Search Engine Optimization

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

What is a Good Bounce Rate? How to Improve Engagement Rate

What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory of high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By |August 15th, 2022|Categories: Search Engine Optimization, SEO|

A Beginner’s Guide to Content Marketing for Small Businesses

Small businesses have a lot of challenges to overcome as they grow. The recent COVID-19 pandemic made it even more difficult for business owners, and small businesses that hadn’t invested in digital marketing quickly noticed how essential it is. Content marketing is one of the most effective ways to market your brand and products in [...]

By |August 11th, 2022|Categories: Search Engine Optimization, SEO|

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea of my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

What Is an H1 Tag? How to Find H1 Tags and Optimize Them

Having the right content strategy is essential for people to see your site as an authority in your niche. Unfortunately, that alone isn’t enough. To rank your website on page one of Google, you need to optimize your content. No one can guarantee page one rankings, but it’s much easier with proper strategies. That means [...]

By |July 23rd, 2022|Categories: Search Engine Optimization, SEO|

Why No One Can Guarantee First Page Rankings

“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in lists of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee is [...]

By |July 23rd, 2022|Categories: Search Engine Optimization, SEO|

How Changing URLs and Domains Hurts SEO: Proceed with Caution!

When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why [...]

By |July 22nd, 2022|Categories: Search Engine Optimization, SEO|

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

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