Our Team at Main Street ROI

Phil Frost

Phil is Co-Founder and CEO of Main Street ROI, which he co-founded in 2010 with his business partner Pete Kennedy. He’s the primary voice behind the Main Street ROI newsletter, which reaches over 25,000 small business owners each week. Phil also co-leads the acquisitions at Agency Capital Partners.

Phil’s expertise is in digital marketing strategy, analytics, and conversion optimization. His thought leadership has been published on Forbes.com, Inc.com, Adweek, MSN.com, and other major business media outlets.

Phil earned his Master of Engineering Management from Thayer School of Engineering and Tuck School of Business, and his Bachelor of Arts and Bachelor of Engineering from Dartmouth College. While at Dartmouth, he started every game on the varsity football team as a defensive safety.

When he’s not working, Phil enjoys running in his ‘backyard’ (Central Park in New York City). He lives in Manhattan with his wife Erin, daughter Violet, son Emmett, and their dogs Oliver and Charlie.

Pete Kennedy

Pete is Co-Founder and President of Main Street ROI, which he co-founded in 2010 with his business partner Phil Frost. Pete oversees the company’s growth strategy, including agency partnerships and acquisitions at Agency Capital Partners.

Pete brings deep expertise in SEO strategy and direct-response copywriting, and applies that hands-on knowledge to help businesses and agency partners identify their best growth opportunities. His marketing thought leadership has been published on Forbes.com, Inc.com, FoxBusiness.com, MSN.com, and other leading business outlets.

Pete earned his Bachelor of Arts (A.B.), magna cum laude, from Harvard University.

When he’s not working, Pete plays drums in a blues band called Big Joe and the Stolen Hearts. He lives in West Hartford, CT with his wife, three kids, and their golden retriever.

Kaitlin Smith

Kaitlin is a Partner Development Manager at Main Street ROI. She is responsible for establishing and maintaining strategic partnerships and assisting the sales process for our white label and reseller partners. Kaitlin helps our partners provide services like search engine optimization (SEO), Google Ads, Facebook & Instagram Ads, WordPress and social media marketing.

Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.

Kaitlin resides in Ft. Pierce, FL aka Sunrise City, and enjoys hanging outdoors with her husband, sons, Trace and Ty, and dogs, Maddux and Rizzo, raising monarch butterflies and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies!

Michael Cianciulli

Michael is an Account Success Manager at Main Street ROI. He is the primary point of contact for agency partners, and also assists with larger client accounts.

Michael is a graduate of Hofstra University where he studied marketing and business.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

Click here to learn more about Michael in his Team Member Spotlight.

Abby Van’t Land

Abby is a Partner Account Manager at Main Street ROI. She has a Bachelor’s Degree in Psychology and brings years of experience in digital marketing, social media marketing, and client communication and relationship management. Working closely with many clients and small business owners over the years, she is passionate about helping clients succeed. She can’t wait to help more people and watch her passions grow at MSROI.

Abby lives in the beautiful San Bernardino Mountains in California and spends most of her free time hiking and adventuring with her family and beloved Service Dog, Copper Jo. She loves being able to travel from the beautiful mountains to the beach in only the span of a few hours. When not outside, you can find her curled up with a good book, watching one of her favorite TV shows, playing board games, cooking, or relaxing with a puzzle.

Morgan Gertler

Morgan is an Account Manager at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google Ads, Facebook Ads and email marketing accounts. Morgan also helps manage Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

Katie Odle

Katie is an Account Manager at Main Street ROI, where she uses her extensive marketing background to help businesses build real, lasting connections with their audiences.

Throughout her 15+ years in the digital space, Katie’s true professional loves have been organic and paid social media along with SEO. As an Account Manager, she’s a huge believer in the power of digital storytelling and loves nothing more than watching her clients thrive by truly clicking with their communities.

Her career is fueled by a deep love for technology and a serious addiction to learning. Whether she is breaking down the latest algorithm changes or mastering a new marketing platform, Katie thrives on the fast-paced, ever-changing nature of the tech world.

“O brave new world!” a favorite Shakespeare line that perfectly captures Katie’s bold, forward-looking approach to both tech and life. When she’s away from her computer, you can find her enjoying musical theatre, crafting, or hunting for vintage treasures. She also has a deep fascination with entomology and loves tending to her freshwater shrimp tanks with her son.

Ryan Cunningham

Ryan is an Ad Strategist at Main Street ROI. He oversees ad strategy and day-to-day management for Google and Meta ads.

Ryan has over 8 years of digital marketing experience with much of that time operating his own boutique digital marketing agency. With hands-on experience including Google, YouTube, Bing and Facebook Ads, as well as video editing experience and content creation, he has worked with businesses of all sizes and on campaigns ranging from local to national. Ryan is passionate about all things Digital Marketing and strives to get the very best results for client companies.

When Ryan is not working you can find him spending time with his family and friends, enjoying the great outdoors, playing guitar and working on home projects.

