How to Measure ALL of Your Marketing Campaigns

Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance.  Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]

How Do You Measure Digital Marketing Success?

In my experience there are 2 main reasons why businesses can fail to generate return on investment from a digital marketing campaign.  First is lack of planning.  Too often a business will launch an AdWords, Bing, or even Facebook ad campaign simply because they received a free $50 coupon.  Or, they’ll launch a social media campaign because [...]

How to Automate Your Follow-Up & Fulfillment

It may come as a surprise to hear that I generally avoid new gadgets and software. I find new technology is a blessing and a curse. Mostly a curse though.  I'm not a tech geek despite the fact that I live and breath online marketing.  It's even harder to believe once you learn that I [...]

7 Simple Steps to Internet Marketing Success

If you want to improve your marketing results, but you don't know what steps to take, you're in luck -- because in this article, I'm going to outline the 7 simple steps to succeed with internet marketing. Of course, I could have added many more steps and sub-steps to over-complicate this formula, but a very [...]

How Many Sales Are Slipping Through The Cracks?

If you're not consistently following up with prospects, you're letting an enormous amount of sales slip through the cracks in your marketing. You might already suspect this is the case... and yet, most businesses don't follow up. If you're not following up, I suspect it's either because you don't realize how important follow-up is, or [...]

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