Main Street ROI is headquartered in New York with team members across the US. We’re a team of marketing consultants, analysts, writers, and designers. We are also parents, husbands, wives, runners, athletes, musicians, and artists.

We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.

Founder & COO

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Founder & CMO

Peter Kennedy

Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s internal marketing initiatives. Peter also oversees Main Street ROI’s SEO client operations and strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including,,,

Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.

Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.

He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.

Phone:646-470-3753 ext 18

Account Manager

Kaitlin Smith


Kaitlin is an Account Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Ft. Pierce, FL aka Sunrise City, and enjoys hanging outdoors with her husband, sons, Trace and Ty, and dogs, Maddux and Rizzo, raising monarch butterflies and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies!

Phone:646-470-3753 ext 48

Account Manager

Kristina King


Kristina is an Account Manager for Main Street ROI. For several years, Kristina has worked with agencies and as a marketing consultant helping companies grow their online presence. Her areas of expertise include SEO, social media, and content marketing.

When she’s not working, you can find Kristina on a basketball court or traveling the world being immersed into different cultures.

Billing Support

Andrea Rozman

Andrea handles Billing and Customer Service at Main Street ROI. She brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.

She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

Ad Consultant

Kelly Causey


Kelly is a Digital Advertising Analyst at Main Street ROI. She has managed advertising campaigns for dozens of small businesses since graduating college in 2014. Her expertise is in competitive research, landing page optimization, and writing creative ad copy to increase conversions in various advertising campaigns.

Kelly earned two degrees in Website Design and Marketing Management. Over the years, she has worked in many industries, including chiropractic, manufacturing, software, legal, eCommerce, home improvement, and direct mail. Her passion is to help small businesses improve their online presence, implement marketing automation, and generate website leads.

When she is not on the computer, Kelly loves to try new recipes, work in the yard, and go on adventures with her family. She lives with her husband, daughter, and dog (who likes to think he is human) in Pensacola, FL. You can find them outdoors, playing at the beach, walking nature trails, or exploring hidden gems during their free time.

Ad Analyst

Riley McLaughlin


Riley is an Ad Analyst at Main Street ROI, specializing in Google Ads. He is responsible for ensuring that client advertising goals are met through research and thoughtful consideration of client wants and needs.

Riley is passionate about helping people and loves drinking fresh, cold pressed juice. He graduated from California State University San Marcos in 2020 with his bachelor’s degree in business administration.

When he is not at his laptop, you can find him juicing, finding new places to eat, hanging out with his cats, or thinking about going to the gym.

Ad Analyst

Joe Sayles


Joe is an Ad Analyst and SEO Consultant at Main Street ROI. For more than a decade, this Las Vegas, Nevada resident has been managing advertising campaigns, and search engine optimization for small to medium enterprises.

A graduate of the University of La Verne, Joe is an avid sports enthusiast, having played basketball through college, and having been a competitive martial artist and coach.

In his spare time, Joe enjoys watching his children’s sports activities, soaking in the latest updates in digital marketing, and spending time with his wife, family, and dogs.

Ad Analyst

Oscar Maldonado


Oscar is an Ad Analyst at Main Street ROI. He lives in Denver, Colorado, and graduated from the University of Colorado, Denver with a Bachelor’s in Marketing and a minor in Leaders. He has managed advertising campaigns for startup E-commerce brands, lawyers, and local businesses. His areas of expertise include content driven strategy, scalability analyzation, and data driven reports to generate growth.

Oscar has managed and founded a few businesses over the past few years that have gone to become fairly successful within their respective space. While venturing into one of these businesses, he found a passion for digital marketing and business. Oscar currently plays soccer as a hobby and will continue his education with an M.A. in Psychology in the year 2022. Outside of Main Street ROI, Oscar plays guitar and enjoys spending time with his wife and family. Oscar will continue to nurture his entrepreneurial spirit while contributing to MSROI.

SEO Consultant

Katy Bailey


Katy Bailey is an SEO Consultant at Main Street ROI. A few of her responsibilities include performing website audits, conducting keyword research, and developing monthly SEO plans for clients.

She completed her bachelor’s degree in marketing with an emphasis in journalism.

In the past decade, she has been able to work directly in several different industries, including ecommerce, publishing, and financial services. She specializes in SEO, customer experience, and Google Analytics. She is incredibly passionate about helping small businesses become more visible online.

She lives in Central Wisconsin with her husband, three dogs, and cat. When not in front of the computer, you can find her out walking the dogs, re-watching old episodes of “The Office” (US Version), or continuing the restoration of her 100-year old Victorian farmhouse.

