Learn how to monitor and measure the effectiveness of your SEO campaigns. In this video, Kyle covers:

➤ Choosing the right keywords to track
➤ Using website traffic trends to assess progress
➤ Prioritizing ranking improvements over initial traffic gains

Watch to discover how to effectively measure your SEO results!

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Video Transcription

0:05
How can you Monitor and measure the
0:06
effectiveness of your SEO results and
0:09
campaigns
0:10
um you know we use tools like agency
0:14
analytics rank Ranger um they’ve used
0:16
tools like Sim rush or ATS in the past
0:19
there’s a lot of different tracking
0:21
tools out there the first thing you want
0:23
to do is make sure that you you have
0:25
done your proper keyword research to
0:27
know which keywords you’re actually
0:30
targeting um and I know that a lot of a
0:34
lot of these rank tracking
0:35
tools it’s it’s easy to want to just add
0:39
every single keyword you know that you
0:41
can possibly think of and have it track
0:43
everything I like to be a little more
0:45
intentional about the keywords I’m
0:46
tracking so if I’ve got a website I’m
0:50
probably gonna limit it to about five
0:53
Max five keywords per page and I’m going
0:55
to look at at keywords on a per page
0:58
basis so after determined which which uh
1:02
pages on the site I’m going to be
1:04
targeting in my SEO campaign I’m going
1:05
to do keyword research on each of those
1:08
and find the five top keywords for each
1:11
page that I want to make sure I’m
1:14
targeting and and of those five I’m I’m
1:17
generally GNA choose one of them as my
1:19
my top
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Focus um I I do it this way just because
1:25
when I’m I don’t want to get overwhelmed
1:26
with information down the road when I’m
1:28
looking at tracking and I know that
1:31
sometimes actually there’s a lot of
1:32
times where if you’re tracking multiple
1:35
uh keywords that are really really
1:36
similar Google ends up looking at them
1:38
as the same keyword anyway so I’m not
1:41
going to be as concerned about tracking
1:43
like the singular version of Something
1:45
in the plural version of something I’m
1:46
gonna choose one that has the higher
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search volume and track that one uh the
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reason why I actually set aside you know
1:54
the the top keyword per page because I
1:57
always want to make sure that each page
1:59
is focused has a singular Focus um and a
2:03
lot of the tracking tools will actually
2:05
give you the ability to Star different
2:08
keywords so I’ll go back and I’ll star
2:10
the single top keyword for each page
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that way when I’m looking at my results
2:15
in a glance I can say okay these are the
2:17
you know five keywords that represent
2:19
the five pages I’m targeting and these
2:21
are actually all trending in the right
2:23
direction that gives me a high level um
2:26
you know at a glance view of how things
2:28
are doing but but how to actually look
2:31
at this from you know is the campaign a
2:35
success or not um you know I generally
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look at success in three different
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metrics so first metric is rankings um I
2:44
I do not tend to look at rankings in
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isolation which means that like if I
2:51
make a change on a website I’m not
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goingon to look at the rankings tomorrow
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the next day the next day the next day
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the next day and and you know wait on
3:00
pins and needles to see what Google does
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I’m going to make make my changes and
3:04
I’m gonna check back next month and I’m
3:06
gonna see what happens um I do know with
3:10
the rank most all rank tracking tools
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and with Google Google’s constantly
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fluctuating in their in the way they’re
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presenting their search results so I’m
3:20
not going to even look at one month of
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data to determine whether or not
3:25
something’s going up and down I’m going
3:27
to actually use Trend data so if I make
3:30
a change in in January that I think is
3:33
good and it goes down in
3:35
February when you know the rank tracking
3:38
goes through then I’m not necessarily
3:41
going to be alarmed because I know that
3:44
you know a lot of these tools can hit
3:46
Google at the wrong time and it’ll paint
3:48
a bad picture and I don’t want to look
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at things in isolation so I will a lot
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of times I’ll pay attention to that
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because that’s still important but I’m
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going to a lot of times wait a little
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bit longer to see does that Trend stay
4:00
down or does it jump right back up to
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where I wanted it to be um obviously if
4:05
it goes down even further or if it stays
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there then that’s concern I need to go
4:08
look at things revert my changes um you
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know look at some other
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metrics but I’ve I’ve definitely seen a
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lot of times where we’ve jumped the gun
4:19
and looked at results in isolation and
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undid good
4:23
changes um because I’ve just seen too
4:26
many times where you’ll make a change
4:27
it’ll do dip down or even no changes
4:30
made it’ll dip down and then it’ll jump
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right back up the next month so um I
4:35
tend to look at data in two to three
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month Trends uh just to see how things
4:41
are are sticking and uh once I see
4:45
keywords moving in the right direction
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then I look for changes in organic
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traffic um and obviously if if I’m
4:51
looking at a per page basis then I may
4:53
be looking a traffic on a per page basis
4:55
as well um generally speaking your page
4:58
traffic is not going to go up unless
5:00
your rankings go up and unless you get
5:03
ranked for keywords that you’re not
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targeting um that does happen but I
5:08
usually want to see efforts from results
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from my own efforts so that case I want
5:14
to see ranking improvements first then
5:17
traffic improvements um same kind of
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thing um I do like like to look at Trend
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data so looking at a couple months at a
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time um just to make sure you know
5:28
nothing weird is going on
5:30
and then once traffic is going up then
5:32
we tend to look at any conversion events
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that may may happen on those pages that
5:36
are being measured um you know a lot of
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times you’re not going to see
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conversions increase until traffic is
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increased unless you’ve made like
5:44
on-site conversion U optimization
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changes so rankings first traffic second
5:51
and then conversions third and you know
5:55
I I generally am not going to be looking
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at traffic while I’m still in the
5:59
ranking and Improvement phase you know
6:00
if we’ve got a site that’s ranking on
6:02
page four of Google and you know we’ve
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made changes and we’ve got it up to page
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three make more changes up to page two
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at no point am I looking at traffic and
6:12
expecting it to be any different because
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the rankings are not showing that it
6:16
should be any different so that’s just
6:19
something I want call out because I know
6:21
I see a lot of businesses they they
6:24
forget about the ranking changes and
6:25
they want to see the traffic changes um
6:28
I’m like well you know if you started
6:30
with at a very low place in your SEO
6:33
efforts then it does take time to to go
6:36
through the first success channels which
6:39
is ranking improvements before you see
6:41
any success in the traffic