Main Street ROI is headquartered in New York with team members across the US. We’re a team of marketing consultants, analysts, writers, and designers. We are also parents, husbands, wives, runners, athletes, musicians, and artists.

We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.

Co-Founder & CEO

Phil Frost

Phil is Co-Founder and CEO of Main Street ROI. Phil is also the primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Co-Founder & President

Peter Kennedy

Peter is Co-Founder and President of Main Street ROI. At Main Street ROI, Peter oversees Main Street ROI’s client operations and strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including,,,

Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.

Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.

He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.

Phone:646-470-3753 ext 18

Partner Development

Kaitlin Smith


Kaitlin is a Partner Development Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Ft. Pierce, FL aka Sunrise City, and enjoys hanging outdoors with her husband, sons, Trace and Ty, and dogs, Maddux and Rizzo, raising monarch butterflies and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies!

Phone:646-470-3753 ext 48

Sales Consultant

Maisah Mitchell


Maisah is a Sales Consultant at Main Street ROI. She is responsible for establishing and maintaining relationships with new clients that need help with search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress websites, and social media marketing.

Maisah has a Bachelor of Science in Communications with a Media Studies concentration from Kennesaw State University. She’s since had years of experience working in digital marketing, specializing in Social Media and Email Marketing. She enjoys applying her professional expertise to finding the perfect solution for fulfilling clients’ needs.

Maisah is currently based in Atlanta, GA. In her spare time, she absolutely loves acting, traveling, photography and sewing projects as well as hanging out with friends. And coffee, especially coffee.

Account Manager

Morgan Gertler


Morgan is an Account Manager at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google Ads, Facebook Ads and email marketing accounts. Morgan also helps manage Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

Phone:646-470-3753 ext 25

Ad Team Manager

Frankie Furgele


Frankie is an Ad Team Manager at Main Street ROI. Frankie develops marketing strategies for clients, as well as trains, supervises, and manages a team of Analysts to implement digital marketing campaigns.  She has expertise in Google Ads, Facebook Ads, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, among other internet marketing initiatives.

Frankie has over 10 years of experience in digital marketing for a wide range of industries, where she has driven additional business and revenue through various online avenues.

Frankie graduated with a double major in Public Relations and Psychology from The Pennsylvania State University.

When Frankie is not working, you can find her enjoying any outdoor activity, spending time with family and friends, or cheering on her favorite hockey team (Flyers) and her favorite college football team (Penn State).

Ad Analyst

Kelly Causey


Kelly is a Digital Advertising Analyst at Main Street ROI. She has managed advertising campaigns for dozens of small businesses since graduating college in 2014. Her expertise is in competitive research, landing page optimization, and writing creative ad copy to increase conversions in various advertising campaigns.

Kelly earned two degrees in Website Design and Marketing Management. Over the years, she has worked in many industries, including chiropractic, manufacturing, software, legal, eCommerce, home improvement, and direct mail. Her passion is to help small businesses improve their online presence, implement marketing automation, and generate website leads.

When she is not on the computer, Kelly loves to try new recipes, work in the yard, and go on adventures with her family. She lives with her husband, daughter, and dog (who likes to think he is human) in Pensacola, FL. You can find them outdoors, playing at the beach, walking nature trails, or exploring hidden gems during their free time.

Ad Analyst

Riley McLaughlin


Riley is an Ad Analyst at Main Street ROI, specializing in Google Ads. He is responsible for ensuring that client advertising goals are met through research and thoughtful consideration of client wants and needs.

Riley is passionate about helping people and loves drinking fresh, cold pressed juice. He graduated from California State University San Marcos in 2020 with his bachelor’s degree in business administration.

When he is not at his laptop, you can find him juicing, finding new places to eat, hanging out with his cats, or thinking about going to the gym.

Ad Specialist

Elise Demiryan


Elise is an Ad Specialist at Main Street ROI and she works primarily on Google Ads accounts. Elise has worked in SEM since 2017 across a variety of industries, including automotive, entertainment, retail and insurance. She likes working with large data sets to develop insights and recommendations to help drive business decisions, and especially enjoys being able to blend this information with audience targeting/behaviors to learn what marketing tactics appeal to consumers and compel them to convert.

Outside of work, she really enjoys cooking/baking, working out, travelling and learning new languages, and cheering on her favorite Formula 1 teams when they’re in season.

