Strategy

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3 Steps to Improve Your Digital Marketing Return On Investment (ROI)

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business and vice versa.  It all depends on your current situation. So the bad news here is [...]

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early-onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all too [...]

3 Marathon Takeaways to Help You Create Your Marketing Plan

This Sunday is the 2019 New York City marathon. Although I'm not running in this year's race, I ran the NYC marathon back in 2015.     I went through my old notes from the time, and I had 3 major takeaways from my training and race experience. There are a lot of similarities between [...]

By |October 31st, 2019|Categories: Strategy|Tags: |

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By |August 29th, 2019|Categories: Strategy|Tags: , |

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

Congruence = Secret To Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

The 27 Best Inspirational Quotes to Motivate Business Owners

Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. But small businesses make up the backbone of our country, and as we near Thanksgiving, we want [...]