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Top 4 Reasons to Use WordPress When You Redesign Your Website

For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]

By | May 15th, 2018|Categories: Mobile, SEO, Strategy|

How to Use Call Analytics to Increase Your ROI

Since August, we've been partnering with leaders in the digital marketing world to offer free webinars to our audiences as part of our Master Your Marketing series. In this series, marketing professionals are bringing insider tricks, stories and case studies designed to help you master different aspects of digital marketing and advertising. Our third webinar in [...]

By | November 2nd, 2017|Categories: Conversion Rate Optimization, Mobile|

Why Mobile SEO is Now More Important Than Ever

It's no secret that mobile search is more popular than desktop. Following Google's May 2015 announcement that that was indeed true in 10 countries including the US and Japan, businesses everywhere started putting more effort into making sure their websites and digital marketing campaigns were mobile-friendly. Now, it's going to be even more important to make sure [...]

By | November 3rd, 2016|Categories: Mobile, Search Engine Optimization, SEO|Tags: , |

How Do You Track Local SEO Campaign Performance?

When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics.  It's free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]

4 Digital Marketing Channels Every Small Business Should Use

Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]

Shortcut to Ensure You’re Focused On the Right Digital Marketing Tactics For Your Business

Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]

Google’s Mobile Algorithm Update: What It Means for Local SEO

On April 21, 2015 Google is rolling out a big change to their search engine algorithm.  More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]

Digital Marketing Options If You Can’t Afford Super Bowl Ads This Sunday

This Sunday is one of the most anticipated events for both sports fans and marketing executives.  Of course I'm talking about Super Bowl XLIX.  Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]

Marketing Lessons from My NYC Marathon Training

Yesterday I ran my third NYC marathon and this year was by far the best both in my time and my enjoyment of the race.  I guess 3rd time's a charm. :) If you had talked to me back in 2008 (when I first started to run around the 1.5 mile reservoir), then I would have [...]