If you're like most business owners I talk to, then you're not fluent in the HTML coding language, and you're not exactly sure where meta tags like the title tag and meta description are located on your webpage. That's why SEO can often feel like trying to cook dinner using directions written in a foreign [...]
If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]
One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam packed with kids, parents, [...]
If you've researched SEO at all, then you know it's complicated, there are a lot of moving parts, and things change very rapidly. Ultimately, all of that leads to frustration because it's nearly impossible to know where to focus your energy to improve your SEO results. Should you be blogging? Do you need to edit your webpages? Do you need [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone gives a good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: [...]
SEO is like a slow burning fire. Once you get it started, you need to add more wood to it to keep it going. Think of your website as the fire, and SEO tasks as the wood. Each piece of wood you add, the longer it will burn (work for you). Below, I'm providing you [...]
Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I'll go over some essential optimization techniques [...]
