Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
If you've tried to keep up with SEO over the years, you know the landscape never stops shifting. Algorithm updates, AI overviews, zero-click searches, voice search, schema markup. The list of things you're supposed to care about keeps growing, and most of it sounds like a foreign language if you're running a business and not [...]
Not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, we put together the top 10 inspirational SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! [...]
There's a common belief that press releases are dead for SEO. That belief traces back to 2013, when Google announced they would treat links in press releases as paid links. Most businesses took that as the end of the story. But they missed the real value of press releases for local SEO. In this case [...]
Are you curious how to find and check the title tag, meta description, and other meta tags on your website? Look no further. If you're like most business owners we talk to, you're not fluent in HTML, and you're not exactly sure where meta tags like the title tag and meta description are located on [...]
One of the most common questions we hear from small business owners is: "How do you track phone calls from your SEO campaign?" Since this is such an important topic, I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this to make [...]
To be successful with search engine optimization (SEO), you need the right tools. You can't conduct keyword research, analyze competitors, track rankings, monitor traffic and conversion trends, identify technical problems, or implement effective content marketing without them. But with so many tools on the market, how do you know which to choose? We've been managing [...]
Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings. When you overdo it with Google, they'll push you further down the results instead of rewarding you. So in this article, I'm going to [...]
There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
