Email Marketing

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4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

Creative Email Marketing Examples to Use This Holiday Season

It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]

How to Maximize Your Email Marketing Campaigns this Holiday Season

The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]

2 Email Marketing Case Studies That Prove No List Is Too Small Or Too Cold

Most people have heard that email marketing can be a very effective tactic to drive leads and sales.  However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers.  By engaged, I mean they are already actively opening and clicking on [...]

By | October 2nd, 2018|Categories: Email Marketing|Tags: , |

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

24 Key Stats About Digital Marketing You Need to Know

Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]

By | May 10th, 2018|Categories: Email Marketing, Lead Generation|

5 Types of Attention Grabbing Email Marketing Subject Lines

You can't judge a book by the cover may hold true, but when it comes to email subject lines, many people decide to open an email based on them.  It's why email marketers often spend a considerable amount of time researching which subject lines work the best with their recipients. The following are five attention grabbing [...]

By | April 13th, 2018|Categories: Email Marketing|Tags: |

How to Increase Sales Using Email Marketing

It's easy to overlook the benefits of using email marketing. Many people are so focused on SEO, social media, and link building that they forget about the power of email marketing. Part of the reason is that there are many misconceptions about it. People don't think email marketing works, or at least, they don't believe [...]

By | April 5th, 2018|Categories: Email Marketing|Tags: |