Tracking and Analytics

/Tracking and Analytics

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide (and our [...]

By | 2018-03-02T07:01:36+00:00 March 2nd, 2018|Categories: Tracking and Analytics|Tags: , |

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By | 2018-03-01T21:34:08+00:00 March 1st, 2018|Categories: Tracking and Analytics|Tags: |

5 Ways to Track the Success of Your Digital Marketing

It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]

By | 2018-02-15T20:55:49+00:00 February 15th, 2018|Categories: Tracking and Analytics|Tags: , |

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

By | 2018-01-25T21:39:00+00:00 January 25th, 2018|Categories: Search Engine Optimization, SEO, Tracking and Analytics|Tags: , |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

By | 2018-01-05T08:18:28+00:00 January 5th, 2018|Categories: Conversion Rate Optimization, Tracking and Analytics|Tags: , |

Google Analytics Audit: 10 Steps to Check Your Account is Setup Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's [...]

By | 2018-01-03T13:27:01+00:00 December 26th, 2017|Categories: Tracking and Analytics|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

By | 2017-12-21T07:56:18+00:00 December 21st, 2017|Categories: Tracking and Analytics|Tags: , |

Master Your Marketing Series Recap: PPC Industry Benchmarks from 50k Campaigns

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing.  Last month, we had the pleasure of hearing from Beth [...]

By | 2017-12-19T11:27:31+00:00 December 14th, 2017|Categories: Pay Per Click Advertising, Tracking and Analytics|Tags: |

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By | 2017-11-20T14:34:20+00:00 October 28th, 2017|Categories: Tracking and Analytics|