Main Street ROI is headquartered in New York City with team members across the US. We’re a team of marketing consultants, developers, writers, analysts and designers. We are also runners, yogis, parents, husbands, wives, singers, athletes and artists.

We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.

Founder & COO

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Founder & CMO

Peter Kennedy

Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s internal marketing initiatives. Peter also oversees Main Street ROI’s SEO client operations and strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including,,,

Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.

Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.

He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.

Phone:646-470-3753 ext 18

Marketing Advisor

Kaitlin Smith

Kaitlin is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Kaitlin oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM), email marketing and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication from Northern Illinois University. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Port St. Lucie, FL and enjoys hanging outdoors with her husband, son, Trace, and dog, Maddux, running and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies! Kaitlin serves on the Young Professionals of St. Lucie County Leadership Council.

Phone:646-470-3753 ext 48

Marketing Advisor

Jason Pasquale

Jason is a Marketing Adviser at Main Street ROI based in Boca Raton, FL. He is primarily responsible for selling search engine optimization (SEO) and search engine marketing (SEM) services to clients, while also contributing to the success of Main Street ROI’s digital marketing campaigns.

Jason received a Bachelor of Science from the University of Miami, graduating with a double major in Communications and English. He then started his professional career in Southern California, while working in the large-scale industrial flooring, pharmaceutical, and social media sales industries. In 2011, Jason was chosen to be the face of the “ScoliScore” pilot program (on behalf of Smith & Nephew Orthopedics), successfully launching an innovative, DNA-based product geared toward helping children deal with the long-term effects of scoliosis.

When Jason is not working, he enjoys long-distance running, going to comedy clubs and being a doting and devoted uncle to his seven nieces and nephews. Figuring “when in Rome”, Jason had a short side-career, moonlighting as an actor while living in Los Angeles…and, yes, he will gladly talk about his experiences working on “Dark Seas: Chupacabra” if prompted.

Phone:646-470-3753 ext 44

Marketing Advisor

Joe Hawthorne


Joe is a Marketing Advisor based in Washington, DC. He is responsible for generating outbound sales of services including Search Engine Optimization (SEO), Google Ads, and Facebook Ads Services.

Joe graduated with a degree in Radio-Television-Film from Howard University in the District of Columbia. He spent three years working for the Center for the Study of Terrestrial and Extraterrestrial Atmospheres as a budget analyst. He has also owned a small direct marketing company and a web development franchise.

When he is out of office, Joe is traveling or working out. He combines the two whenever possible.

Client/Partner Success Mgr

Morgan Gertler

Morgan is the Client & Partner Success Manager at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google AdWords, Facebook Ads and email marketing accounts. Morgan also manages Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

Click here to learn more about Morgan in her Team Member Spotlight.

Phone:646-470-3753 ext 25

Client Success Manager

Jessica Barzler


Jessica is a Client Success Manager at Main Street ROI. In this role, Jessica is responsible for on-boarding and managing client projects.

Jessica earned her Bachelor’s in Communication at Oregon State University with a focus in Marketing.

After years of working in the Public Relations industry, Jessica found herself acquiring a knack for digital marketing and project management. Shortly after, Jessica transitioned to a freelance consultant working with small to medium sized companies growing their social media presence and managing marketing campaigns.

Over the past six years, Jessica has had the opportunity to work with a variety of clients such as College Housing Northwest, Oregon Department of Agriculture, Oregon State University, Multnomah Farms, Premier Kitchen & Bath and CAI Oregon.

In her free time, Jessica enjoys early morning yoga, reading and traveling.

Client Success Manager

Keith Marshak

Keith is a Client Success Manager at Main Street ROI. In this role, Keith is responsible for on-boarding new clients, shepherding client projects, and ensuring client satisfaction.

Keith has several years of experience managing client relationships for companies like Yahoo! Search Marketing and MySpace. Previous clients included Kentucky Grilled Chicken, Armani Exchange and Ford Motor Company. Keith is an internet evangelist who is very optimistic about the disruptive nature of the internet and bringing Fortune 100 marketing concepts and practices to the small and medium sized businesses that drive the American economy.

Keith is located in the Greater New York area. Outside of work he enjoys cooking, woodworking and gaming.

Client Operations Manager

Andrea Rozman

Andrea is our Client Operations Manager. She’s here to help make client onboarding a breeze, and ensure our client projects run smoothly. Andrea brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.

She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

SEO & Ad Consultant

Elliot Allan

Elliot is an SEO and Advertising Consultant at Main Street ROI with expertise in Search Engine Optimization (SEO) and digital advertising. He is responsible for producing website audits, monthly SEO plans, and advertising setup and management for clients.

