Tracking and Analytics

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 15th, 2021|Categories: Tracking and Analytics|Tags: |

How & Why to Use Google Analytics to Optimize Google Ads

I'm sure you've heard Peter Drucker's famous quote: If you can't measure it, you can't improve it. Of course, Peter wasn't talking about Google Ads, but he might as well have been. When it comes to success using Google Ads, measuring campaign performance is absolutely critical. If you aren't measuring conversions like quote requests, online [...]

Google Analytics 4: Why You Should Set It Up Now

Remember when Microsoft completely overhauled the user interface of MS Word and Excel to use the "ribbon" layout? I'll never forget it because I was at the point in my career where I could use those programs with my eyes closed... But then it all came crashing down with the "new and improved" ribbon update. [...]

By |January 5th, 2021|Categories: Tracking and Analytics|

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

Google Analytics Audit: 10 Steps to Check Your Account is Set Up Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, it's also notoriously difficult to navigate and relies heavily on the proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's a good idea [...]

By |December 31st, 2020|Categories: Tracking and Analytics|Tags: , |

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

The Most Important Google Ads Report (Hint: It’s Hidden)

  ''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it.   Not Everything [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

Case Study: How to Identify Where Your Leads Are Coming From

In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.   Background One of our clients recently saw [...]

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