Main Street ROI is headquartered in New York City with team members across the US. We’re a team of marketing consultants, developers, writers, analysts and designers. We are also runners, yogis, parents, husbands, wives, singers, athletes and artists.

We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.

Founder & COO

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Founder & CMO

Peter Kennedy

Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s internal marketing initiatives. Peter also oversees Main Street ROI’s SEO client operations and strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including,,,

Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.

Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.

He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.

Phone:646-470-3753 ext 18

Partner Success Manager

Kaitlin Smith

Kaitlin is a Partner Success Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners.  Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication from Northern Illinois University. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Port St. Lucie, FL and enjoys hanging outdoors with her husband, son, Trace, and dog, Maddux, running and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies! Kaitlin serves on the Young Professionals of St. Lucie County Leadership Council.

Phone:646-470-3753 ext 48

Marketing Advisor

Joe Hawthorne


Joe is a Marketing Advisor based in Washington, DC. He is responsible for generating outbound sales of services including Search Engine Optimization (SEO), Google Ads, and Facebook Ads Services.

Joe graduated with a degree in Radio-Television-Film from Howard University in the District of Columbia. He spent three years working for the Center for the Study of Terrestrial and Extraterrestrial Atmospheres as a budget analyst. He has also owned a small direct marketing company and a web development franchise.

When he is out of office, Joe is traveling or working out. He combines the two whenever possible.

Client/Partner Success Mgr

Morgan Gertler

Morgan is the Client & Partner Success Manager at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google AdWords, Facebook Ads and email marketing accounts. Morgan also manages Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

Click here to learn more about Morgan in her Team Member Spotlight.

Phone:646-470-3753 ext 25

Client Success Manager

Jessica Barzler


Jessica is a Client Success Manager at Main Street ROI. In this role, Jessica is responsible for on-boarding and managing client projects.

Jessica earned her Bachelor’s in Communication at Oregon State University with a focus in Marketing.

After years of working in the Public Relations industry, Jessica found herself acquiring a knack for digital marketing and project management. Shortly after, Jessica transitioned to a freelance consultant working with small to medium sized companies growing their social media presence and managing marketing campaigns.

Over the past six years, Jessica has had the opportunity to work with a variety of clients such as College Housing Northwest, Oregon Department of Agriculture, Oregon State University, Multnomah Farms, Premier Kitchen & Bath and CAI Oregon.

In her free time, Jessica enjoys early morning yoga, reading and traveling.

Client Success Manager

Aleena Azhar


Aleena is a Client Success Manager at Main Street ROI. Aleena is responsible for managing client accounts/projects.

Aleena earned her dual degree at Chapman University in Business Management. She has been working at tech start-ups since her junior year of college, by designing websites for enterprise level clients. After that, she started working with another company, creating SMS mobile marketing strategies. After graduation, Aleena moved to North Carolina to be the Regional Marketing Manager for Ben & Jerry’s.

When not working, Aleena is a full-time travel blogger and photographer. You’ll see her adventuring from coast to coast.

Client Operations Manager

Andrea Rozman

Andrea is our Client Operations Manager. She’s here to help make client onboarding a breeze, and ensure our client projects run smoothly. Andrea brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.

She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

SEO & Ad Consultant

Elliot Allan

Elliot is an SEO and Advertising Consultant at Main Street ROI with expertise in Search Engine Optimization (SEO) and digital advertising. He is responsible for producing website audits, monthly SEO plans, and advertising setup and management for clients.

With over 5 years experience in SEO, digital advertising and web development, Elliot has worked with businesses small and large following graduation from Southampton Solent University in the UK, where he earned his Bachelor of Science ICT degree. He enjoys the “nitty gritty” of analytics; breaking down data and helping clients grow their business with meticulous project planning, execution and thinking outside of the box.

Aside from SEO, Elliot is a big soccer fan, enjoys craft beer, music festivals and documentaries. He is also a part time day trader; which developed from his passion for research, analytics and interpreting chart data.

Ad Consultant

Erica Pless


Erica is a Digital Advertising Consultant at Main Street ROI.   She is responsible for researching, creating, and optimizing digital marketing campaigns.

