Google Ads Audits for Small Businesses
Main Street ROI provides affordable Google Ads audits for small business owners, marketing managers, and consultants. We’ll conduct an in-depth audit of your Google Ads campaigns to identify areas to improve. Plus, we’ll schedule a Google Ads Consulting session, so you can get all of your questions answered by an expert Google Ads consultant. As a result, you’ll come away with a clear action plan to improve the performance of your advertising campaigns.
4 Reasons to Invest in Google Ads
Get Results Fast
Google Ads will get your business on Google’s first page in days, not months.
Laser Targeting
Target your ideal prospects by location, age, gender, income, and time of day.
Be the #1 Business
When your business is at the top of Google’s results, then you’re also at the top of prospects’ minds.
Increase sales
People searching for your services are very likely to purchase.
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Here’s What’s Included in the Google Ads Audit
Google Ads Success Factor |
Question We Answer In Our Audit |
|---|---|
Keyword Review |
|
| Keyword Intent | Are you targeting buying-intent or research-intent keywords? |
| Missing Keywords | Are you missing any obvious keywords to target? |
| Duplicate Keywords | Are there any keywords repeated in multiple Ad Groups? |
| Ad Group Organization | Are the keywords grouped into Ad Groups of similar phrases? |
| Keyword Match Types | Are the keywords Broad Match, Phrase, or Exact? |
| Irrelevant Search Terms | Are there any irrelevant phrases in the Search Terms report? |
| Negative Keyword List | Are there enough negative keywords? |
Ad Review |
|
| Ad Relevance | Are the ads 100% relevant for all the keywords in the Ad Group? |
| Compelling Offer | Do the ads include a compelling offer? |
| Call-to-Action | Do the ads include a call to action? |
| Benefit-Focused Copy | Is the ad copy benefit-focused or feature-focused? |
| A/B Split Testing | Are there multiple ads A/B split testing in each Ad Group? |
Ad Extension Review |
|
| Call Extension | Are Call extensions set up? |
| Location Extension | Are Location extensions set up? |
| Sitelink Extension | Are Sitelink extensions set up? |
| Callout Extension | Are Callout extensions set up? |
| Structured Snippet Extension | Are Structured Snippet extensions set up? |
Landing Page Review |
|
| Dedicated Ad Landing Page | Are there dedicated landing pages for the ads |
| Congruent Copy | Is the landing page 100% relevant for the keywords and ads? |
| Compelling Offer | Is there a compelling offer on the landing page? |
| Call-To-Action | Is there a strong call to action (above the fold)? |
| Benefit-Focused Copy | Are benefits listed on the landing page? |
| Testimonials | Are testimonials listed on the landing page? |
| Business Credibility Logos | Are business credibility logos listed on the landing page? |
Targeting Review |
|
| Search vs Display | Are there separate Search vs. Display campaigns? |
| Device Targeting | Are the ads targeting mobile traffic with a mobile landing page? |
| Remarketing | Are remarketing audiences set up in the campaigns? |
Conversion Tracking Review |
|
| Webform Tracking | Is webform conversion tracking setup? |
| Website Call Tracking | Is website call conversion tracking setup? |
| Ad Call Tracking | Is ad call conversion tracking setup? |
| Offline Tracking | Is offline GCLID and/or call import conversion tracking setup? |
How to Get Started
The in-depth Google Ads Audit and Consultation is $500, paid upfront.
To get started, click the button below and complete the secure order form. After you complete the form, we will follow up via email to collect more information and to schedule the consultation call within 2 weeks from when you sign up.