Kelly Causey

Kelly is a Digital Advertising Strategist at Main Street ROI. She has managed advertising campaigns for dozens of small businesses since graduating college in 2014. Her expertise is in competitive research, landing page optimization, and writing creative ad copy to increase conversions in various advertising campaigns.

Kelly earned two degrees in Website Design and Marketing Management. Over the years, she has worked in many industries, including chiropractic, manufacturing, software, legal, eCommerce, home improvement, and direct mail. Her passion is to help small businesses improve their online presence, implement marketing automation, and generate website leads.

When she is not on the computer, Kelly loves to try new recipes, work in the yard, and go on adventures with her family. She lives with her husband, daughter, and dog (who likes to think he is human) in Pensacola, FL. You can find them outdoors, playing at the beach, walking nature trails, or exploring hidden gems during their free time.

Riley McLaughlin

Riley is an Ad Analyst and the Content Manager at Main Street ROI. He divides his time between actively managing Google Ads accounts and overseeing our monthly webinars and biweekly email newsletters.

He lives in Southern California with his wife and 2 cats. When he’s not at his laptop, you can find him juicing, finding new places to eat, spending too much money on boba, or thinking about going to the gym.

Dina Scaruzzi

Dina is an SEO Strategist for Main Street ROI. She has years of SEO and Marketing experience in a variety of areas including small business, ecommerce, fashion, healthcare, real estate and finance. Her areas of expertise include keyword research and analysis, on-page optimization, and content marketing.

Outside of work, Dina enjoys spending time with her two daughters, teaching their dog cool tricks, cooking, baking, crafting, and watching movies.

Jonelle Orozco

Jonelle is an SEO Strategist at Main Street ROI. She has a degree in Marketing Management and brings years of experience in digital marketing, WordPress development, and project management.

She lives in the Pacific Northwest and spends her free time exploring the surrounding cities and going on hikes in the beautiful natural areas of the region. She’s also an indoor kid who enjoys playing video games, reading books and graphic novels, solving puzzles, watching films, and tending to her precious collection of houseplants.

Jason Mize

Jason Mize is an SEO Specialist for Main Street ROI. Before joining MSROI, Jason ran his own web firm specializing in creating and expanding the online presence of small to mid-sized businesses. He is experienced in WordPress and SEO and is well versed in the life cycle of a website from ideation to implementation.

When not working, Jason can normally be found fly fishing, reading, or just hanging out with his wife and dog (usually by water of some sort).

Carmen Wilson

Carmen is an SEO Specialist at Main Street ROI. She has a degree in Digital Marketing and an MBA with many years of entrepreneurial experience in online marketing, WordPress development, and web programming for small businesses. She lives in North Florida and can usually be found in her garden planting flowers and pineapple tops, reading on the patio with her cat curled up beside her, or trying out some tantalizing new recipe in the kitchen.

Sadie Lowman

Sadie is an Operations Specialist for Main Street ROI. She graduated from Ferris State University with a Bachelor of Science.

She enjoys spending time with her two children as well as being outside, swimming, and reading.

Kim Correll

Kim is a content writer for Main Street ROI. She is responsible for writing articles, web page content, and blogs for our clients.

Kim earned both her Bachelor’s Degree in Early Childhood Education and her Master’s Degree in Elementary Education at Virginia Tech. She taught 5th grade for 3 years in NC public schools before working for a local credit union for a few years. After becoming a mom she decided to stay home. She stumbled upon her first SEO writing opportunity around 6 years ago on a website for moms, not even knowing what the term meant. But she has always kept a blog and was glad to find a way to work from home in order to be with her two sons. She also teaches preschool music two days a week and occasionally substitute teaches at her kids’ elementary school.

Kim lives in Winston Salem, NC with her husband and 2 sons. She enjoys swimming, the beach, reading, writing, playing the guitar, singing, and watching football and soccer.

Michelle Blan

Michelle is a content writer for Main Street ROI. She has a bachelor’s degree in social work and criminal justice from Florida Atlantic University with extensive experience in the legal field. While she has always been a writer, Michelle officially became a full-time freelance writer several years ago. Since then, she has worked with many different clients in an array of industries creating loads of different types of content. This experience has allowed her to hone her skills overall as a writer and content creator.

Michelle loves working from home in Port Saint Lucie, FL where she lives with her family – human and canine. When she’s not writing, she loves scary movies, being outdoors, punching her boxing bag, or attempting to cook delicious vegan food.

Mary Cooper

Mary is a content writer at Main Street ROI. With nearly five years of freelance writing experience, Mary has covered many topics in the B2B and B2C arenas. She enjoys creating useful information for consumers and exploring new writing areas.

Mary is a 1997 graduate of Carleton College. Her academic background is in music, and she has also worked in economic development.

When she’s not working, Mary can be found knitting, looking for a new recipe, or playing the bass clarinet. She lives in New England with her husband, two teenagers, two cats, and a pet lizard.