Pay Per Click Advertising

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24 Key Stats About Digital Marketing You Need to Know

Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]

6 Reasons Why Google AdWords Is a Smart Investment

I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google.  You can check using [...]

How to Spy on Your Competitor’s AdWords Campaigns

Have you ever wished you could figure out what your competitors are doing with their AdWords campaigns? If you could just know what keywords they were using, what all their ads looked like, and which ones worked best, you'd have a fighting chance at beating them, right? Well, we're about to divulge a way for [...]

By | July 6th, 2018|Categories: Pay Per Click Advertising|Tags: , |

Google AdWords: How Much Should You Spend?

Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much should I [...]

6 Powerful AdWords Headline Templates

If you're like most people, you struggle to come up with AdWords headlines. It's only 30 characters, but it's the hardest 30 characters you'll ever write. You know what you put in the headline matters, which is why it can be like pulling teeth to come up with an effective headline. The good news is [...]

By | May 24th, 2018|Categories: Pay Per Click Advertising|

May 2018 Digital Marketing News Roundup

The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]

7 Steps to Set Up a Campaign in Google AdWords

Google AdWords is one of the best advertising options online. Google has over 1.17 billion users, and that's why AdWords is a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google AdWords, the average business owner ends up with $2 in revenue?  [...]

4 Tips for Creating Facebook Ads that Work

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

5 Facebook Advertising Mistakes to Avoid

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they don't follow the adage, "If you build it, they [...]

By | March 15th, 2018|Categories: Pay Per Click Advertising|Tags: |

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]