marketing strategy

/Tag: marketing strategy

Marketing Lessons from My NYC Marathon Training

Yesterday I ran my third NYC marathon and this year was by far the best both in my time and my enjoyment of the race.  I guess 3rd time's a charm. :) If you had talked to me back in 2008 (when I first started to run around the 1.5 mile reservoir), then I would have [...]

Top 3 Causes of Marketing Failure

If you're in business for yourself, then you know how critical marketing is to the survival and long-term health of your business. You MUST have a steady flow of customers coming into your business, or else you’ll struggle to keep the lights on. Unfortunately, a lot of businesses struggle with marketing. And today, I'm going [...]

What Else Can You Offer Your Customers?

In last week's post, I talked about the pros and cons of discounting. This week, let's focus on the other end of the spectrum.... Many businesses leave money on the table by not charging enough for their products or services.  But I'm not necessarily suggesting that you go out and raise all of your prices [...]

How to Create a Powerful Unique Selling Proposition (USP) In 5 Easy Steps

If you want to get more response from your marketing and advertising, then you need a Unique Selling Proposition (USP). Your USP answers the #1 most important question in marketing, which I learned from marketing consultant Dan Kennedy: "Why should I, your prospect, choose to do business with you versus any and every other option?" [...]