We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
As we start the New Year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the coming year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking on [...]
My daughter, Violet, is obsessed with gymnastics. She takes 2 classes every week, exclusively plays on the monkey bars and rings during school recess, and rearranges our living room each day to practice handstands, backbends, and other moves that would leave me bedridden if I foolishly attempted them myself. But here's the thing... she's not [...]
It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]
The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]
Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]
