How to Grow Your Facebook Audience by Boosting Posts
Watch our latest video and learn how to start promoting your new Facebook page! Learn how to create your first ad and boost posts to your local area.
How to Pay Less for Clicks in Google Ads
Watch our latest video and learn how to pay less for clicks in Google Ads. The trick is to improve your ad rank by virtue of improving your keyword quality scores, and it's easier than you think!
[Google Ads Case Study] How to Boost Conversions by 41% While Cutting Costs 33%
When I was reviewing one of our client's accounts in Google Ads, I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the [...]
Google Ads Search vs Display Network: What’s The Difference?
To be blunt, it's easy to waste a large percentage of your advertising budget with Google Ads. Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, [...]
SEO vs Google Ads: Which Should You Choose? | Pros and Cons
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
What You Need to Know About Google Quality Score
Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors. This score is also used to determine your cost per click (CPC) and ad [...]
How to Set Up Website Phone Call Tracking in Google Ads Using Google Tag Manager
Watch our latest video and learn how to set up website phone call tracking in Google Ads using Google Tag Manager.
3 Tips to Optimize Your Google Ads Search Campaigns in 60 Seconds
Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
Why Many Businesses LOSE Money With Google Ads
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
How to Make Sure Your Google Ads Location Targeting is Set Up Correctly
Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!