Pay Per Click Advertising

/Pay Per Click Advertising

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

[Google Ads Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

Getting Started with Google Ads: How to Determine Your Test Budget

If you're considering launching a Google Ads campaign, then you may be asking yourself, "How much do I need to invest to test this out?  Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without [...]

By |December 4th, 2019|Categories: Pay Per Click Advertising|

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly, but are often easy to [...]

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early-onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all too [...]

15 Stats That Prove Google Ads Are A Great Investment For Your Business

Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners.   First things first, if you're considering search engine advertising, then you need to answer this FAQ...   Are My Customers [...]

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

7 Steps to Set Up a Google Ads Campaign

Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 3.5 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google Ads, the [...]