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How to Measure ALL of Your Marketing Campaigns

Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance. Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]

By Phil Frost|October 30th, 2014|Categories: CRM, Direct Mail, Email Marketing, Mobile, Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategy, Tracking and Analytics|Tags: conversion tracking, google analytics, marketing channels report, url builder|

One of the Most Powerful Tracking Tactics

This Thursday I'll be presenting How to Track All of Your Marketing Results with our partner, LogMyCalls. During the webinar, I'll walk through our process for tracking both online and offline marketing campaigns so you can measure your return on investment (ROI). If you're not sure how to track every marketing campaign in your business, [...]

By Phil Frost|February 2nd, 2014|Categories: Tracking and Analytics|Tags: google analytics, tracking return on investment, url builder|