Does SEO work differently for eCommerce sites and regular websites? In short, yes, it does. If you’re running an eCommerce site, focusing on category pages can help your products show up in searches. For other websites, it’s more about guiding visitors to take actions like filling out a contact form or booking a consultation. It [...]
Does having multiple H1 tags hurt your SEO? Yes, it can… H1 headers are a strong signal for search engines, so it's best to use just one per page with a priority keyword. Too many H1s can confuse search engines and can negatively affect rankings as a result. Instead, use a clear hierarchy: start with [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
In this short video interview snippet, Katy briefly covers what noindex tags are and when to use them. Discover where it makes sense to use them and how to decide if a page should be hidden from search engines to prioritize user experience. If you would like to get a comprehensive list of other simple [...]
Ever wonder how often you should be updating your website content? Keeping things fresh on your site isn’t just for looks—it plays a big role in how search engines rank you. But how often is enough? The short answer is, "as often as you can." If you would like to get a comprehensive list of [...]
I have a distinct memory of high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website. I mean, what was the point? Who was going to visit a company's website? Granted, [...]
Many clients ask us why their competitor is outranking them in search results, but there’s no clear-cut answer since much of what we know about Google's algorithm isn't publicly shared. We typically start by verifying that the keyword being targeted is both relevant and valuable, ensuring we’re focusing on the right terms. Next, we compare [...]
In this video, Kyle explains how you can use internal linking to boost your SEO by improving a page's authority and relevance. Instead of relying solely on menu links, focus on linking within your content to signal to Google which pages are important. The more you link to a specific page, the more Google recognizes [...]
This should give you an idea of my age. I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box. I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]
In this video, Kyle talks about how using structured data and schema markup can help your website stand out on Google. By adding schema markup, you communicate specific information to Google in a way it expects, making it easier for your site to show up in relevant searches. For example, if you own a local [...]