Erica holds a Bachelor’s Degree in Marketing from the University of San Francisco.  She is an out of the box thinker with experience working with large and small businesses from finance to biotechnology.

Erica has a passion for digital and performance marketing, and takes pleasure in helping clients reach their business goals.

In her spare time, she can be found researching and testing niche fragrances and natural body care products. When not sniffing something exquisite, you can find her listening to ASMR videos or curled up in a corner reading.

Erica lives with her husband Morgan in California, and also enjoys spending time with family and friends.

Ad Consultant

Katy Babylon

Katy Babylon is an Ad Consultant at Main Street ROI. Katy helps research, create, and manage digital marketing campaigns for clients.

Katy is a Digital Marketing professional with fourteen years of experience building successful search marketing campaigns across industries and platforms. She brings deep, hands-on experience using a wide variety of digital advertising platforms including; Google AdWords, Google Display Network, Microsoft AdCenter, Yahoo Gemini, AdRoll, Facebook, LinkedIn, Optimizely, Marin, Kenshoo and Criteo.

Katy lives on Lake Winnipesaukee in New Hampshire with her crazy cute Frenchie, Lola.

Ad Analyst

Dustin Erhardt


Dustin is a Digital Advertising Analyst at Main Street ROI. He helps research, create, and optimize digital marketing campaigns for clients.

Dustin’s love affair with search engine marketing began in 2009. He holds more than 14 digital marketing certifications, including 8 Google certifications and 60 Facebook courses completed. Dustin is highly focused on helping clients thrive in their marketing efforts and creating an outstanding user experience across their brand.

Outside of work, Dustin spends his time studying Solidity blockchain development and JavaScript, playing guitar, and exploring nature with his pitbull rescue, Marjo. He is a level 50 Hunter-Gunslinger on Destiny 2 for Xbox.

Ad Analyst

Kotaro Ueda

Kotaro is a Digital Advertising Analyst at Main Street ROI. He helps research, create, and optimize digital marketing campaigns for clients.

Kotaro originally started his career as a graphic designer in a non-profit organization. Then, in 2008, the CEO approached Kotaro and asked him to create ads on Google. Kotaro was excited by the immediate results of his ads and has become a paid search specialist over the years by working with a boutique design agency and e-commerce company.

Outside of work Kotaro spends his time reading, practicing guitar and watching documentaries on various subjects on YouTube.

SEO Supervisor

Megan Boyd


Megan is an SEO Supervisor at Main Street ROI. She helps manage our SEO team and is responsible for the development of SEO strategies which enable clients to become more competitive via organic search.

Megan earned her Bachelor’s Degree in Business Administration in 2007. During college, she began a blogging career focusing her attention on learning and developing SEO techniques to rank her websites. She has worked with several large brands including Reebok, Nutrisystem and Planet Fitness. In 2012, she left the blogging world and began helping small businesses with their SEO and online marketing.

When she’s not working her SEO magic, she enjoys spending time with her husband and children at her home in Greensboro, NC. She also enjoys playing video games, cooking, watching ASMR videos and going to rock music concerts.

SEO Consultant

Charleston Swann

Charleston is an SEO Consultant at Main Street ROI.  He is responsible for the development and implementation of SEO strategies that enhance clients online visibility and competitiveness via organic search.

With over 7 years experience in SEO and online digital marketing, Charleston has worked with clients in a myriad of industries such as heavy equipment, dental, veterinary and automotive. Aside from SEO, Charleston enjoys watching movies, reading and spending time with friends.

SEO Consultant

Dani Cook

Dani is an SEO Consultant at Main Street ROI.For several years Dani has worked both independently and with agencies assisting small and medium size businesses in building their online presence. Her areas of expertise include SEO, social media and WordPress design. In a previous life she owned and operated her own restaurant at the Jersey Shore. She has never met Snooki.

When not busy at work, Dani loves spending time with her husband and their four dogs, cat, rabbit and chickens. She also rescues and fosters dogs as a volunteer with a local rescue. She can often be found at concerts and listening to Pink Floyd and The Moody Blues.

