Search Engine Optimization

How Changing URLs and Domains Hurts SEO: Proceed with Caution!

When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why [...]

By |June 14th, 2024|Categories: Search Engine Optimization, SEO|

What Is the Value of An SEO Tune Up?

In this video, Kyle discusses the importance of conducting a thorough website and SEO campaign tune-up. This process is essential for determining the direction of your website and SEO efforts and making necessary adjustments. Tune-ups involve two key steps: ‣ Competitive Research: This includes identifying your competitors, understanding the competitive landscape, and learning which keywords [...]

How to Start a Blog for Your Business in 7 Simple Steps

Are you considering launching a blog for your company? If so, it’s one of the smartest marketing decisions you can make. Small businesses with blogs experience 126% more lead growth and 55% more website visitors than those that don’t have them. (Sources: Oberlo; ActiveBlogs) Taking your blog idea and successfully implementing it is not easy, [...]

By |May 21st, 2024|Categories: Search Engine Optimization, SEO|

What is the Importance of Technical SEO?

Technical SEO is crucial for meeting Google’s expectations and providing a good user experience. Examples of technical SEO factors include the length of meta titles and descriptions, duplicate title tags and meta descriptions, page loading speed, domain and page canonicalization, and the presence of a site map. There are three foundational aspects of SEO: 1) [...]

New Website Launch Checklist: What to Look Out for When Launching a New Site

Have you discovered aspects of your website that aren’t up to modern standards? Are you rebranding your business with a new logo and graphics, too? You’ll want to relaunch your website to ensure your brand elements look cohesive. Relaunching a website is no cakewalk, though. Your website includes frontend elements like your brand colors and [...]

How to Measure Effective SEO Efforts

Learn how to monitor and measure the effectiveness of your SEO campaigns. In this video, Kyle covers: ➤ Choosing the right keywords to track➤ Using website traffic trends to assess progress➤ Prioritizing ranking improvements over initial traffic gains Watch to discover how to effectively measure your SEO results! If you would like to get a [...]

How Long Does SEO Take to Work?

When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]

By |April 30th, 2024|Categories: Search Engine Optimization, SEO|

Is Local SEO Important for Your Business?

Learn the importance of local SEO and how to optimize for it in this concise video. Discover why it matters, whether you have a brick-and-mortar location or serve within a specific area. Plus, get insights into citation development and Google Business profiles. If you would like to get a comprehensive list of other simple but [...]

How Do You Optimize Your Website for Mobile SEO?

Learn how to optimize your site for mobile SEO efficiently. With Google's shift to a mobile-first index, it's crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version. In this video, we'll cover the essential steps to take, from manual verification of [...]

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

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