Ad Specialist

Maura Kennedy


Maura is an Ads Specialist at Main Street ROI. She has managed paid and organic advertising campaigns of all sizes, budgets, and goals. Her expertise lies mainly with Google Ads and Facebook Ads, but she has 7+ years experience in brand management, social media marketing, and website development.

Maura graduated with a degree in Media Communications from Christopher Newport University, and went on to graduate with a degree in Food and Nutrition from the University of Alabama. Roll Tide!

Maura lives in South Carolina with her partner, 3 dogs, and 4 cats. She spends most of her free time pretending to know how to garden, reading psychological thrillers, or in the garage trying to figure out a DIY project for her home.

Ad Specialist

Ayan Gilbert


Ayan is an Ad Specialist at Main Street ROI. She has worked in the marketing industry for 5+ years and has experience with lead generation, marketing management, and various types of analytics. Her experience led her to be fluent in wearing many different hats, but she is most passionate about copywriting and analytics. Her favorite part of being in marketing is taking insights and using them to make decisions on best practices for social media. She also enjoys collaborating with her peers and asking lots of questions.

In her spare time she has a passion for nutrition, being a mommy to her one year-old son, Kingston, and taking pictures. She loves that marketing allows her to mix her passion for math with her love of being creative.

SEO Analyst

Kyle Posey


Kyle is an SEO Analyst for Main Street ROI. He has worked with hundreds of small businesses over the years, helping them generate more website traffic and capture more leads. He’s been a jack-of-all marketing trades and while proficient in design and development, his passion is SEO and lead generation.

He lives in northern California with his wife and 2 kids. When he’s not scheming at his laptop, you’ll likely find him working out with his wife in their garage gym, reading a marketing book, looking at real estate, trying a new craft beer, or getting outside with the family for a hike or bike ride.

SEO Analyst

Dina Scaruzzi


Dina is an SEO Analyst for Main Street ROI. She has years of SEO and Marketing experience in a variety of areas including small business, ecommerce, fashion, healthcare, real estate and finance. Her areas of expertise include keyword research and analysis, on-page optimization, and content marketing.

Outside of work, Dina enjoys spending time with her two daughters, teaching their dog cool tricks, cooking, baking, crafting, and watching movies.

SEO Analyst

Jonelle Orozco


Jonelle is a SEO Analyst at Main Street ROI. She has a degree in Marketing Management and brings years of experience in digital marketing, WordPress development, and project management from a wide variety of industries.

She lives in the Pacific Northwest and spends her free time exploring the surrounding cities and going on hikes in the beautiful natural areas of the region. She’s also an indoor kid who enjoys playing video games, reading books and graphic novels, solving puzzles, watching films, and tending to her precious collection of houseplants.

SEO Analyst

Jason Mize


Jason Mize is an SEO Analyst for Main Street ROI. Before joining MSROI, Jason ran his own web firm specializing in creating and expanding the online presence of small to mid-sized businesses. He is experienced in WordPress and SEO and is well versed in the life cycle of a website from ideation to implementation.

When not working, Jason can normally be found fly fishing, reading, or just hanging out with his wife and dog (usually by water of some sort).

SEO Analyst

Katy Bailey


Katy Bailey is an SEO Analyst at Main Street ROI. A few of her responsibilities include performing website audits, conducting keyword research, and developing monthly SEO plans for clients.

She completed her bachelor’s degree in marketing with an emphasis in journalism.

In the past decade, she has been able to work directly in several different industries, including ecommerce, publishing, and financial services. She specializes in SEO, customer experience, and Google Analytics. She is incredibly passionate about helping small businesses become more visible online.

She lives in Central Wisconsin with her husband, three dogs, and cat. When not in front of the computer, you can find her out walking the dogs, re-watching old episodes of “The Office” (US Version), or continuing the restoration of her 100-year old Victorian farmhouse.

SEO Specialist

Carmen Wilson


Carmen is an SEO Specialist at Main Street ROI. She has a degree in Digital Marketing and an MBA with many years of entrepreneurial experience in online marketing, WordPress development, and web programming for small businesses. She lives in North Florida and can usually be found in her garden planting flowers and pineapple tops, reading on the patio with her cat curled up beside her, or trying out some tantalizing new recipe in the kitchen.