SEO Consultant

Dianna Kersey


Dianna is an SEO Consultant at Main Street ROI. For over fifteen years Dianna has focused on B2B & B2C relationships with companies ranging from small to Fortune 500. Dianna specializes in actionable direction from data-metrics to increase online engagement for organic, paid, social, local, and video search. Her goal is to help each client drive revenue, gain targeted, qualified leads, and increase their ROI.

Dianna has an in-depth understanding of digital marketing, website usability, conversion rate optimization, and project management. Dianna continually updates her technical education to stay abreast in search engine visibility across multiple channels.

Outside of work, Dianna loves living in Montana and enjoying her family, pets, gardening, and writing. It’s been secretly known that she loves to write Urban Fantasy and is a published author.

SEO Analyst

Kristina King


Kristina is an SEO Analyst for Main Street ROI. For several years, Kristina has worked with agencies and as a marketing consultant helping companies grow their online presence. Her areas of expertise include SEO, social media, and content marketing.

When she’s not working, you can find Kristina on a basketball court or traveling the world being immersed into different cultures.

SEO Analyst

Aileen Sideris


Aileen is an SEO Analyst for Main Street ROI.  Some of her responsibilities include analyzing clients’ existing website and web presence.  After performing extensive keyword, audience, and industry research, she constructs a customized SEO strategy for the client that will help them meet their business goals.

She holds over 10 certifications in marketing, including Google Ads and Google Analytics certifications.  She loves working with businesses of all sizes and finds enjoyment in helping clients achieve their goals.

She lives between New York City and Los Angeles and loves photography, writing, and traveling.

SEO Operations Manager

Michael Cianciulli

Michael is an SEO Operations Manager at Main Street ROI. He helps research, create, and manage SEO campaigns for clients.

Michael is in his fourth year at Hofstra University where he studies marketing and business. He plans to obtain his MBA after graduating.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Content Writer

Dylan Marchek


As a writer for Main Street ROI, Dylan helps draft content for our clients’ blogs and websites. With a wide repertoire of writing skills, including journalism, professional, creative, screenplay, and technical, Dylan aims to craft each individual piece for a specific audience based on the needs of the client.

Originally born and raised in Portland, Oregon, Dylan now resides in Central Florida where he also works as a performer at Universal Studios Florida. In his free time, he enjoys swimming, cooking, and playing board games, as well as exploring the various theme parks and other entertainment Florida has to offer! He has a particular affinity for puzzles, and has conquered nearly 200 escape rooms across the country.

Content Writer

Kim Correll


Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Content Writer

Sara Newman


Sara is a content writer for Main Street ROI. She helps write articles, blog posts, and other content for our clients.

Sara earned two bachelors degrees from California State University, Sacramento: one in criminal justice and one in psychology. She went on to get her masters degree from University of Phoenix in the Administration of Justice. Although she doesn’t work in either of those fields solely, Sara’s education has helped her tremendously. She was introduced to Main Street ROI by a fellow writer, and hopes her position here will help many! Sara also has her own makeup & skin care business from home.

Sara lives just outside Sacramento, CA with her wife and three rescue dogs. Her youngest dog is special needs and has megaesophagus, which has led Sara into volunteering for local shelters and helping to spread awareness about this awful, but often maintainable, disease.

Content Writer

Dana Mott


Dana Mott is a writer and digital content developer, with a background in education and themed entertainment design. She has experience writing website copy, blog articles, grant content, design documents, and scripts for immersive and interactive entertainment.

In addition to her writing background, she is a show producer specializing in audience engagement, and designs animated video backdrops for live theater.

Content Writer

Jodi Thomas


Jodi Renee Thomas is an award-winning author who has been writing professionally for over a decade. She has written and produced three plays and is featured regularly in publications such as Chicken Soup for the Soul and various magazines.

She lives happily in Florida with her husband and a dog that likes to keep her company while she types.

Content Writer

Melanie Green

Melanie is a writer at Main Street ROI. She writes article, blog, and website content for our clients.

After spending years working in corporate roles with companies such as Nielsen, McKinsey & Company, and the Gulf Coast Business Review, she changed her focus to use that corporate insight to benefit small to medium-sized businesses in their marketing and writing needs. She earned her Master of Fine Arts in Creative Writing from National University and her Bachelor of Arts in Writing from the University of Tampa. She aims to create content that’s evergreen because she thinks great copy stands the test of any Google algorithm.

