google analytics

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How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

5 Google Analytics FAQs to Explain Website User Behavior

It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]

By | September 14th, 2018|Categories: Tracking and Analytics|Tags: |

Top 4 FAQs About Setting Up Google Analytics

Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]

By | August 9th, 2018|Categories: Tracking and Analytics|Tags: |

4 Key Reasons to Use Google Analytics for Your Small Business

Google Analytics is a tool Google developed to help webmasters understand their website's traffic. This information is highly valuable, and you should not ignore it. One of the key reasons Google created this tool was to help website owners provide its users with what they are searching for online. Not only does this help website [...]

By | August 9th, 2018|Categories: Tracking and Analytics|Tags: |

7 Google Analytics Goals to Use for Your Small Business

Have you ever considered what a visitors experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics [...]

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide (and our [...]

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By | March 1st, 2018|Categories: Tracking and Analytics|Tags: |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

3 Key Google Analytics Reports to Guide your Marketing Strategy

Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]

By | September 1st, 2017|Categories: Tracking and Analytics|Tags: , |