Our Team at Main Street ROI

Phil Frost

Peter Kennedy

Kaitlin Smith

Kaitlin is a Partner Development Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Ft. Pierce, FL aka Sunrise City, and enjoys hanging outdoors with her husband, sons, Trace and Ty, and dogs, Maddux and Rizzo, raising monarch butterflies and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies!

Sean Fitzgerald

Sean Fitzgerald is a Sales Consultant for Main Street ROI. Before joining MSROI, Sean spent a few years with Comcast as a Sr. Business Account Executive. Prior to Comcast, Sean owned his own business for 9 years in the audio production industry. While managing his company, he was directly responsible for sales and business development/account management of his clients. Sean also has a deep passion for digital marketing as he had to learn how to design and deploy WordPress sites, SEO, Social Media marketing and more for his business.

When Sean isn’t manning a client conversation cultivating lasting business relationships at Main Street ROI, he is almost always found spending time with his wife and two fur babies watching football, cooking, or mostly recording/performing music with his bands wherever the gig takes him.

Morgan Gertler

Morgan is an Account Manager at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google Ads, Facebook Ads and email marketing accounts. Morgan also helps manage Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

Ryan Cunningham

Ryan is an Account Manager at Main Street ROI. He oversees day-to-day client management for Google and Facebook ads.

Ryan has over 8 years of digital marketing experience with much of that time operating his own boutique digital marketing agency. With hands-on experience including Google, YouTube, Bing and Facebook Ads, as well as video editing experience and content creation, he has worked with businesses of all sizes and on campaigns ranging from local to national. Ryan is passionate about all things Digital Marketing and strives to get the very best results for client companies.

When Ryan is not working you can find him spending time with his family and friends, enjoying the great outdoors, playing guitar and working on home projects.

Frankie Furgele

Frankie is an Ad Team Manager at Main Street ROI. Frankie develops marketing strategies for clients, as well as trains, supervises, and manages a team of Analysts to implement digital marketing campaigns.  She has expertise in Google Ads, Facebook Ads, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, among other internet marketing initiatives.

Frankie has over 10 years of experience in digital marketing for a wide range of industries, where she has driven additional business and revenue through various online avenues.

Frankie graduated with a double major in Public Relations and Psychology from The Pennsylvania State University.

When Frankie is not working, you can find her enjoying any outdoor activity, spending time with family and friends, or cheering on her favorite hockey team (Flyers) and her favorite college football team (Penn State).

Kelly Causey

Kelly is a Digital Advertising Analyst at Main Street ROI. She has managed advertising campaigns for dozens of small businesses since graduating college in 2014. Her expertise is in competitive research, landing page optimization, and writing creative ad copy to increase conversions in various advertising campaigns.

Kelly earned two degrees in Website Design and Marketing Management. Over the years, she has worked in many industries, including chiropractic, manufacturing, software, legal, eCommerce, home improvement, and direct mail. Her passion is to help small businesses improve their online presence, implement marketing automation, and generate website leads.

When she is not on the computer, Kelly loves to try new recipes, work in the yard, and go on adventures with her family. She lives with her husband, daughter, and dog (who likes to think he is human) in Pensacola, FL. You can find them outdoors, playing at the beach, walking nature trails, or exploring hidden gems during their free time.

Riley McLaughlin

Riley is an Ad Analyst at Main Street ROI, specializing in Google Ads. He is responsible for ensuring that client advertising goals are met through research and thoughtful consideration of client wants and needs.

Riley is passionate about helping people and loves drinking fresh, cold pressed juice. He graduated from California State University San Marcos in 2020 with his bachelor’s degree in business administration.

When he is not at his laptop, you can find him juicing, finding new places to eat, hanging out with his cats, or thinking about going to the gym.

Elise Demiryan

Elise is an Ad Specialist at Main Street ROI and she works primarily on Google Ads accounts. Elise has worked in SEM since 2017 across a variety of industries, including automotive, entertainment, retail and insurance. She likes working with large data sets to develop insights and recommendations to help drive business decisions, and especially enjoys being able to blend this information with audience targeting/behaviors to learn what marketing tactics appeal to consumers and compel them to convert.

