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Tracking and Analytics

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 10th, 2022|Categories: Tracking and Analytics|Tags: |

The Beginner’s Guide to Google Analytics

Looking for a complete guide to Google Analytics that will show you step-by-step how to use Google Analytics to make smarter marketing decisions? Look no further... You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing using Google Analytics.   No more guessing that [...]

How to Track SEO Results Using Google Analytics

Are you curious how to track SEO keyword rankings, traffic, and conversions using Google Analytics? You've come to the right place... If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

The Most Important Google Ads Report (Hint: It’s Hidden)

''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it. Not Everything Is As [...]

A Guide to the Google Ads Universe

When you think of Google Ads, then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Ad" text [...]

9 Ways to Measure Digital Marketing Success

A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

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