Melanie lives in Tampa, Florida, where she prides herself on the fact that it never snows. Whenever she’s not writing, she loves going to Disney World, the Audubon Insectarium in New Orleans, and to 38 Special concerts.

Content Writer

Kellye Neuweiler

Kellye is a writer at Main Street ROI. She writes blog posts, articles, and website copy for our clients.

After earning her journalism degree from Arizona State University, Kellye worked as an in-house writer/editor for a PR firm, publishing company, and international environmental association, sampling life in the most dynamic U.S. metros. Before one pending move, her then-employer invited her to continue working, remotely. She has worked remotely ever since writing and editing for newspapers, magazines, and an assortment of businesses, currently from her Fort Worth home base.

A flexible schedule allows her to spend time with her husband, teen, tween, and two dogs and enjoy her passions: running, gardening, cooking, road-tripping, and working on the family’s 1920s-fixer upper.

Content Writer

Kiersten Frase


Kiersten is a content writer at Main Street ROI. With a master’s degree in Library and Information Studies and nearly 10 years of experience in digital publishing, Kiersten brings a unique perspective to content creation. Her research skills give her the ability to write for clients in just about any industry and her training in information seeking behaviors helps her craft content that engages customers.

Kiersten lives in Madison, Wisconsin with her husband and their two feisty daughters. She loves to cook, read nonfiction, and write the occasional post on her personal blog.

Social Media Analyst

Josh Hacking

Joshua is a Social Media Analyst at Main Street ROI. He helps research, create, and manage social media marketing campaigns for clients.

Joshua earned a Bachelor Degree in Business with a concentration in Marketing at Nyack College. After graduation he started work in social media marketing and for almost two years helped small businesses with their social sites and campaigns. Now as a member of our team Joshua is focusing on helping client’s craft, and achieve success in their digital marketing campaigns.

Outside of the office Joshua loves spending time with his family, playing yard and board games, and supporting his favorite European Soccer team Manchester United.

Developer & Server Admin

David Poarch

David is a web developer and server admin at Main Street ROI. He is responsible for creating and managing client websites, as well as other technical aspects of our business. David graduated Valedictorian of his high school class and earned his Bachelor’s degree in Computer Science with minors in Mathematics and Physical Science.

David took an interest in computers and programming at an early age, assembling his own PC’s and learning to create websites at the age of 10. He qualified for MENSA during elementary school and would continue to excel in high school, especially in STEM (Science, Technology, Engineering, and Mathematics) courses.

David has worked for several space and defense entities, including NASA, General Dynamics, ITT Corporation, Northrop Grumman, the U.S. Army, and SRA International.

In his spare time, David likes to work out, read up on nutrition, follow the latest happenings in the sport of boxing, and keep up with current events.

Web Developer

Alex Canelos

Alex is a web developer at Main Street ROI. He is responsible for building and managing client websites.

Alex has done work for the NYC Department of Transportation, Strategic Urban Solutions Inc., TIAA-CREF, Peak Trading Corporation, Continuum Health Partners, and various New York entrepreneurs.

Alex has always been interested in working with patterns. These may be patterns that are found in coding languages or the visual patterns found in Nature. The branching pattern of a tree can provide a source for developing code for websites.
He attended the New Jersey Institute of Technology, and graduated from Parsons School of Design.

In addition to web development, Alex enjoys spending time with his family, designing permaculture gardens, creating still life paintings, tinkering with geometric shapes, and listening to folk music.

Graphic Designer

Holley Bimson

Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.

With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.

Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.

In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.

Marketing Coordinator

Nicole Lisanti

Nicole is the Marketing Coordinator at Main Street ROI. She is responsible for all of the email marketing, product fulfillment, and social media campaigns each and every week.

Before joining the Main Street ROI family, Nicole worked for Grey Direct as an Account Executive on the Chase account. Nicole graduated from SUNY Oneonta with a degree in Speech Communications.

Nicole works primarily from her home office in Stratford, CT while raising her 2 beautiful children, Nathan and Portia.

Click here to learn more about Nicole in her Team Member Spotlight.