Outside of work, she really enjoys cooking/baking, working out, travelling and learning new languages, and cheering on her favorite Formula 1 teams when they’re in season.

Maura Kennedy

Maura is an Ads Specialist at Main Street ROI. She has managed paid and organic advertising campaigns of all sizes, budgets, and goals. Her expertise lies mainly with Google Ads and Facebook Ads, but she has 7+ years experience in brand management, social media marketing, and website development.

Maura graduated with a degree in Media Communications from Christopher Newport University, and went on to graduate with a degree in Food and Nutrition from the University of Alabama. Roll Tide!

Maura lives in South Carolina with her partner, 3 dogs, and 4 cats. She spends most of her free time pretending to know how to garden, reading psychological thrillers, or in the garage trying to figure out a DIY project for her home.

Kyle Posey

Kyle is an SEO Analyst for Main Street ROI. He has worked with hundreds of small businesses over the years, helping them generate more website traffic and capture more leads. He’s been a jack-of-all marketing trades and while proficient in design and development, his passion is SEO and lead generation.

He lives in northern California with his wife and 2 kids. When he’s not scheming at his laptop, you’ll likely find him working out with his wife in their garage gym, reading a marketing book, looking at real estate, trying a new craft beer, or getting outside with the family for a hike or bike ride.

Dina Scaruzzi

Dina is an SEO Analyst for Main Street ROI. She has years of SEO and Marketing experience in a variety of areas including small business, ecommerce, fashion, healthcare, real estate and finance. Her areas of expertise include keyword research and analysis, on-page optimization, and content marketing.

Outside of work, Dina enjoys spending time with her two daughters, teaching their dog cool tricks, cooking, baking, crafting, and watching movies.

Jonelle Orozco

Jonelle is a SEO Analyst at Main Street ROI. She has a degree in Marketing Management and brings years of experience in digital marketing, WordPress development, and project management from a wide variety of industries.

She lives in the Pacific Northwest and spends her free time exploring the surrounding cities and going on hikes in the beautiful natural areas of the region. She’s also an indoor kid who enjoys playing video games, reading books and graphic novels, solving puzzles, watching films, and tending to her precious collection of houseplants.

Jason Mize

Jason Mize is an SEO Analyst for Main Street ROI. Before joining MSROI, Jason ran his own web firm specializing in creating and expanding the online presence of small to mid-sized businesses. He is experienced in WordPress and SEO and is well versed in the life cycle of a website from ideation to implementation.

When not working, Jason can normally be found fly fishing, reading, or just hanging out with his wife and dog (usually by water of some sort).

Katy Bailey

Katy Bailey is an SEO Analyst at Main Street ROI. A few of her responsibilities include performing website audits, conducting keyword research, and developing monthly SEO plans for clients.

She completed her bachelor’s degree in marketing with an emphasis in journalism.

In the past decade, she has been able to work directly in several different industries, including ecommerce, publishing, and financial services. She specializes in SEO, customer experience, and Google Analytics. She is incredibly passionate about helping small businesses become more visible online.

She lives in Central Wisconsin with her husband, three dogs, and cat. When not in front of the computer, you can find her out walking the dogs, re-watching old episodes of “The Office” (US Version), or continuing the restoration of her 100-year old Victorian farmhouse.

Carmen Wilson

Carmen is an SEO Specialist at Main Street ROI. She has a degree in Digital Marketing and an MBA with many years of entrepreneurial experience in online marketing, WordPress development, and web programming for small businesses. She lives in North Florida and can usually be found in her garden planting flowers and pineapple tops, reading on the patio with her cat curled up beside her, or trying out some tantalizing new recipe in the kitchen.

Abby Van’t Land

Abby is a Marketing Analyst at Main Street ROI. She has a Bachelor’s Degree in Psychology and brings years of experience in digital marketing, social media marketing, and client communication and relationship management. Working closely with many clients and small business owners over the years, she is passionate about helping clients succeed. She can’t wait to help more people and watch her passions grow at MSROI.