SEO Consultant

Kyle Posey


Kyle is an SEO Consultant for Main Street ROI. He has worked with hundreds of small businesses over the years, helping them generate more website traffic and capture more leads. He’s been a jack-of-all marketing trades and while proficient in design and development, his passion is SEO and lead generation.

He lives in northern California with his wife and 2 kids. When he’s not scheming at his laptop, you’ll likely find him working out with his wife in their garage gym, reading a marketing book, looking at real estate, trying a new craft beer, or getting outside with the family for a hike or bike ride.

SEO Consultant

Dina Morozewicz


Dina is an SEO Consultant for Main Street ROI. She has years of SEO and Marketing experience in a variety of areas including small business, ecommerce, fashion, healthcare, real estate and finance. Her areas of expertise include keyword research and analysis, on-page optimization, and content marketing.

Outside of work, Dina enjoys spending time with her two daughters, teaching their dog cool tricks, cooking, baking, crafting, and watching movies.

Operations Manager

Michael Cianciulli

Michael is a Client Operations Manager at Main Street ROI. He is responsible for making our Consultants’ marketing plans a reality by assigning tasks to the appropriate team members, monitoring deadlines, and reporting on progress.

Michael is a graduate of Hofstra University where he studied marketing and business.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Marketing Analyst

Jonelle Orozco


Jonelle is a Marketing Analyst at Main Street ROI. She has a degree in Marketing Management and brings years of experience in digital marketing, WordPress development, and project management from a wide variety of industries.

She lives in the Pacific Northwest and spends her free time exploring the surrounding cities and going on hikes in the beautiful natural areas of the region. She’s also an indoor kid who enjoys playing video games, reading books and graphic novels, solving puzzles, watching films, and tending to her precious collection of houseplants.

Marketing Analyst

Frankie Furgele


Frankie is a Marketing Analyst of Main Street ROI. Frankie assists with the company’s digital marketing efforts, specializing in Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, among other internet marketing initiatives.

Frankie has over 10 years of experience in digital marketing for a wide range of industries, where she has driven additional business and revenue through various online avenues.

Frankie graduated with a double major in Public Relations and Psychology from The Pennsylvania State University.

When Frankie is not working, you can find her enjoying any outdoor activity, spending time with family and friends, or cheering on her favorite hockey team (Flyers) and her favorite college football team (Penn State).

Marketing Analyst

Kaitlyn Moore


Kaitlyn is a Marketing Analyst at Main Street ROI specializing in SEO.

She is a recent graduate from Central Connecticut State University and has a Bachelor’s degree in Communications and Business Management. Kaitlyn’s career began when she published a blog targeting college students in 2017. Students amongst East coast universities acclaimed Kaitlyn’s content and valued her relatability, wit, and wisdom in her writing.

Kaitlyn loves traveling and being outdoors. When she’s not working, she’s either bike riding, skiing, at the gym, or at the beach. Kaitlyn is passionate about helping businesses develop a considerable presence in the media and is eager to see her passion mature at MSROI. She embraces the balance of life and recognizes the importance of loving her job, so she never has to work a day in her life.

Marketing Analyst

Nathan Von Fumetti


Nathan is a Marketing Analyst at Main Street ROI specializing in online advertising.

He has a Bachelor’s Degree in Criminal Justice from Iowa State University and has spent several years working for the State of Iowa Judicial Branch and Department of Correctional Services.

Nathan developed a passion for online marketing when he had the opportunity to help grow his cousin’s business with Facebook, Google, and YouTube Ads.

When he’s not working, Nathan enjoys hanging out with friends, watching mixed martial arts, and drinking copious amounts of coffee.

Marketing Coordinator

Heather Frederick


Heather Frederick is a Digital Marketing Analyst at Main Street ROI. She has a degree in English and a Minor in Marketing, as well as a certificate in Theater. Heather likes to bring in her creative side to her experiences in various areas of digital marketing.

When she isn’t working, you can find her in the kitchen baking and singing to showtunes. As a member of the BTS Army she also likes to spend time listening to Kpop and learning dance choreography.

Content Writer

Kim Correll


Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Content Writer

Michelle Blan


Michelle is a content writer for Main Street ROI. She has a bachelor’s degree in social work and criminal justice from Florida Atlantic University with extensive experience in the legal field. While she has always been a writer, Michelle officially became a full-time freelance writer several years ago. Since then, she has worked with many different clients in an array of industries creating loads of different types of content. This experience has allowed her to hone her skills overall as a writer and content creator.

Michelle loves working from home in Port Saint Lucie, FL where she lives with her family – human and canine. When she’s not writing, she loves scary movies, being outdoors, punching her boxing bag, or attempting to cook delicious vegan food.

