Google Ads Audits for Small Businesses

Main Street ROI provides affordable Google Ads audits for small business owners, marketing managers, and consultants. We’ll conduct an in-depth audit of your Google Ads campaigns to identify areas to improve. Plus, we’ll schedule a Google Ads Consulting session, so you can get all of your questions answered by an expert Google Ads consultant. As a result, you’ll come away with a clear action plan to improve the performance of your advertising campaigns.

4 Reasons to Invest in Google Ads

Why Choose Main Street ROI?


We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.


Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.

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Industry Authority

Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.

Proven Process

We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.

Here’s What’s Included in the Google Ads Audit

Google Ads Success Factor

Question We Answer In Our Audit

Keyword Review

Keyword IntentAre you targeting buying-intent or research-intent keywords?
Missing KeywordsAre you missing any obvious keywords to target?
Duplicate KeywordsAre there any keywords repeated in multiple Ad Groups?
Ad Group OrganizationAre the keywords grouped into Ad Groups of similar phrases?
Keyword Match TypesAre the keywords Broad Match, Phrase, or Exact?
Irrelevant Search TermsAre there any irrelevant phrases in the Search Terms report?
Negative Keyword ListAre there enough negative keywords?

Ad Review

Ad RelevanceAre the ads 100% relevant for all the keywords in the Ad Group?
Compelling OfferDo the ads include a compelling offer?
Call-to-ActionDo the ads include a call to action?
Benefit-Focused CopyIs the ad copy benefit-focused or feature-focused?
A/B Split TestingAre there multiple ads A/B split testing in each Ad Group?

Ad Extension Review

Call ExtensionAre Call extensions set up?
Location ExtensionAre Location extensions set up?
Sitelink ExtensionAre Sitelink extensions set up?
Callout ExtensionAre Callout extensions set up?
Structured Snippet ExtensionAre Structured Snippet extensions set up?

Landing Page Review

Dedicated Ad Landing PageAre there dedicated landing pages for the ads
Congruent CopyIs the landing page 100% relevant for the keywords and ads?
Compelling OfferIs there a compelling offer on the landing page?
Call-To-ActionIs there a strong call to action (above the fold)?
Benefit-Focused CopyAre benefits listed on the landing page?
TestimonialsAre testimonials listed on the landing page?
Business Credibility LogosAre business credibility logos listed on the landing page?

Targeting Review

Search vs DisplayAre there separate Search vs. Display campaigns?
Device TargetingAre the ads targeting mobile traffic with a mobile landing page?
RemarketingAre remarketing audiences set up in the campaigns?

Conversion Tracking Review

Webform TrackingIs webform conversion tracking setup?
Website Call TrackingIs website call conversion tracking setup?
Ad Call TrackingIs ad call conversion tracking setup?
Offline TrackingIs offline GCLID and/or call import conversion tracking setup?

How to Get Started

The in-depth Google Ads Audit and Consultation is $500, paid upfront.

To get started, click the button below and complete the secure order form. After you complete the form, we will follow up via email to collect more information and to schedule the consultation call within 2 weeks from when you sign up.