Email Marketing

4 Steps to Create Your Digital Marketing Plan for 2024

We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

Copywriting Checklist: 7 Simple Steps to Dominate Your Niche

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or [...]

Email Marketing Case Studies: 2 That Prove No List Is Too Small or Too Cold

Most people have heard that email marketing can be a very effective tactic to drive leads and sales.  However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers.  By engaged, I mean they are already actively opening and clicking on [...]

By |March 27th, 2022|Categories: Email Marketing|Tags: , |

Is Email Marketing Really Worth the Hassle?

My daughter, Violet, is obsessed with gymnastics. She takes 2 classes every week, exclusively plays on the monkey bars and rings during school recess, and rearranges our living room each day to practice handstands, backbends, and other moves that would leave me bedridden if I foolishly attempted them myself. But here's the thing... she's not [...]

By |March 24th, 2022|Categories: Email Marketing|

Creative Email Marketing Examples to Use This Holiday Season

It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]

How to Maximize Your Email Marketing Campaigns this Holiday Season

The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]

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