Marketing Analyst

Abby Van’t Land


Abby is a Marketing Analyst at Main Street ROI. She has a Bachelor’s Degree in Psychology and brings years of experience in digital marketing, social media marketing, and client communication and relationship management. Working closely with many clients and small business owners over the years, she is passionate about helping clients succeed. She can’t wait to help more people and watch her passions grow at MSROI.

Abby lives in the beautiful San Bernardino Mountains in California and spends most of her free time hiking and adventuring with her family and beloved Service Dog, Copper Jo. She loves being able to travel from the beautiful mountains to the beach in only the span of a few hours. When not outside, you can find her curled up with a good book, watching one of her favorite TV shows, playing board games, cooking, or relaxing with a puzzle.

Operations Manager

Michael Cianciulli


Michael is a Client Operations Manager at Main Street ROI. He is responsible for making our Consultants’ marketing plans a reality by assigning tasks to the appropriate team members, monitoring deadlines, and reporting on progress.

Michael is a graduate of Hofstra University where he studied marketing and business.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Operations Coordinator

Andrea Rozman

Andrea handles billing, customer service, and operations at Main Street ROI. She brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.

She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

Operations Coordinator

Sadie Lowman


Sadie is an Operations Coordinator for Main Street ROI. She graduated from Ferris State University with a Bachelor of Science.

She enjoys spending time with her two children as well as being outside, swimming, and reading.

Operations Assistant

Terry Maluk


As an Operations Assistant for Main Street ROI, Terry supports the Operations Team with behind-the-scenes work. She has a Master’s Degree in Public Health from the University of South Carolina and worked for the US Geological Survey for 20+ years.

Terry “retired” to teach yoga and help professionals reduce stress, writing several books on the subject. After eight years as a solopreneur, she is very much ready to be part of a great team again!

In her spare time, Terry loves traveling, hiking, scuba diving, and watching sunsets with her husband.

Graphic Designer

Holley Bimson

Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.

With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.

Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.

In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.

Content Writer

Kim Correll


Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Content Writer

Michelle Blan


Michelle is a content writer for Main Street ROI. She has a bachelor’s degree in social work and criminal justice from Florida Atlantic University with extensive experience in the legal field. While she has always been a writer, Michelle officially became a full-time freelance writer several years ago. Since then, she has worked with many different clients in an array of industries creating loads of different types of content. This experience has allowed her to hone her skills overall as a writer and content creator.

Michelle loves working from home in Port Saint Lucie, FL where she lives with her family – human and canine. When she’s not writing, she loves scary movies, being outdoors, punching her boxing bag, or attempting to cook delicious vegan food.

Content Writer

Jennifer Hadley Brazgel


Jen is a content writer for Main Street ROI. She earned a bachelor’s degree in philosophy from California State University, Long Beach. A freelance writer since 2004, she began her career in Public Relations. Jen’s experience includes working as a journalist, copywriter, columnist, ghostwriter, and content writer. She’s written everything from a weekly auto column for a Southern California newspaper to neurosurgery websites in addition to thousands of blogs, press releases, media pitches, and other marketing collaterals for businesses from coast to coast.

After 25 years in Oregon, New York, and California, she returned to her midwestern roots in Ohio in 2020. She is an active volunteer in civic and animal rescue organizations.

Content Writer

Barbara Sheehan


Barb is a content writer for Main Street ROI. She grew up outside of Syracuse, NY, and earned her bachelor’s degree from Syracuse University in journalism and marketing. Her experience includes local newspaper reporting, public relations, freelance writing (for various clients), and healthcare writing/marketing.

Barb lives outside of Philadelphia in Wayne, Pa. She loves spending time with her family, which includes her husband, two adult kids, dog and cat, and extended family mostly in Upstate New York. In her free time, she enjoys walking her dog, running, yoga, and visiting Cape Cod – her home away from home.

Content Writer

Debbie Hoffman


Debbie is a content writer for Main Street ROI.

She has nearly two decades of experience in B2B and B2C marketing, copywriting for several marketing agencies, and providing articles on a wide range of topics.

Debbie specializes in conveying technical information to non-technical audiences, healthcare topics, and writing SEO-optimized content for a variety of industries. Outside of her writing career, Debbie also owns and runs a subscription box service for women who like to read while relaxing in a bubble bath.

