What is the best digital marketing tactic for driving new prospects to your website? I will give you a hint. No matter which tactic you are thinking of right now, you're wrong. One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that does [...]
If you're familiar with Google Analytics, then you know it's a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising. In other words, any marketing you're doing off of [...]
There's no question that digital marketing has become a key part of any small business marketing plan. A recent report found that 1/3 of businesses plan on introducing a digital program and nearly 1/2 already have. Unfortunately, that same report found that 50% of businesses that are using digital marketing have no plan on how [...]
This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]
Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance. Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]
Before you create any kind of marketing campaign, the first question you should ask is... Who Is Your Target Prospect? It's easy to get lazy and say "Well, I want to sell more stuff, so my target prospect is anybody who would buy my stuff..." But come on, let's be honest -- if you're aiming [...]
The other day, I received a letter in the mail and I didn't respond. And in today’s article, I want to explain why I didn't respond. Business owners and marketers spend a lot of time trying to get people to respond, but they spend too little time addressing the many reasons why people don’t respond. If you want to [...]