Content Writer

Jennifer Hadley Brazgel


Jen is a content writer for Main Street ROI. She earned a bachelor’s degree in philosophy from California State University, Long Beach. A freelance writer since 2004, she began her career in Public Relations. Jen’s experience includes working as a journalist, copywriter, columnist, ghostwriter, and content writer. She’s written everything from a weekly auto column for a Southern California newspaper to neurosurgery websites in addition to thousands of blogs, press releases, media pitches, and other marketing collaterals for businesses from coast to coast.

After 25 years in Oregon, New York, and California, she returned to her midwestern roots in Ohio in 2020. She is an active volunteer in civic and animal rescue organizations.

Content Writer

Michelle Shonessy


Michelle is a content writer for Main Street ROI.

She has a Bachelor’s degree in Communications and New Media, a background in journalism, and over ten years of experience in B2B and B2C digital marketing.

A word nerd from way back, her love of writing grew out of an early love of reading. She’s been a freelance writer for over ten years.

Michelle has written content for a variety of industries, with much of her experience concentrated in writing SEO-optimized, long-form content for digitally-native brands and the healthcare field.

She enjoys yoga, weight training, road trips, reading, vegan cooking, and writing (of course). She lives in Royal Oak, Michigan with her wife and two exceptionally spoiled dogs.

Content Writer

Genie Davis


Genie is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Genie has written about a broad range of topics, both online and in print, as well as producing marketing and training videos. Highly skilled in SEO, she enjoys researching and exploring diverse subjects and a variety of business fields. She is also an experienced journalist and biographer, multi-published novelist and ghostwriter, and is a member of the Writers Guild of America West. She earned her B.S. in Communications from Boston University.

Residing in Redondo Beach, Calif., she has adult children and tween-age cats. When not writing, she’s with friends, family, cats – or all three. Genie loves to travel and is particularly drawn to the desert and the ocean. Other hobbies include watching horror movies – she exhibits a definite weakness for zombies; enjoying art installations; and failing terribly at charades.

Content Writer

Barbara Sheehan


Barb is a content writer for Main Street ROI. She grew up outside of Syracuse, NY, and earned her bachelor’s degree from Syracuse University in journalism and marketing. Her experience includes local newspaper reporting, public relations, freelance writing (for various clients), and healthcare writing/marketing.

Barb lives outside of Philadelphia in Wayne, Pa. She loves spending time with her family, which includes her husband, two adult kids, dog and cat, and extended family mostly in Upstate New York. In her free time, she enjoys walking her dog, running, yoga, and visiting Cape Cod – her home away from home.

Content Writer

Debbie Hoffman


Debbie is a content writer for Main Street ROI.

She has nearly two decades of experience in B2B and B2C marketing, copywriting for several marketing agencies, and providing articles on a wide range of topics.

Debbie specializes in conveying technical information to non-technical audiences, healthcare topics, and writing SEO-optimized content for a variety of industries. Outside of her writing career, Debbie also owns and runs a subscription box service for women who like to read while relaxing in a bubble bath.

She enjoys hiking, exploring new places with her husband, going to concerts, and buying everything online to avoid going to stores. She lives in upstate New York with her husband, two teenage sons, and two stepchildren.

Content Writer

Mackenzie Maxwell


As a content writer for Main Street ROI, Mackenzie crafts compelling blogs, landing pages, and more for our clients.

Mackenzie earned a Bachelor of Arts in Electronic Media and Communication from Texas Tech University. From articles and press releases to speeches and scripts, Mackenzie excels in finding exactly the right words for any piece of content.

Most of her experience is in the healthcare industry. She’s created engaging content for nurse staffing agencies, health-tech enterprises, mental health organizations, medical schools, doctors, dentists, and more.

When she’s not writing, Mackenzie loves playing outside with her three young children. She also enjoys playing video games, baking cookies, and running with her dog.

Content Writer

Brad Johnson


Brad is a freelance content writer for Main Street ROI. He has been producing content for various stages of the buyer’s journey for nearly a decade. Brad’s work includes eBook publishing, SEO editing and writing, email marketing, on-page optimization, and ghostwriting.

When he’s not at work, you can usually find him working on new music with his band or trying a new recipe. Brad’s also a die-hard kombucha connoisseur and will go out of his way to find high quality, locally produced booch.

Brad got a Bachelor’s of Health Science from Excelsior College in 2017 and remains passionate about all things health and wellness. You’ll find his work on the Main Street ROI blog.

Graphic Designer

Holley Bimson

Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.

With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.

Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.

In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.