marketing plan

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Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? We’re nearly through October [...]

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

Marketing Plan Lessons from the 2016 Presidential Election

If you haven't already, then now is the time to create your marketing plan for 2017. This can be a daunting task, even for savvy marketers.  That's why in this article I'm going to answer one of the most frequently asked questions about marketing plans, "What makes a great marketing plan?" And to help answer [...]

By | December 7th, 2016|Categories: Strategy|Tags: , |

Digital Marketing “Summer Tune-Up” (3 Simple Questions)

Today is the last day of my family beach vacation, which pretty much marks the end of summer for me.  Plus, schools are starting up, preseason football is nearly over, and baseball games finally have more at stake.  Yup, summer is over, and that means it's time to get back to work! :) Before summer speeds by [...]

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

Digital Marketing Options If You Can’t Afford Super Bowl Ads This Sunday

This Sunday is one of the most anticipated events for both sports fans and marketing executives.  Of course I'm talking about Super Bowl XLIX.  Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]

Deflategate, Gas Laws & the Equation to Double Your Revenue

If you follow the NFL or pay attention to any sports-related news, then I'm sure you've heard about the infamous, "Deflategate."  This is the scandal regarding the Patriots using deflated footballs during their games.  The NFL has rules that regulate the inflation pressure of footballs and the Patriots were found using balls that were below the [...]