With over 5 years experience in SEO, digital advertising and web development, Elliot has worked with businesses small and large following graduation from Southampton Solent University in the UK, where he earned his Bachelor of Science ICT degree. He enjoys the “nitty gritty” of analytics; breaking down data and helping clients grow their business with meticulous project planning, execution and thinking outside of the box.

Aside from SEO, Elliot is a big soccer fan, enjoys craft beer, music festivals and documentaries. He is also a part time day trader; which developed from his passion for research, analytics and interpreting chart data.

Ad Consultant

Jane Boyce

Jane is a Digital Advertising Consultant at Main Street ROI. She helps research, create, and manage digital marketing campaigns for clients.

Jane received a Bachelor of Arts from Harvard and an MBA from Columbia University. She worked at Microsoft on the Bing team and has experience in search, display, programmatic and various forms of performance based advertising.

Outside of the office Jane likes to play squash and watch mysteries on Netflix.

Ad Consultant

Erica Pless


Erica is a Digital Advertising Consultant at Main Street ROI.   She is responsible for researching, creating, and optimizing digital marketing campaigns.

Erica holds a Bachelor’s Degree in Marketing from the University of San Francisco.  She is an out of the box thinker with experience working with large and small businesses from finance to biotechnology.

Erica has a passion for digital and performance marketing, and takes pleasure in helping clients reach their business goals.

In her spare time, she can be found researching and testing niche fragrances and natural body care products. When not sniffing something exquisite, you can find her listening to ASMR videos or curled up in a corner reading.

Erica lives with her husband Morgan in California, and also enjoys spending time with family and friends.

Ad Consultant

Katy Babylon

Katy Babylon is an Ad Consultant at Main Street ROI. Katy helps research, create, and manage digital marketing campaigns for clients.

Katy is a Digital Marketing professional with fourteen years of experience building successful search marketing campaigns across industries and platforms. She brings deep, hands-on experience using a wide variety of digital advertising platforms including; Google AdWords, Google Display Network, Microsoft AdCenter, Yahoo Gemini, AdRoll, Facebook, LinkedIn, Optimizely, Marin, Kenshoo and Criteo.

Katy lives on Lake Winnipesaukee in New Hampshire with her crazy cute Frenchie, Lola.

Ad Analyst

Dustin Erhardt


Dustin is a Digital Advertising Analyst at Main Street ROI. He helps research, create, and optimize digital marketing campaigns for clients.

Dustin’s love affair with search engine marketing began in 2009. He holds more than 14 digital marketing certifications, including 8 Google certifications and 60 Facebook courses completed. Dustin is highly focused on helping clients thrive in their marketing efforts and creating an outstanding user experience across their brand.

Outside of work, Dustin spends his time studying Solidity blockchain development and JavaScript, playing guitar, and exploring nature with his pitbull rescue, Marjo. He is a level 50 Hunter-Gunslinger on Destiny 2 for Xbox.

Ad Analyst

Kotaro Ueda

Kotaro is a Digital Advertising Analyst at Main Street ROI. He helps research, create, and optimize digital marketing campaigns for clients.

Kotaro originally started his career as a graphic designer in a non-profit organization. Then, in 2008, the CEO approached Kotaro and asked him to create ads on Google. Kotaro was excited by the immediate results of his ads and has become a paid search specialist over the years by working with a boutique design agency and e-commerce company.

Outside of work Kotaro spends his time reading, practicing guitar and watching documentaries on various subjects on YouTube.

SEO Supervisor

Megan Boyd


Megan is an SEO Supervisor at Main Street ROI. She helps manage our SEO team and is responsible for the development of SEO strategies which enable clients to become more competitive via organic search.

Megan earned her Bachelor’s Degree in Business Administration in 2007. During college, she began a blogging career focusing her attention on learning and developing SEO techniques to rank her websites. She has worked with several large brands including Reebok, Nutrisystem and Planet Fitness. In 2012, she left the blogging world and began helping small businesses with their SEO and online marketing.

When she’s not working her SEO magic, she enjoys spending time with her husband and children at her home in Greensboro, NC. She also enjoys playing video games, cooking, watching ASMR videos and going to rock music concerts.

SEO Consultant

Charleston Swann

Charleston is an SEO Consultant at Main Street ROI.  He is responsible for the development and implementation of SEO strategies that enhance clients online visibility and competitiveness via organic search.

With over 7 years experience in SEO and online digital marketing, Charleston has worked with clients in a myriad of industries such as heavy equipment, dental, veterinary and automotive. Aside from SEO, Charleston enjoys watching movies, reading and spending time with friends.

SEO Consultant

Dani Cook

Dani is an SEO Consultant at Main Street ROI.For several years Dani has worked both independently and with agencies assisting small and medium size businesses in building their online presence. Her areas of expertise include SEO, social media and WordPress design. In a previous life she owned and operated her own restaurant at the Jersey Shore. She has never met Snooki.

