Strategy

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3 Steps to Improve Your Digital Marketing Return On Investment (ROI)

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business and vice versa.  It all depends on your current situation. So the bad news here is [...]

Use Search Intent to Guide Your SEO Strategy

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword?  You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]

How to Create a 2019 Digital Marketing Plan That Works

If you're not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article.   These steps are designed to ensure you have all of your bases covered in your plan. We don't have any time to waste before the New Year so let's dive right [...]

By | December 18th, 2018|Categories: Strategy|Tags: |

The 4-Part Framework for Digital Marketing Success

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail.  It's really that simple. That leads us to the first key concept here...   Digital Marketing Is A Lot Like Assembling A [...]

2 Things I’m Thankful For In My Business…

As we fast approach Thanksgiving I want to take a minute to reflect on what I'm most thankful for this year.  If you haven't already, then I urge you to do the same.  Aside from the obvious family and friends, what, or who, are you most thankful for this year? I have two answers to that question, [...]

By | November 15th, 2018|Categories: Strategy|Tags: , |

3 Marathon Takeaways to Help You Create Your Marketing Plan

Yesterday, November 4, was the 2018 New York City marathon. Although I didn't run in this year's race (I'm currently training to run the Philly marathon in a couple weeks), I ran the NYC marathon back in 2015.     I went through my old notes from the time, and I had 3 major takeaways [...]

By | November 5th, 2018|Categories: Strategy|Tags: |

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? We’re nearly through October [...]

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]