Main Street ROI is headquartered in New York with team members across the US. We’re a team of marketing consultants, analysts, writers, and designers. We are also parents, husbands, wives, runners, athletes, musicians, and artists.

We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.

Founder & COO

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Founder & CMO

Peter Kennedy

Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s internal marketing initiatives. Peter also oversees Main Street ROI’s SEO client operations and strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including,,,

Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.

Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.

He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.

Phone:646-470-3753 ext 18

Partner Success Manager

Kaitlin Smith


Kaitlin is a Partner Success Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Ft. Pierce, FL aka Sunrise City, and enjoys hanging outdoors with her husband, sons, Trace and Ty, and dogs, Maddux and Rizzo, raising monarch butterflies and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies!

Phone:646-470-3753 ext 48

Marketing Advisor

Zachary Mark


Zack is a Marketing Advisor at Main Street ROI. He advises clients on Main Street ROI’s services, such as search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Zack has a B.A. in Sociology from University of California, San Diego and a J.D. from Thomas Jefferson Law School. Since graduation, Zack has worked in multiple Sales Industries, including Law, Real Estate, Biotech, and Fishing Equipment. He loves working closely with clients and helping them surpass their business goals.

A dedicated San Diego Padres and L.A. Kings fan, and BBQ enthusiast, Zack enjoys working from home in sunny San Diego, CA. He enjoys hiking in the wilderness and fly fishing locally in fresh and salt water with his wife, Ana, and their golden retriever, Jackson.

Billing Support

Andrea Rozman

Andrea handles Billing and Customer Service at Main Street ROI. She brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.

She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

Ad Consultant

Briana Mele


Briana ‘Bri’ Mele is an Ad Consultant at Main Street ROI.

Bri graduated from Furman University in 2016 with a BA in Business and began working as a business and research analyst in the strategic sales department for an international fashion retailer. While she did find Excel to be fun, she wanted to branch out into creative work, spent her free time studying and gaining certifications in digital marketing, and landed a role at an advertising agency.

She has years of digital media planning experience, working on local, national, and international campaigns. Her areas of expertise include eCommerce, apparel, real estate, and health care.

In her free time, Bri enjoys stand-up comedy (watching and performing), running, eating extremely spicy food, as well as reading and writing books.

Ad Consultant

Kelly Causey


Kelly is a Digital Advertising Analyst at Main Street ROI. She has managed advertising campaigns for dozens of small businesses since graduating college in 2014. Her expertise is in competitive research, landing page optimization, and writing creative ad copy to increase conversions in various advertising campaigns.

Kelly earned two degrees in Website Design and Marketing Management. Over the years, she has worked in many industries, including chiropractic, manufacturing, software, legal, eCommerce, home improvement, and direct mail. Her passion is to help small businesses improve their online presence, implement marketing automation, and generate website leads.

When she is not on the computer, Kelly loves to try new recipes, work in the yard, and go on adventures with her family. She lives with her husband, daughter, and dog (who likes to think he is human) in Pensacola, FL. You can find them outdoors, playing at the beach, walking nature trails, or exploring hidden gems during their free time.

Ad Analyst

Animate Mazurek


Animate is a Digital Advertising Analyst at Main Street ROI. She specializes in researching and creating digital ad campaigns.

After receiving her undergraduate degree in 2015 she went on to gain expertise in multiple areas of digital marketing, originally pursuing a career in writing before finding her passion for digital marketing. Today she is dedicated to helping businesses succeed in their online marketing.

Outside of work, Animate is working on her MA in Literature as well as plans to travel to new places whenever she can.

Ad Analyst

Michael Zaharchenko


Michael is a Digital Advertising Analyst at Main Street ROI. He lives in New York City, and has managed advertising campaigns for clients ranging from local businesses, to musicians, to SaaS startups. His areas of expertise include competitive research, data-driven optimization, and data visualization to create reader-friendly reports.

Michael played lacrosse in high school and at Fordham University, earning a spot on the Russian national team’s roster for the 2018 World Championship. After an injury, and with more time on his hands, he discovered his passion for computer science and digital marketing.

In his free time, Michael enjoys playing with his dog, spending time with his friends and girlfriend, and learning new programming languages.

Ad Analyst

Riley McLaughlin


Riley is an Ad Analyst at Main Street ROI, specializing in Google Ads. He is responsible for ensuring that client advertising goals are met through research and thoughtful consideration of client wants and needs.

