Email Marketing

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2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

24 Key Stats About Digital Marketing You Need to Know

Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]

By | May 10th, 2018|Categories: Email Marketing, Lead Generation|

5 Types of Attention Grabbing Email Marketing Subject Lines

You can't judge a book by the cover may hold true, but when it comes to email subject lines, many people decide to open an email based on them.  It's why email marketers often spend a considerable amount of time researching which subject lines work the best with their recipients. The following are five attention grabbing [...]

By | April 13th, 2018|Categories: Email Marketing|Tags: |

How to Increase Sales Using Email Marketing

It's easy to overlook the benefits of using email marketing. Many people are so focused on SEO, social media, and link building that they forget about the power of email marketing. Part of the reason is that there are many misconceptions about it. People don't think email marketing works, or at least, they don't believe [...]

By | April 5th, 2018|Categories: Email Marketing|Tags: |

How to Build an Email Marketing List that Will Actually Grow Your Business

Having an email marketing list with thousands of people on it will do you no good if those people are not interested in buying your services or products. Let me tell you a story. We had a client come to us a few months ago who wanted help with his email marketing. He said that [...]

By | March 29th, 2018|Categories: Email Marketing|Tags: |

5 Email Marketing Myths Debunked

Despite years of people claiming that "email marketing is dead," it still remains one of the strongest drivers of ROI in digital marketing.  From small businesses to large corporations, email marketing is a key driver in successful online sales. When I say successful, I mean that on average, email marketing sees a 122% ROI. Doesn't seem [...]

By | March 29th, 2018|Categories: Email Marketing|Tags: |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

How To Convert Subscribers Into Customers (Even If You Have Less Than 50 Subscribers!)

Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]

By | October 7th, 2017|Categories: Email Marketing|Tags: |

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]