When not busy at work, Dani loves spending time with her husband and their four dogs, cat, rabbit and chickens. She also rescues and fosters dogs as a volunteer with a local rescue. She can often be found at concerts and listening to Pink Floyd and The Moody Blues.

SEO Consultant

Dianna Kersey


Dianna is an SEO Consultant at Main Street ROI. For over fifteen years Dianna has focused on B2B & B2C relationships with companies ranging from small to Fortune 500. Dianna specializes in actionable direction from data-metrics to increase online engagement for organic, paid, social, local, and video search. Her goal is to help each client drive revenue, gain targeted, qualified leads, and increase their ROI.

Dianna has an in-depth understanding of digital marketing, website usability, conversion rate optimization, and project management. Dianna continually updates her technical education to stay abreast in search engine visibility across multiple channels.

Outside of work, Dianna loves living in Montana and enjoying her family, pets, gardening, and writing. It’s been secretly known that she loves to write Urban Fantasy and is a published author.

SEO Operations Manager

Michael Cianciulli

Michael is an SEO Operations Manager at Main Street ROI. He helps research, create, and manage SEO campaigns for clients.

Michael is in his fourth year at Hofstra University where he studies marketing and business. He plans to obtain his MBA after graduating.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Social Media Analyst

Josh Hacking

Joshua is a Social Media Analyst at Main Street ROI. He helps research, create, and manage social media marketing campaigns for clients.

Joshua earned a Bachelor Degree in Business with a concentration in Marketing at Nyack College. After graduation he started work in social media marketing and for almost two years helped small businesses with their social sites and campaigns. Now as a member of our team Joshua is focusing on helping client’s craft, and achieve success in their digital marketing campaigns.

Outside of the office Joshua loves spending time with his family, playing yard and board games, and supporting his favorite European Soccer team Manchester United.

Developer & Server Admin

David Poarch

David is a web developer and server admin at Main Street ROI. He is responsible for creating and managing client websites, as well as other technical aspects of our business. David graduated Valedictorian of his high school class and earned his Bachelor’s degree in Computer Science with minors in Mathematics and Physical Science.

David took an interest in computers and programming at an early age, assembling his own PC’s and learning to create websites at the age of 10. He qualified for MENSA during elementary school and would continue to excel in high school, especially in STEM (Science, Technology, Engineering, and Mathematics) courses.

David has worked for several space and defense entities, including NASA, General Dynamics, ITT Corporation, Northrop Grumman, the U.S. Army, and SRA International.

In his spare time, David likes to work out, read up on nutrition, follow the latest happenings in the sport of boxing, and keep up with current events.

Web Developer

Alex Canelos

Alex is a web developer at Main Street ROI. He is responsible for building and managing client websites.

Alex has done work for the NYC Department of Transportation, Strategic Urban Solutions Inc., TIAA-CREF, Peak Trading Corporation, Continuum Health Partners, and various New York entrepreneurs.

Alex has always been interested in working with patterns. These may be patterns that are found in coding languages or the visual patterns found in Nature. The branching pattern of a tree can provide a source for developing code for websites.
He attended the New Jersey Institute of Technology, and graduated from Parsons School of Design.

In addition to web development, Alex enjoys spending time with his family, designing permaculture gardens, creating still life paintings, tinkering with geometric shapes, and listening to folk music.

Lead Writer & Editor

Lisa Fritscher

Lisa is a writer at Main Street ROI. She is responsible for creating articles, blogs, and website content for our clients, as well as both internal and external social media campaigns.

In nearly a decade as a freelance writer and editor, Lisa has worked for a variety of clients from major national publications to small family-owned companies. She holds a BA in psychology and is able to put herself into customers’ mindsets to understand their needs and desires. Her goal is to provide actionable, useful content that is written for human readers, yet ranks well in web searches.

Lisa’s home base is Central Florida, but she has been bitten by the travel bug and loves roaming the country. In her spare time, Lisa is pursuing a graduate education in astrophysics. She also enjoys video games, reading, theater, and dance.

Click here to learn more about Lisa in her Team Member Spotlight.

Graphic Designer

Holley Bimson

Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.

With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.

Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.

In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.

Marketing Coordinator

Nicole Lisanti

Nicole is the Marketing Coordinator at Main Street ROI. She is responsible for all of the email marketing, product fulfillment, and social media campaigns each and every week.

Before joining the Main Street ROI family, Nicole worked for Grey Direct as an Account Executive on the Chase account. Nicole graduated from SUNY Oneonta with a degree in Speech Communications.

Nicole works primarily from her home office in Stratford, CT while raising her 2 beautiful children, Nathan and Portia.

Click here to learn more about Nicole in her Team Member Spotlight.