Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away. When you over-do it with [...]
Tired of settling for pages 3, 4, 5, or higher in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]
If you're like most business owners I talk to, then you're not fluent in the HTML coding language, and you're not exactly sure where meta tags like the title tag and meta description are located on your webpages. That's why SEO can often feel like trying to cook dinner using directions written in a foreign [...]
I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout. This particular workout was quite easy for her before she was pregnant with Emmett. What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust in your site. [...]
If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam packed with kids, parents, [...]
If you've researched SEO at all, then you know it's complicated, there are a lot of moving parts, and things change very rapidly. Ultimately, all of that leads to frustration because it's nearly impossible to know where to focus your energy to improve your SEO results. Should you be blogging? Do you need to edit your webpages? Do you need [...]
Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone gives a good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: [...]
