Learn how to optimize your Facebook ad campaigns with the ad scheduling feature.
To avoid wasted ad spend, it’s important to make sure your ads are only running during days and times that make sense.
You’ll want to have enough data before making ad schedule decisions, but this process is important when trying to trim ineffective times and maximize your return on investment (ROI).
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Video Transcription
0:04
In terms of using Facebook’s ad
0:07
scheduling feature to optimize your
0:10
campaigns um it’s always good to check
0:12
and see what the volume of clicks is
0:16
that you’re getting um at different
0:19
times and different days of the week so
0:21
for instance if you have your campaign
0:24
running
0:25
247 but you have people that are
0:28
clicking on your ad on accident at 2:30
0:32
in the morning and they’re not you know
0:34
they’re not following through and doing
0:36
anything on the landing page once they
0:37
reach the landing page they’re it’s just
0:39
a high bounce rate they’re not they they
0:41
weren’t even really interested and they
0:43
clicked on it by accident you know
0:45
that’s another example of having ads
0:47
running really late into the night and
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into the early morning that could
0:52
definitely produce some wasted ad spin
0:54
um not always because this can vary
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depending on who your target audience is
0:59
and what their schedules look like but
1:01
my rule of thumb is to run the ads 247
1:05
initially and then when you go back and
1:08
you start analyzing the data you want to
1:10
take a look at what the cost is at
1:13
certain times um you want to correlate
1:16
that with whether or not you’re even
1:18
getting conversions during those time so
1:21
if you have a lot of AD spend being
1:24
wasted During certain segments of time
1:27
uh but that’s not actually producing
1:29
results for you
1:30
then at that point you would need to go
1:32
back and refine your ad schedule and
1:34
start to narrow it down so that you’re
1:36
only showing ads when it’s proven to
1:40
perform best so you want to look at how
1:43
many conversions you’re
1:45
getting um if there’s like a huge number
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of clicks During certain times but
1:51
you’re not getting conversions during
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those times then that would be an
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opportunity to just trim the fat and
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make sure that your ads are showing only
1:58
when they’re producing version so um I I
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would say you don’t want to um you don’t
2:05
want to do this too quickly because you
2:07
want to have enough data for it to be
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statistically significant so um what I
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mean by that is you just have to have
2:15
enough uh volume of data before you can
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go in and say okay well that’s just not
2:20
going to perform for us we’re going to
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you know limit our ads and only show it
2:25
between 6:00 am and midnight for example
2:29
um but I would say maybe a month to two
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months and that really just also depends
2:35
on your budget because if you have a
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larger budget then you’re G to see where
2:39
you need to trim the fat a lot quicker
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um if you have a smaller budget or a
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limited budget let’s say you only have
2:46
like $500 a month then it might take you
2:48
a little bit more time to get enough
2:50
data to be able to optimize
