Are you curious about the differences between the Google Ads search network vs display network? You've come to the right place... To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct [...]
As we begin to wrap up the year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for next year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions [...]
Looking for a beginner's guide to getting started with Google Ads? Look no further... Follow this step-by-step guide... Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.6 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in [...]
Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]
Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using [...]
When I was reviewing one of our client's accounts in Google Ads (formerly known as AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article. When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it. Not Everything Is As [...]
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]
