digital marketing plan

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3 Marathon Takeaways to Help You Create Your Marketing Plan

Yesterday, November 4, was the 2018 New York City marathon. Although I didn't run in this year's race (I'm currently training to run the Philly marathon in a couple weeks), I ran the NYC marathon back in 2015.     I went through my old notes from the time, and I had 3 major takeaways [...]

By | November 5th, 2018|Categories: Strategy|Tags: |

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? We’re nearly through October [...]

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

The 4-Part Framework for Digital Marketing Success

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail.  It's really that simple. That leads us to the first key concept here...   Digital Marketing Is A Lot Like Assembling A [...]

How to Create a 2019 Digital Marketing Plan That Works

If you're not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article.   These steps are designed to ensure you have all of your bases covered in your plan. We don't have any time to waste before the New Year so let's dive right [...]

By | December 9th, 2016|Categories: Strategy|Tags: |

Simple 3-Step Marketing Plan Process for 2017

Now that we're in December it's time to get serious about finalizing your marketing plan for 2017.  With the holidays only a couple weeks away, it's easy to keep pushing this to the bottom of your to do list. But, if you don't get it done now it's likely to get pushed off until after the [...]

By | November 29th, 2016|Categories: Strategy|Tags: |

Shortcut to Ensure You’re Focused On the Right Digital Marketing Tactics For Your Business

Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]

How To Find Your #1 Business Driver

Imagine there was just one number you needed to monitor to gauge the success of your marketing.  That would make marketing a whole lot easier wouldn't it? We're in the age of "big data" where you can track just about any metric you can think of, but I would argue that is hurting more than [...]

By | December 13th, 2015|Categories: Strategy|Tags: |