All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I'll get to the answer in a minute, but first there are a couple key concepts to address so [...]
Facebook advertising sounds pretty simple at first, but when you start to create a new campaign you’re immediately asked to pick from one of the 11 different types of ads available. Woah! 11 different types of ads is overwhelming even for experienced advertisers! If you’re just getting started, then facing the decision to pick the [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
Is online marketing good, bad or ugly? If I asked a handful of business owners that question, I bet I would get a few votes for each. But which answer is correct? The Good, The Bad, and The Ugly Have you seen the old Clint Eastwood western movie, The Good, The Bad and The Ugly? [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
Over the years I've noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It's an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It's at the core of their digital marketing. Rather than thinking SEO is a completely separate [...]
My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it. If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention. Or, if he wants to [...]
I'll admit, when social media sprinted on to the digital marketing scene, I was extremely skeptical. Facebook, Twitter, Google+, LinkedIn, Pinterest, and all the other social media sites reminded me of MySpace and my first instinct was to wait until they all followed the same path to destruction. I was very cautious to avoid investing [...]
This is the 4th and final article in our 4-part Retargeting Advertising series. In case you missed the first 3, here’s a quick recap: Part 1 was a Beginner’s Guide to Retargeting Part 2 was an introduction to Display Retargeting Part 3 was an introduction to Retargeting using Search Ads (aka RLSA) Now, in part [...]
