Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
If you search for information on Google Ads online, you'll likely see many conflicting opinions. Some people will encourage everyone to use it because it has a great ROI, while others will say it's a waste of money. There will be articles about how people don't click on Google Ads, and then articles about how [...]
This past month has been a busy one in the digital marketing world. Summer is in full swing and Google has been making some big changes to their suite of products and of course, their search engine. From an AdWords rebranding to Twitter cracking down on fake accounts, read on below for the rundown of [...]
About a month ago, we started working with a client to improve their Google Ads campaigns. More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!" Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using [...]
Have you ever wished you could figure out what your competitors are doing with their AdWords campaigns? If you could just know what keywords they were using, what all their ads looked like, and which ones worked best, you'd have a fighting chance at beating them, right? Well, we're about to divulge a way for [...]
Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much should I [...]
If you're like most people, you struggle to come up with AdWords headlines. It's only 30 characters, but it's the hardest 30 characters you'll ever write. You know what you put in the headline matters, which is why it can be like pulling teeth to come up with an effective headline. The good news is [...]
The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]
