I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.” To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]
I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer. The steps for your business may not be the same for my business and vice versa. It all depends on your current situation. So the bad news here is [...]
If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]
If you haven't already, then now is the time to create your marketing plan for 2017. This can be a daunting task, even for savvy marketers. That's why in this article I'm going to answer one of the most frequently asked questions about marketing plans, "What makes a great marketing plan?" And to help answer [...]
Each of the last 4 years I've trained for the New York City marathon from July to November. If you're familiar with distance running, then you know that means I've had to deal with my fair share of aches, pains, and even injuries. Whenever I feel like I'm on the brink of an injury, I do what most [...]
Today is the last day of my family beach vacation, which pretty much marks the end of summer for me. Plus, schools are starting up, preseason football is nearly over, and baseball games finally have more at stake. Yup, summer is over, and that means it's time to get back to work! :) Before summer speeds by [...]
Success with anything is a process; It doesn’t happen overnight. We all know this yet our brains trick us into skipping a few steps whenever we set off to accomplish a new goal. That often leads to frustration because we almost never hit a goal within the timeframe we initially set. I’ll use golf as [...]
When I was growing up I was addicted to games. I loved board games, card games, Nintendo games, puzzles, sports, checkers and chess. You name it, and I'd play it. I'm not saying I was very good at any of these games, but I was (and still am today) up for playing at any time. [...]
This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I'm talking about Super Bowl XLIX. Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]
