Search Engine Optimization

/Search Engine Optimization

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

10 Quotes To Guide Your SEO Strategy

One of the best things about the internet is instant access to just about any information you need.  This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction.  To help you cut through all [...]

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

Local SEO Case Study: The Power of Press Releases

Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple.  Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam packed with kids, parents, [...]

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]