In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on... But what about your website? Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]
Your conversion rate is hands-down the most important metric in digital marketing. Everything you do in online marketing is designed to convert visitors to your website into paying customers for your business. And conversion rates don't just include sales -- people who make appointments, fill out contact forms, call you, and request free quotes also count [...]
What does your conversion funnel look like? Whenever I ask this question, I usually get two different responses. The first is, "I don't have an conversion funnel." And the second response is, "I'm not sure what it looks like, I haven't thought about it in a long time." Here's the thing, every business has a conversion [...]
If you're looking for ideas to generate more leads from your website, then you've come to the right place. In this article, I'll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it's important [...]
I'm not a writer by any stretch of the imagination. In fact, one of the main reasons I studied engineering in college was because there were no writing assignments. And on the rare occasion I did have to write a paper for school I would always double space with Courier New font. :) Yet, last year [...]
Every business has unconverted, or lost leads. These might be prospects you met in person, over the phone, or maybe they completed a contact form on your website. Regardless, they expressed interest in your product or service and did not become customers. Now what? I've found that for many businesses the answer is unfortunately, nothing. [...]