Riley is passionate about helping people and loves drinking fresh, cold pressed juice. He graduated from California State University San Marcos in 2020 with his bachelor’s degree in business administration.

When he is not at his laptop, you can find him juicing, finding new places to eat, hanging out with his cats, or thinking about going to the gym.

SEO Consultant

Kristina King


Kristina is an SEO Consultant for Main Street ROI. For several years, Kristina has worked with agencies and as a marketing consultant helping companies grow their online presence. Her areas of expertise include SEO, social media, and content marketing.

When she’s not working, you can find Kristina on a basketball court or traveling the world being immersed into different cultures.

SEO Consultant

Katy Bailey


Katy Bailey is an SEO Consultant at Main Street ROI. A few of her responsibilities include performing website audits, conducting keyword research, and developing monthly SEO plans for clients.

She completed her bachelor’s degree in marketing with an emphasis in journalism.

In the past decade, she has been able to work directly in several different industries, including ecommerce, publishing, and financial services. She specializes in SEO, customer experience, and Google Analytics. She is incredibly passionate about helping small businesses become more visible online.

She lives in Central Wisconsin with her husband, three dogs, and cat. When not in front of the computer, you can find her out walking the dogs, re-watching old episodes of “The Office” (US Version), or continuing the restoration of her 100-year old Victorian farmhouse.

SEO Consultant

Kyle Posey


Kyle is an SEO Consultant for Main Street ROI. He has worked with hundreds of small businesses over the years, helping them generate more website traffic and capture more leads. He’s been a jack-of-all marketing trades and while proficient in design and development, his passion is SEO and lead generation.

He lives in northern California with his wife and 2 kids. When he’s not scheming at his laptop, you’ll likely find him working out with his wife in their garage gym, reading a marketing book, looking at real estate, trying a new craft beer, or getting outside with the family for a hike or bike ride.

SEO Consultant

Dina Morozewicz


Dina is an SEO Consultant for Main Street ROI. She has years of SEO and Marketing experience in a variety of areas including small business, ecommerce, fashion, healthcare, real estate and finance. Her areas of expertise include keyword research and analysis, on-page optimization, and content marketing.

Outside of work, Dina enjoys spending time with her two daughters, teaching their dog cool tricks, cooking, baking, crafting, and watching movies.

Operations Manager

Michael Cianciulli

Michael is a Client Operations Manager at Main Street ROI. He is responsible for making our Consultants’ marketing plans a reality by assigning tasks to the appropriate team members, monitoring deadlines, and reporting on progress.

Michael is a graduate of Hofstra University where he studied marketing and business.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Marketing Analyst

Jonelle Orozco


Jonelle is a Marketing Analyst at Main Street ROI. She has a degree in Marketing Management and brings years of experience in digital marketing, WordPress development, and project management from a wide variety of industries.

She lives in the Pacific Northwest and spends her free time exploring the surrounding cities and going on hikes in the beautiful natural areas of the region. She’s also an indoor kid who enjoys playing video games, reading books and graphic novels, solving puzzles, watching films, and tending to her precious collection of houseplants.

Content Writer

Kim Correll


Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Content Writer

Kiersten Frase


Kiersten is a content writer at Main Street ROI. With a master’s degree in Library and Information Studies and nearly 10 years of experience in digital publishing, Kiersten brings a unique perspective to content creation. Her research skills give her the ability to write for clients in just about any industry and her training in information seeking behaviors helps her craft content that engages customers.

Kiersten lives in Madison, Wisconsin with her husband and their two feisty daughters. She loves to cook, read nonfiction, and write the occasional post on her personal blog.

Content Writer

Michelle Blan


Michelle is a content writer for Main Street ROI. She has a bachelor’s degree in social work and criminal justice from Florida Atlantic University with extensive experience in the legal field. While she has always been a writer, Michelle officially became a full-time freelance writer several years ago. Since then, she has worked with many different clients in an array of industries creating loads of different types of content. This experience has allowed her to hone her skills overall as a writer and content creator.

Michelle loves working from home in Port Saint Lucie, FL where she lives with her family – human and canine. When she’s not writing, she loves scary movies, being outdoors, punching her boxing bag, or attempting to cook delicious vegan food.

Graphic Designer

Holley Bimson

Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.

With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.

Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.

In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.