Tracking and Analytics

/Tracking and Analytics

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

By | 2018-01-05T08:18:28+00:00 January 5th, 2018|Categories: Conversion Rate Optimization, Tracking and Analytics|Tags: , |

Google Analytics Audit: 10 Steps to Check Your Account is Setup Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's [...]

By | 2018-01-03T13:27:01+00:00 December 26th, 2017|Categories: Tracking and Analytics|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

By | 2017-12-21T07:56:18+00:00 December 21st, 2017|Categories: Tracking and Analytics|Tags: , |

Master Your Marketing Series Recap: PPC Industry Benchmarks from 50k Campaigns

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing.  Last month, we had the pleasure of hearing from Beth [...]

By | 2017-12-19T11:27:31+00:00 December 14th, 2017|Categories: Pay Per Click Advertising, Tracking and Analytics|Tags: |

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By | 2017-11-20T14:34:20+00:00 October 28th, 2017|Categories: Tracking and Analytics|

3 Key Google Analytics Reports to Guide your Marketing Strategy

Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]

By | 2017-11-12T10:18:00+00:00 September 1st, 2017|Categories: Tracking and Analytics|Tags: , |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide (and our [...]

By | 2017-11-12T10:18:00+00:00 August 30th, 2017|Categories: Tracking and Analytics|Tags: , |

5 Google Analytics Myths, Debunked

Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is [...]

By | 2017-11-12T10:18:01+00:00 August 10th, 2017|Categories: Tracking and Analytics|Tags: |

Case Study: How to Identify Where Your Leads Are Coming From

In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.   Background One of our clients recently saw [...]