Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]
Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]
Find out how to rank higher in Google while increasing your leads and sales with a secret free tool you can set up today. In this video, we explain how to get the most out of Google’s Search Console for keyword research.
If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]
When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]
There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]
To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
In this video, we'll give you the basics of search engine optimization and share expert tips and techniques to help you increase your blog post rankings.
