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Top 4 Reasons to Use WordPress When You Redesign Your Website

For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]

By | May 15th, 2018|Categories: Mobile, SEO, Strategy|

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]

AdWords Update: Dynamic Search Ads as Groups in Standard Campaigns

Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]

The 4-Part Framework for Digital Marketing Success

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail.  It's really that simple. That leads us to the first key concept here...   Digital Marketing Is A Lot Like Assembling A [...]

6 Digital Marketing Tips to Help Grow Your Business

Embrace digital marketing. If you want to spread the word about your business, then that's what you've got to do. Newspaper and radio ads are still effective for small business advertising, but let's face it - those old-school mediums don't hold a candle to SEO, social media marketing, PPC marketing or other forms of going [...]

By | June 15th, 2017|Categories: Strategy|Tags: |

User Experience Design: How it Can Help to Increase Traffic & Conversions on Your Website

The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post I'll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and [...]

How to Create Facebook Ads That People Love (& Also Generate Sales)

The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal.  They typically [...]

10 Unexpected Costs of Running a Small Business

This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC.   Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other [...]

By | March 2nd, 2017|Categories: Strategy|Tags: , |