Search Engine Optimization

/Search Engine Optimization

SEO Pricing: How Much Does Search Engine Optimization Cost?

Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]

3 Biggest SEO Mistakes to Avoid in 2018

SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy [...]

By | July 12th, 2018|Categories: Search Engine Optimization|Tags: , |

SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By | June 30th, 2018|Categories: Search Engine Optimization, SEO|

June 2018 Digital Marketing News Roundup

Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]

10 Stats That Prove You Need Local SEO for Your Small Business

For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective. Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of [...]

By | June 23rd, 2018|Categories: Search Engine Optimization, SEO|

The Value of Internal Linking on Your Site

Internal linking may not be the most glamorous part of SEO, but the value of internal linking is definitely something small business owners should be excited about. Building internal links is a key part of building strong SEO and understanding why will help you see that it needs special attention.   Internal Linking: What Is [...]

The Importance of Headers on Your Website Pages

Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]

Why Screaming Frog Is the Best SEO Tune Up Tool

Due to the ever-changing world of SEO, there comes a time when you have to go through your website to ensure it meets best practices according to Google. While you could simply go through every single page of your site to do a SEO audit, it's not feasible for those who have websites with hundreds [...]

By | April 26th, 2018|Categories: Search Engine Optimization, SEO|Tags: , |

3 Google SEO Updates You Should Know About for 2018

It’s been a busy few months in the enigmatic and glamorous world of Google search engine algorithm updates. Google has quietly announced or released a number of new patches in the past few months and now the entire SEO world has been looking for the effects of the updates. Keeping in mind that the nature [...]

By | February 1st, 2018|Categories: Search Engine Optimization|Tags: |