She enjoys hiking, exploring new places with her husband, going to concerts, and buying everything online to avoid going to stores. She lives in upstate New York with her husband, two teenage sons, and two stepchildren.

Content Writer

Brad Johnson


Brad is a freelance content writer for Main Street ROI. He has been producing content for various stages of the buyer’s journey for nearly a decade. Brad’s work includes eBook publishing, SEO editing and writing, email marketing, on-page optimization, and ghostwriting.

When he’s not at work, you can usually find him working on new music with his band or trying a new recipe. Brad’s also a die-hard kombucha connoisseur and will go out of his way to find high quality, locally produced booch.

Brad got a Bachelor’s of Health Science from Excelsior College in 2017 and remains passionate about all things health and wellness. You’ll find his work on the Main Street ROI blog.

Content Writer

Mary Cooper


Mary is a content writer at Main Street ROI. With nearly five years of freelance writing experience, Mary has covered many topics in the B2B and B2C arenas. She enjoys creating useful information for consumers and exploring new writing areas.

Mary is a 1997 graduate of Carleton College. Her academic background is in music, and she has also worked in economic development.

When she’s not working, Mary can be found knitting, looking for a new recipe, or playing the bass clarinet. She lives in New England with her husband, two teenagers, two cats, and a pet lizard.

Content Writer

Michelle Sebastian


Michelle is a content writer for the Main Street ROI team.

She has a Bachelor’s degree in Communications and is a marketing communications professional with a background spanning from large to small and local to global organizations. Whether working in corporate environments, non-profits or freelance, Michelle has extensive experience in writing, editing and communications across a wide span of verticals.

As a communicator by nature, words are her thing and she often jokes that she was born with a red pen in her hand. She loves learning and reading articles to boost her knowledge on just about any subject, and enjoys the thrill and satisfaction that the right — and write — words can deliver.

When not wielding a red pen or stationed behind a keyboard, Michelle soaks up every moment with her husband, teenage daughter and character of a dog Callie. She enjoys working out (any fellow Peloton fans in the house?), all things Disney and making memories with family and friends. A Midwestern girl at heart, she grew up in Illinois and went to college outside Chicago. After living for many years in Michigan (Go Blue!), she and her family recently relocated to Florida and are looking forward to new adventures in the Sunshine State.

Content Writer

Amanda Meade


Amanda is a freelance content writer for Main Street ROI.

She has a Bachelor of Arts in Communication Studies and over a decade of marketing experience under her belt. She holds several certifications in Inbound Marketing, Content Marketing, Social Media, and SEO. Amanda is a creative, skilled expert who can produce content at all stages of the buyer’s journey.

Amanda loves working from her home in northwest Georgia, where she lives with her human and fur family. When not at work, being a tourist in her town, reading a book, or researching her next travel adventure.

Content Writer

James La Forte


James La Forte is a freelance content writer for Main Street ROI.

He holds a Bachelor’s degree in Computer Science from Benedictine University in Lisle, Illinois. His career arc started as an IT professional for several investment firms, but he then later transitioned to become a freelance writer that focuses on technology, business, investing, finance, and legal topics.

James is an avid follower of technology trends and how they impact businesses both big and small.

When not working, James enjoys traveling, sports, and composing music at his home just outside of Las Vegas, Nevada.

Content Writer

Anthony Johnson


Anthony is a freelance content writer for Main Street ROI. He has been working as a freelance content writer since 2015, and graduated from Brigham Young University with a degree in English in 2019. Anthony’s portfolio includes white papers, marketing newsletters, project grants, along with other forms of content and ghosting writing.

When he isn’t spinning in his oversized office chair, Anthony is either swimming in the summer or skiing in the winter. He’s also a huge movie buff, and spends almost as much time at the theaters as he does at his own home.

Content Writer

Haley Green


Haley is a content writer for Main Street ROI.

Haley has a Bachelor’s degree in Journalism with a background in copywriting, creative writing, and the legal industry. Her experience includes anything from long-form content like news articles, features, and blogs to short-form content like social media.

If she’s not writing articles, she’s probably reading them. Besides being a writer and a journalist, she’s also a cat person, and you can find her with her own cat or helping strays when she’s not working. She’s a Georgia girl at heart but went down to South Florida for college and never left.