Conversion Rate Optimization

/Conversion Rate Optimization

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

3 Steps to Improve Your Website Conversion Rates

If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option, is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales.  Intuitively, this makes sense and is [...]

4 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

3 Steps to Improve Your Digital Marketing Return On Investment (ROI)

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business and vice versa.  It all depends on your current situation. So the bad news here is [...]

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

How to Use Call Analytics to Increase Your ROI

Since August, we've been partnering with leaders in the digital marketing world to offer free webinars to our audiences as part of our Master Your Marketing series. In this series, marketing professionals are bringing insider tricks, stories and case studies designed to help you master different aspects of digital marketing and advertising. Our third webinar in [...]

By | November 2nd, 2017|Categories: Conversion Rate Optimization, Mobile|

AdWords Update: Dynamic Search Ads as Groups in Standard Campaigns

Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]

User Experience Design: How it Can Help to Increase Traffic & Conversions on Your Website

The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post I'll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and [...]