Abby lives in the beautiful San Bernardino Mountains in California and spends most of her free time hiking and adventuring with her family and beloved Service Dog, Copper Jo. She loves being able to travel from the beautiful mountains to the beach in only the span of a few hours. When not outside, you can find her curled up with a good book, watching one of her favorite TV shows, playing board games, cooking, or relaxing with a puzzle.

Michael Cianciulli

Michael is a Client Operations Manager at Main Street ROI. He is responsible for making our Consultants’ marketing plans a reality by assigning tasks to the appropriate team members, monitoring deadlines, and reporting on progress.

Michael is a graduate of Hofstra University where he studied marketing and business.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Andrea Rozman

Sadie Lowman

Sadie is an Operations Coordinator for Main Street ROI. She graduated from Ferris State University with a Bachelor of Science.

She enjoys spending time with her two children as well as being outside, swimming, and reading.

Terry Maluk

As an Operations Assistant for Main Street ROI, Terry supports the Operations Team with behind-the-scenes work. She has a Master’s Degree in Public Health from the University of South Carolina and worked for the US Geological Survey for 20+ years.

Terry “retired” to teach yoga and help professionals reduce stress, writing several books on the subject. After eight years as a solopreneur, she is very much ready to be part of a great team again!

In her spare time, Terry loves traveling, hiking, scuba diving, and watching sunsets with her husband.

Jessica Feyler

Jess is a Project Coordinator at Main Street ROI. She graduated from Hartwick College with a degree in Theatre Arts with a minor in Criminal Justice.

She lives in upstate New York and enjoys reading, knitting, and is always excited when football season starts!

Holley Bimson

Kim Correll

Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Michelle Blan

Michelle is a content writer for Main Street ROI. She has a bachelor’s degree in social work and criminal justice from Florida Atlantic University with extensive experience in the legal field. While she has always been a writer, Michelle officially became a full-time freelance writer several years ago. Since then, she has worked with many different clients in an array of industries creating loads of different types of content. This experience has allowed her to hone her skills overall as a writer and content creator.

Michelle loves working from home in Port Saint Lucie, FL where she lives with her family – human and canine. When she’s not writing, she loves scary movies, being outdoors, punching her boxing bag, or attempting to cook delicious vegan food.

Jennifer Hadley Brazgel

Jen is a content writer for Main Street ROI. She earned a bachelor’s degree in philosophy from California State University, Long Beach. A freelance writer since 2004, she began her career in Public Relations. Jen’s experience includes working as a journalist, copywriter, columnist, ghostwriter, and content writer. She’s written everything from a weekly auto column for a Southern California newspaper to neurosurgery websites in addition to thousands of blogs, press releases, media pitches, and other marketing collaterals for businesses from coast to coast.

After 25 years in Oregon, New York, and California, she returned to her midwestern roots in Ohio in 2020. She is an active volunteer in civic and animal rescue organizations.

Barbara Sheehan

Barb is a content writer for Main Street ROI. She grew up outside of Syracuse, NY, and earned her bachelor’s degree from Syracuse University in journalism and marketing. Her experience includes local newspaper reporting, public relations, freelance writing (for various clients), and healthcare writing/marketing.

Barb lives outside of Philadelphia in Wayne, Pa. She loves spending time with her family, which includes her husband, two adult kids, dog and cat, and extended family mostly in Upstate New York. In her free time, she enjoys walking her dog, running, yoga, and visiting Cape Cod – her home away from home.

Debbie Hoffman

Debbie is a content writer for Main Street ROI.

She has nearly two decades of experience in B2B and B2C marketing, copywriting for several marketing agencies, and providing articles on a wide range of topics.

Debbie specializes in conveying technical information to non-technical audiences, healthcare topics, and writing SEO-optimized content for a variety of industries. Outside of her writing career, Debbie also owns and runs a subscription box service for women who like to read while relaxing in a bubble bath.

She enjoys hiking, exploring new places with her husband, going to concerts, and buying everything online to avoid going to stores. She lives in upstate New York with her husband, two teenage sons, and two stepchildren.

