I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
Recently, I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day when my Achilles was too sore to walk normally without pain. When you can't walk, then [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account. Google Ads mistakes can be costly but are often easy to [...]
Have you ever been contacted by a Google account strategist and told to make certain changes to your Google Ads account? Have you noticed a drop in performance after applying their recommendations? In this video, Riley breaks down why suggestions like auto-applied recommendations, broad match keywords, and Performance Max campaigns may not be right for [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure? It's hard to believe, but it's true. If this one data point is superior to your competitors then you will dominate your market. Can you guess which one? Is [...]
Learn how to select the right keywords for your search campaigns in Google Ads. It's important to choose the right keywords to ensure your ads reach the most relevant audience. Watch a step-by-step demo on using Google Ads' Keyword Planner, how to select the most relevant keywords to target, and some tips for optimizing your [...]
This is one of the most common questions small business owners ask us when we discuss advertising on Google. Here are some other variations you may have even asked yourself: “How do I know it’ll be worth it? “What assurance can you give me that my investment won’t be wasted?” “How soon can I expect [...]
Riley from Main Street ROI shares tips on evaluating the effectiveness of your Google Ads. He briefly covers… ‣ Conversion Tracking: Make sure conversion tracking is set up correctly to know if your Google Ads are effective. ‣ Conversion Goals: Distinguish between primary and secondary conversion goals, optimizing for those that impact your business's bottom [...]
