Social Media

How to Conduct a Social Media Audit

We’re big believers in having a plan in place for all aspects of digital marketing, from SEO to advertising and social media. Without a roadmap, how can you get to your destination? When it comes to social media, it’s easy to fall into the habit of simply posting what you feel like sharing and letting [...]

By |September 26th, 2022|Categories: Social Media|

How to Actually Get an ROI With Social Media Marketing

A whopping 200 million small businesses use Facebook to connect with people. They don't use it because it fails them. They use it because it's proven to deliver an ROI. Have you ever wondered what other businesses are doing that you may not be doing? If you're not seeing an ROI or enough of one, [...]

By |September 22nd, 2022|Categories: Social Media|Tags: , |

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

Pros and Cons of Investing in Social Media Marketing

Social media is a crowded space with a lot of options, yet the marketing potential for social media extends beyond simply posting and watching the interactions pour in. There are numerous ways to invest in social media marketing, but not all will produce the type of return on investment (ROI) you’re looking for as a [...]

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

Is Social Media Marketing Worth the Investment?

When you think of social media marketing, you may associate it with a big investment of time and money. Hundreds of small business owners ask themselves, “Is social media worth it?” Social media marketing can be enormously effective in reaching potential customers, but you need to know how to use it.  Social media marketing that [...]

By |June 23rd, 2022|Categories: Social Media|

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

3 Steps to Reel In Customers from Social Media Marketing

One of my favorite commercials (yes, I have favorite commercials) is for the Banjo Minnow.  If you like to fish, then you've probably seen this lure in stores.  I liked that commercial so much that my dad eventually went out and bought the kit for me.   When you watch the commercial, you'll hear reference [...]

4 Tips for Creating Facebook Ads that Work

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

5 Social Media Tips Every Small Business Can Use

For many small business owners, the idea of using social media can be overwhelming. Some tell us they feel that it's a waste of time and that they don't need to use social media. They believe only bigger brands benefit from it. This is simply untrue. It's actually quite the opposite. Others recognize the importance [...]

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