There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]
Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone makes good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: In-store [...]
If you're a local business trying to market your products and services online, you need to know about local SEO. Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
You're on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on [...]
