Main Street ROI is headquartered in New York City with team members across the US. We’re a team of marketing consultants, analysts, writers, and designers. We are also parents, husbands, wives, runners, athletes, musicians, and artists.
We pride ourselves on the relationships we build with our clients, partners, and teammates. Our clients and partners love us because we are transparent, responsive, and use the latest news and trends to inform our digital marketing strategies. Our close-knit crew enjoys flexible schedules, our focus on openness and creativity, and the encouragement of work/life balance.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.
Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.
When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.
Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s internal marketing initiatives. Peter also oversees Main Street ROI’s SEO client operations and strategic partnerships.
Peter is an expert at direct-response copywriting, email marketing, conversion strategy, and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including Forbes.com, Inc.com, FoxBusiness.com, MSN.com.
Peter earned his Bachelor of Arts degree (A.B.), magna cum laude, from Harvard University.
Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.
He lives with his wife (Samantha), sons (Ian and Adam), and daughter (Eloise) in West Hartford, CT.
Phone:646-470-3753 ext 18
Kaitlin is a Partner Success Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, and social media marketing.
Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication from Northern Illinois University. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.
Kaitlin resides in Port St. Lucie, FL and enjoys hanging outdoors with her husband, son, Trace, and dog, Maddux, running and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies! Kaitlin serves on the Young Professionals of St. Lucie County Leadership Council.
Phone:646-470-3753 ext 48
Andrea handles Billing and Customer Service at Main Street ROI. She brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.
She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!
Elliot is an SEO and Advertising Consultant at Main Street ROI with expertise in Search Engine Optimization (SEO) and digital advertising. He is responsible for producing website audits, monthly SEO plans, and advertising setup and management for clients.
With over 5 years experience in SEO, digital advertising and web development, Elliot has worked with businesses small and large following graduation from Southampton Solent University in the UK, where he earned his Bachelor of Science ICT degree. He enjoys the “nitty gritty” of analytics; breaking down data and helping clients grow their business with meticulous project planning, execution and thinking outside of the box.
Aside from SEO, Elliot is a big soccer fan, enjoys craft beer, music festivals and documentaries. He is also a part time day trader; which developed from his passion for research, analytics and interpreting chart data.
Kotaro is a Digital Advertising Analyst at Main Street ROI. He helps research, create, and optimize digital marketing campaigns for clients.
Kotaro originally started his career as a graphic designer in a non-profit organization. Then, in 2008, the CEO approached Kotaro and asked him to create ads on Google. Kotaro was excited by the immediate results of his ads and has become a paid search specialist over the years by working with a boutique design agency and e-commerce company.
Outside of work Kotaro spends his time reading, practicing guitar and watching documentaries on various subjects on YouTube.
Briana ‘Bri’ Mele is a Facebook Ads Analyst at Main Street ROI.
Bri graduated from Furman University in 2016 with a BA in Business and began working as a business and research analyst in the strategic sales department for an international fashion retailer. While she did find Excel to be fun, she wanted to branch out into creative work, spent her free time studying and gaining certifications in digital marketing, and landed a role at an advertising agency.
She has years of digital media planning experience, working on local, national, and international campaigns. Her areas of expertise include eCommerce, apparel, real estate, and health care.
In her free time, Bri enjoys stand-up comedy (watching and performing), running, eating extremely spicy food, as well as reading and writing books.
Kristina is an SEO Consultant for Main Street ROI. For several years, Kristina has worked with agencies and as a marketing consultant helping companies grow their online presence. Her areas of expertise include SEO, social media, and content marketing.
When she’s not working, you can find Kristina on a basketball court or traveling the world being immersed into different cultures.
Katy Bailey is an SEO Consultant at Main Street ROI. A few of her responsibilities include performing website audits, conducting keyword research, and developing monthly SEO plans for clients.
She completed her bachelor’s degree in marketing with an emphasis in journalism.
In the past decade, she has been able to work directly in several different industries, including ecommerce, publishing, and financial services. She specializes in SEO, customer experience, and Google Analytics. She is incredibly passionate about helping small businesses become more visible online.
She lives in Central Wisconsin with her husband, three dogs, and cat. When not in front of the computer, you can find her out walking the dogs, re-watching old episodes of “The Office” (US Version), or continuing the restoration of her 100-year old Victorian farmhouse.
Michael is a Client Operations Manager at Main Street ROI. He is responsible for making our Consultants’ marketing plans a reality by assigning tasks to the appropriate team members, monitoring deadlines, and reporting on progress.
Michael is a graduate of Hofstra University where he studied marketing and business.
Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.
Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.
Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.
Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.
Kiersten is a content writer at Main Street ROI. With a master’s degree in Library and Information Studies and nearly 10 years of experience in digital publishing, Kiersten brings a unique perspective to content creation. Her research skills give her the ability to write for clients in just about any industry and her training in information seeking behaviors helps her craft content that engages customers.
Kiersten lives in Madison, Wisconsin with her husband and their two feisty daughters. She loves to cook, read nonfiction, and write the occasional post on her personal blog.
Holley is a Graphic Designer for Main Street ROI. She is responsible for digitally illustrating & designing blog images, product images, logos, and more.
With over twelve years of experience in Production Art, Visual Communications, Graphic Design, Print Production, Art Direction, and Brand Consulting , she works remotely for companies & clients all over the US.
Holley has worked hand in hand with a variety of large and small businesses including The Country Music Hall of Fame, DISH Magazine, Daily & Weekly Newspapers, Large & Small Monthly Magazines, Digital Magazines, Online Merchandising Companies, Advertising Houses, Marketing Firms, and several Billboard companies. She holds a BA in Graphic Design & Visual Communications from Nossi College of Art, from her home town of Nashville, TN.
In her spare time, Holley divides herself between her family, friends, donating her time & skills to local not for profits as well as traveling for LARP & Amtgard events all with-in the TX & OK areas where she currently lives.