email Marketing, Lead Generation|

5 Best Email Marketing Campaigns for Small Businesses

What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise... It's email marketing. To clarify, I'm talking about email marketing to your own "house" list of prospects and customers, not to a list [...]

AdWords Update: Dynamic Search Ads as Groups in Standard Campaigns

Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]

How to Retarget Prospects With Google AdWords Search Ads (RLSA)

If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads.  It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]

How Direct Mail Can Improve Digital Marketing Results

This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]

By | July 8th, 2016|Categories: Direct Mail, Lead Generation, Strategy|Tags: |

Is Email Marketing Dead (or Dying) in 2016?

Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now.  What do you think?  Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]

Is Your Business Suffering From Starvation or Indigestion?

At any given point in time your business is likely suffering from starvation or indigestion. If your marketing is not generating any website traffic, leads and sales, then you're obviously starving.   Just like we need a steady supply of food to stay alive, a business will not last too long without website traffic and [...]

By | October 4th, 2015|Categories: Copywriting, Lead Generation, Strategy|Tags: |

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Sales people sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply [...]