Tracking and Analytics

What Are the Data Retention Settings in GA4?

Discover how to quickly adjust your Google Analytics data retention settings to enhance your data analysis capabilities. By default, Google Analytics retains data for two months, but this setting can be changed to instead retain up to 14 months' worth of data. Extending your data retention period allows you to access a larger dataset, providing [...]

How Do You Retain Universal Analytics Data Before it Expires on July 1, 2024?

Learn how to retain your Universal Analytics data before it expires on July 1st, 2024. Migrating to Google Analytics 4 isn't a seamless solution due to fundamental differences between Universal Analytics and Google Analytics 4. Options include exporting report data to spreadsheets, even though there are limitations, or exporting the data to BigQuery, which can [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

The Most Important Google Ads Report (Hint: It’s Hidden)

''People only see what they are prepared to see." Ralph Waldo Emerson was not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it. Not Everything Is As It [...]

Do I Really Need to Use Google Analytics?

This is a guest post by Zack Duncan of Root and Branch Group. Believe it or not, there is no official rule that says you need to use Google Analytics on your website. In fact, if you don’t ever plan to review your website performance, you might not want to bother with the hassle. With [...]

By |October 5th, 2023|Categories: Tracking and Analytics|Tags: |

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

Crucial Google Analytics 4 Default Settings Changes

Change these 5 settings in Google Analytics 4 (GA4)! If you don’t make these changes, then your Google Analytics 4 account won’t show data as accurately as it could, which may lead to some missed revenue opportunities. The key default settings to change are: 1) Adjust session timeout2) List unwanted referrals3) Configure your domains (a.k.a. [...]

By |August 10th, 2023|Categories: Tracking and Analytics|

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: "Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

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