Tracking and Analytics

/Tracking and Analytics

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 16th, 2020|Categories: Tracking and Analytics|Tags: |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

Google Analytics Audit: 10 Steps to Check Your Account is Set Up Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on the proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, [...]

By |December 31st, 2019|Categories: Tracking and Analytics|Tags: , |

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]