Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]
We're already a couple of weeks into the New Year, so it's time to buckle down and create your marketing plan for 2023 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common [...]
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail. It's really that simple. That leads us to the first key concept here... Digital Marketing Is A Lot Like Assembling A Puzzle [...]
This Sunday is the 2022 New York City marathon. Although I’m not running in this year’s race, I ran the NYC marathon back in 2015. I went through my old notes from the time, and I had 3 major takeaways from my training and race experience. There are a lot of similarities between training for [...]
Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.” To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]
If you're not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article. These steps are designed to ensure you have all of your bases covered in your plan. We don't have any time to waste before the New Year so let's dive right [...]
Now that we're in December it's time to get serious about finalizing your marketing plan for 2017. With the holidays only a couple weeks away, it's easy to keep pushing this to the bottom of your to do list. But, if you don't get it done now it's likely to get pushed off until after the [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
