Conversion Rate Optimization

Congruence = Secret to Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

3 Steps to Improve Your Website Conversion Rates

If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales.  Intuitively, this makes sense and is [...]

Copywriting Checklist: 7 Simple Steps to Dominate Your Niche

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]

Digital Marketing Return On Investment: 3 Steps to Improve It

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business and vice versa.  It all depends on your current situation. So the bad news here is [...]

What is a Good Bounce Rate? How to Improve Engagement Rate

What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or [...]

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

5 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

Marketing 101: Why Conversion is Key to Your Success

Your conversion rate is hands-down the most important metric in digital marketing. Everything you do in online marketing is designed to convert visitors to your website into paying customers for your business.  And conversion rates don't just include sales -- people who make appointments, fill out contact forms, call you, and request free quotes also count [...]

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