facebook advertising

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]

Creating Facebook Ads That Work: 4 Tips to Use Now

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

3 Things to Do Before Getting Started with Facebook Ads

If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads.   1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have [...]

The 4 Ingredients of a Successful Facebook Ad Campaign

All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I'll get to the answer in a minute, but first there are a couple key concepts to address so [...]

Digital Marketing Options If You Can’t Afford Super Bowl Ads This Sunday

This Sunday is one of the most anticipated events for both sports fans and marketing executives.  Of course I'm talking about Super Bowl XLIX.  Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]

Case Study: Do Facebook ads actually work?

Tonight, I was getting caught up on my podcasts... I just listened to the NPR Planet Money episode from a couple weeks ago, about Facebook's IPO. The episode cast doubt on Facebook's lofty $100 billion pre-IPO valuation (I share the skepticism). That inflated valuation was based on 2 assumptions, among others: Assumption #1: To have [...]

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