Search Engine Optimization

How Do You Analyze SEO Performance with GA4?

Learn how to analyze your SEO performance with Google Analytics 4 at a high level. In this short video interview, Kyle breaks down the different types of traffic Google tracks, including direct, paid, referral, and organic (SEO) traffic. Additionally, it's important to integrate Google Search Console with GA4 in order to delve into individual page [...]

By |February 24th, 2024|Categories: Search Engine Optimization, SEO|

What Is Keyword Cannibalization? 3 Causes and 6 Solutions

Millions of small businesses have harnessed the power of SEO in the last two decades and counting. It’s one of the few reliable ways to generate free traffic that remains stable over months and years.  Just like any other skill or strategy, SEO comes with a learning curve, and that includes keyword cannibalization. Unaddressed, this [...]

By |February 23rd, 2024|Categories: Search Engine Optimization, SEO|

The Beginner’s Guide to Internal Linking for SEO

Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too.  This blog post offers a detailed look into what internal linking is, why it’s important, how [...]

By |February 22nd, 2024|Categories: Search Engine Optimization, SEO|

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]

How Do You Optimize Images for SEO?

Learn how to optimize images for SEO in this short video interview with Kyle. It's understandable to want impactful images on your site, but having too many heavy images on your website can slow it down. 1. Keep images to a minimum, avoiding unnecessary slideshows on homepages.2. Resize and crop images appropriately to fit the [...]

By |February 15th, 2024|Categories: Search Engine Optimization, SEO|

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

How Do You Conduct Keyword Research for SEO?

Discover how to find the right keywords for your business, ensuring you target the most relevant audience. 1. Start with a general assessment to identify primary keywords.2. Research competitors' websites and their keyword usage.3. Verify your assumptions by searching your chosen keywords on Google.4. Utilize tools like ATS to analyze search volume and explore variations.5. [...]

By |February 1st, 2024|Categories: Search Engine Optimization, SEO|

4 Steps to Create Your Digital Marketing Plan for 2024

We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long-term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]

How to Respond to Negative Reviews on Google: 3 Steps to Take

If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]

By |January 12th, 2024|Categories: Search Engine Optimization, SEO|
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