Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]
One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all [...]
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam packed with kids, parents, [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]
To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]
This is a guest post from Shanna Mallon, a contributing writer for Straight North. Whether your industry is retail clothing or parts manufacturing, when you want to increase website traffic, there's no question you have to think about Search Engine Optimization (SEO). Why? The fact is, search engines provide incredible traffic potential for businesses. Think about [...]
They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]
Internal linking may not be the most glamorous part of SEO, but the value of internal linking is definitely something small business owners should be excited about. Building internal links is a key part of building strong SEO and understanding why will help you see that it needs special attention. Internal Linking: What Is [...]
