google analytics

Case Study: How to Identify Where Your Leads Are Coming From

In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.   Background One of our clients recently saw [...]

6 FAQs About Google Analytics That Every Small Business Owner Wants Answered

Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. Google Analytics helps you understand what's working and what isn't, so you can focus your budget on what is actually benefiting your business. [...]

By |August 7th, 2020|Categories: Tracking and Analytics|Tags: |

7 Google Analytics Goals to Use for Your Small Business

Have you ever considered what a visitors experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 16th, 2020|Categories: Tracking and Analytics|Tags: |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By |August 29th, 2019|Categories: Tracking and Analytics|Tags: |

4 Steps to Track Your Offline Marketing in Google Analytics

If you're familiar with Google Analytics, then you know it's a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising.  In other words, any marketing you're doing off of [...]

Google Analytics 101: 5 Steps to Set Up Your Account

What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]