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Pay Per Click Advertising

Google Ads Update: More Keywords in the Search Terms Report

Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]

By |September 14th, 2021|Categories: Google Ads, Pay Per Click Advertising|

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly but are often easy to [...]

A Guide to the Google Ads Universe

When you think of Google Ads, then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Ad" text [...]

What You Need to Know About Google Quality Score

Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By |August 16th, 2021|Categories: Pay Per Click Advertising|Tags: |

7 Steps to Set Up a Google Ads Campaign

Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.6 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google Ads, [...]

Are Google Search Ads a Good Option for Your Business? 4 Questions to Find Out

Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job at spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different sized budgets. The whole Google Ads platform is designed with [...]

By |July 11th, 2021|Categories: Pay Per Click Advertising|

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google Ads campaigns are set up correctly, it's possible to see [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

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