conversion rate

Which Google AdWords Metrics Should You Be Looking At?

When you log into Google AdWords, it's easy to get overwhelmed.  On almost every page you'll find a new table full of data, along with a graph that charts your different metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into campaigns to make improvements.  However, if you're just [...]

A Shortcut to Improve ALL of Your Marketing Results

On Friday, I explained how SEO, advertising, email marketing and social media marketing can all work together to improve your digital marketing performance.  In short, each of those 4 channels benefits from the others.  For example, as you improve your advertising campaigns, you'll naturally generate more traffic and sales from SEO because more and more prospects [...]

How to Generate More Sales from AdWords (Without Increasing Your Budget)

What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right?  If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]

Is Your Website Giving You ‘Layups’ or ‘Hail Marys’?

Last Friday I held our monthly Main Street Inner Circle "Office Hours" where members can call me directly.  One call stands out in particular because the member called me from her car while sitting in the parking lot waiting to pick up her kids. Now that is what I call making the most of your [...]

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