Strategy

/Strategy

7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By |August 29th, 2019|Categories: Strategy|Tags: , |

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

Congruence = Secret To Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

The 27 Best Inspirational Quotes to Motivate Business Owners

Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. But small businesses make up the backbone of our country, and as we near Thanksgiving, we want [...]

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

Top 4 Reasons to Use WordPress When You Redesign Your Website

For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]

By |June 21st, 2019|Categories: Mobile, SEO, Strategy|

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.  Like most runners, I ignored it.  I just kept right on running like there was nothing to worry about.  That is of course until that fateful day when my Achilles was too sore to walk normally without pain.  When you can't walk, then [...]

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]