content marketing

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How to Use Blogging to Improve Your SEO

Think of Google's search engine as a big pond of fish. Google sells fish. Its customers are its users. When customers come to Google and say, "I want the best bass you have over 10 pounds," the search engine's job is to find it and display it to the user. The problem is that there [...]

By | July 5th, 2018|Categories: Content Marketing|Tags: |

5 Ways to Repurpose Your Content for Maximum Results

Content marketing is extremely important for any small business. But, unfortunately, people waste a lot of time and money on content marketing. Does this mean you shouldn't invest in content creation and marketing? No. It's quite the opposite. And that's the point of this blog post. Content isn't meant to be written, published, and forgotten [...]

By | June 21st, 2018|Categories: Content Marketing|Tags: |

How To Use Content Marketing to Improve Your SEO Results

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]

By | January 11th, 2018|Categories: Content Marketing|Tags: , |

5 Ways To Create Great SEO Blog Content

Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]

How to Create Facebook Ads That People Love (& Also Generate Sales)

The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal.  They typically [...]

5 Tips to Energize Your Content Marketing

In our last article, I explained why content marketing is extremely valuable to use for your business. But, just because you realize using content marketing to engage your audience is important, that doesn't mean you know how to create that content. This article focuses on how to create content that hooks your audience in and keeps [...]

By | September 21st, 2016|Categories: Content Marketing, Copywriting|Tags: |

Why Content Marketing is the Key to Business Success

The phrase "content is key" has been buzzing around the marketing world for quite some time now. It's an easy statement to make, but not necessarily an easy one to fully understand for anyone who don't specialize in marketing or writing. In this article, I'll explain exactly what content marketing is and why you should start using [...]

By | September 14th, 2016|Categories: Copywriting, Strategy|Tags: |

Is Your Business Getting Ignored Online?

My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it.  If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention.  Or, if he wants to [...]

5 Reasons to Start Blogging (Even If You Hate to Write)

I'm not a writer by any stretch of the imagination.  In fact, one of the main reasons I studied engineering in college was because there were no writing assignments.  And on the rare occasion I did have to write a paper for school I would always double space with Courier New font.  :) Yet, last year [...]