If you run a local business, local SEO is probably the single best marketing investment you can make right now. That might sound like a bold claim, especially with AI changing how people search. So let me explain why. Why Local SEO Is Worth the Investment With tools like ChatGPT and Google's AI Overviews reshaping [...]
There's a common belief that press releases are dead for SEO. That belief traces back to 2013, when Google announced they would treat links in press releases as paid links. Most businesses took that as the end of the story. But they missed the real value of press releases for local SEO. In this case [...]
You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice cream shops in the area. You choose a local ice [...]
There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that we're going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]
Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it. Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that, right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
