search engine optimization

/Tag:search engine optimization

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

The 3 Stages of SEO & Where You Need to Focus At Each Stage

If you've researched SEO at all, then you know it's complicated, there are a lot of moving parts, and things change very rapidly.  Ultimately, all of that leads to frustration because it's nearly impossible to know where to focus your energy to improve your SEO results. Should you be blogging?  Do you need to edit your webpages?  Do you need [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings But [...]

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

Top 6 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong…   One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

Do You Still Believe In Any Of These SEO Myths?

The Internet is littered with misinformation and terrible terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]