Brad Johnson

Brad is a freelance content writer for Main Street ROI. He has been producing content for various stages of the buyer’s journey for nearly a decade. Brad’s work includes eBook publishing, SEO editing and writing, email marketing, on-page optimization, and ghostwriting.

When he’s not at work, you can usually find him working on new music with his band or trying a new recipe. Brad’s also a die-hard kombucha connoisseur and will go out of his way to find high quality, locally produced booch.

Brad got a Bachelor’s of Health Science from Excelsior College in 2017 and remains passionate about all things health and wellness. You’ll find his work on the Main Street ROI blog.

Mary Cooper

Mary is a content writer at Main Street ROI. With nearly five years of freelance writing experience, Mary has covered many topics in the B2B and B2C arenas. She enjoys creating useful information for consumers and exploring new writing areas.

Mary is a 1997 graduate of Carleton College. Her academic background is in music, and she has also worked in economic development.

When she’s not working, Mary can be found knitting, looking for a new recipe, or playing the bass clarinet. She lives in New England with her husband, two teenagers, two cats, and a pet lizard.

Michelle Sebastian

Michelle is a content writer for the Main Street ROI team.

She has a Bachelor’s degree in Communications and is a marketing communications professional with a background spanning from large to small and local to global organizations. Whether working in corporate environments, non-profits or freelance, Michelle has extensive experience in writing, editing and communications across a wide span of verticals.

As a communicator by nature, words are her thing and she often jokes that she was born with a red pen in her hand. She loves learning and reading articles to boost her knowledge on just about any subject, and enjoys the thrill and satisfaction that the right — and write — words can deliver.

When not wielding a red pen or stationed behind a keyboard, Michelle soaks up every moment with her husband, teenage daughter and character of a dog Callie. She enjoys working out (any fellow Peloton fans in the house?), all things Disney and making memories with family and friends. A Midwestern girl at heart, she grew up in Illinois and went to college outside Chicago. After living for many years in Michigan (Go Blue!), she and her family recently relocated to Florida and are looking forward to new adventures in the Sunshine State.

Amanda Meade

Amanda is a freelance content writer for Main Street ROI.

She has a Bachelor of Arts in Communication Studies and over a decade of marketing experience under her belt. She holds several certifications in Inbound Marketing, Content Marketing, Social Media, and SEO. Amanda is a creative, skilled expert who can produce content at all stages of the buyer’s journey.

Amanda loves working from her home in northwest Georgia, where she lives with her human and fur family. When not at work, being a tourist in her town, reading a book, or researching her next travel adventure.

James La Forte

James La Forte is a freelance content writer for Main Street ROI.

He holds a Bachelor’s degree in Computer Science from Benedictine University in Lisle, Illinois. His career arc started as an IT professional for several investment firms, but he then later transitioned to become a freelance writer that focuses on technology, business, investing, finance, and legal topics.

James is an avid follower of technology trends and how they impact businesses both big and small.

When not working, James enjoys traveling, sports, and composing music at his home just outside of Las Vegas, Nevada.

Anthony Johnson

Anthony is a freelance content writer for Main Street ROI. He has been working as a freelance content writer since 2015, and graduated from Brigham Young University with a degree in English in 2019. Anthony’s portfolio includes white papers, marketing newsletters, project grants, along with other forms of content and ghosting writing.

When he isn’t spinning in his oversized office chair, Anthony is either swimming in the summer or skiing in the winter. He’s also a huge movie buff, and spends almost as much time at the theaters as he does at his own home.

Haley Green

Haley is a content writer for Main Street ROI.

Haley has a Bachelor’s degree in Journalism with a background in copywriting, creative writing, and the legal industry. Her experience includes anything from long-form content like news articles, features, and blogs to short-form content like social media.

If she’s not writing articles, she’s probably reading them. Besides being a writer and a journalist, she’s also a cat person, and you can find her with her own cat or helping strays when she’s not working. She’s a Georgia girl at heart but went down to South Florida for college and never left.