Search Engine Optimization

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam packed with kids, parents, [...]

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

The 3 Stages of SEO & Where You Need to Focus At Each Stage

If you've researched SEO at all, then you know it's complicated, there are a lot of moving parts, and things change very rapidly.  Ultimately, all of that leads to frustration because it's nearly impossible to know where to focus your energy to improve your SEO results. Should you be blogging?  Do you need to edit your webpages?  Do you need [...]

Case Study: How to Identify Where Your Leads Are Coming From

In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.   Background One of our clients recently saw [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By |July 16th, 2020|Categories: Search Engine Optimization, SEO|

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]