Search Engine Optimization

/Search Engine Optimization

The Value of Internal Linking on Your Site

Internal linking may not be the most glamorous part of SEO, but the value of internal linking is definitely something small business owners should be excited about. Building internal links is a key part of building strong SEO and understanding why will help you see that it needs special attention.   Internal Linking: What Is [...]

The Importance of Headers on Your Website Pages

Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]

Why Screaming Frog Is the Best SEO Tune Up Tool

Due to the ever-changing world of SEO, there comes a time when you have to go through your website to ensure it meets best practices according to Google. While you could simply go through every single page of your site to do a SEO audit, it's not feasible for those who have websites with hundreds [...]

By | April 26th, 2018|Categories: Search Engine Optimization, SEO|Tags: , |

3 Google SEO Updates You Should Know About for 2018

It’s been a busy few months in the enigmatic and glamorous world of Google search engine algorithm updates. Google has quietly announced or released a number of new patches in the past few months and now the entire SEO world has been looking for the effects of the updates. Keeping in mind that the nature [...]

By | February 1st, 2018|Categories: Search Engine Optimization|Tags: |

The 16 Minute SEO Audit: How to Identify & Fix Problems Preventing Your Website From Ranking in Google

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

[SEO Case Study] How Splintering Can Increase Traffic 40X

In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website.  If you are familiar, then this is a reminder to see [...]

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

5 Ways To Create Great SEO Blog Content

Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]