Pay Per Click Advertising

Law Firm Marketing Best Practices, According to Legal Marketing Experts

Running a successful legal practice while simultaneously managing effective marketing strategies can be a challenge... How do you scale? Can you cut costs without losing business? Which processes can be made more efficient? Luckily for you, we've gathered some insider info from marketing agencies who specialize in serving law firms to provide their thoughts on [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.  Like most runners, I ignored it.  I just kept right on running like there was nothing to worry about.  That is of course until that fateful day when my Achilles was too sore to walk normally without pain.  When you can't walk, then [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

Save Money by Assessing Display Campaign Placement Performance in Google Ads

Learn to save some money on your Google Ads display campaigns by using these three simple tips to assess and optimize placement performance. This is part of regular account management and should be looked at frequently to ensure your display ads are not serving in places which are not likely to produce leads or sales [...]

By |August 24th, 2023|Categories: Google Ads, Pay Per Click Advertising|

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly but are often easy to [...]

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure?  It's hard to believe, but it's true.  If this one data point is superior to your competitors then you will dominate your market. Can you guess which one?  Is [...]

How to Run Google Ads in Your Local Community

If you're running Google Ads to get foot traffic to your business, then there are a few different ways to optimize for the best performance. Using location targeting, location extensions, and dynamic location insertion are all great tools to improve local targeting and help people find your local business. When selecting your location targeting, think [...]

Top Google Ads Mistakes: Display Network for Search Campaigns

Opting Google Ads search campaigns into the Google Display Network is generally never recommended, despite appearing in the "Recommendations" tab frequently. This can be configured in the campaign settings menu. If you would still like to test serving search ads on the Google Display Network, then you can review performance by adding the "Network (with [...]

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