Strategy

3 Common Beliefs That Will Sabotage Your Marketing

Marketing success is not just the result of sound strategy and disciplined execution.  Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]

4 Steps to Create Your Digital Marketing Plan for 2024

We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]

The 4-Part Framework for Digital Marketing Success

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail.  It's really that simple. That leads us to the first key concept here... Digital Marketing Is A Lot Like Assembling A Puzzle [...]

3 Marathon Takeaways to Help You Create Your Marketing Plan

The 2023 New York City marathon was a few weeks ago on November 5, 2023. Although I didn’t run in this year’s race, I ran the NYC marathon back in 2015. I went through my old notes from the time, and I had 3 major takeaways from my training and race experience. There are a [...]

By |November 22nd, 2023|Categories: Strategy|Tags: |

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

Congruence = Secret to Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]

Law Firm Marketing Best Practices, According to Legal Marketing Experts

Running a successful legal practice while simultaneously managing effective marketing strategies can be a challenge... How do you scale? Can you cut costs without losing business? Which processes can be made more efficient? Luckily for you, we've gathered some insider info from marketing agencies who specialize in serving law firms to provide their thoughts on [...]

By |September 29th, 2023|Categories: Strategy|

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

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