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About Phil Frost

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So far Phil Frost has created 458 blog entries.

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]

By |May 6th, 2022|Categories: Pay Per Click Advertising|Tags: |

The Key to Success with Facebook Ads: Audience Temperature

Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It's easy to ignore because there are no options to select the audience temperature as you're building your campaign.  It's not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure?  It's hard to believe, but it's true.  If this one data point is superior to your competitors then you will dominate your market. Can you guess which one?  Is [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of [...]

How Buying a Puppy Is a Lot Like Launching Google Ads

For about a year, my kids relentlessly asked for a dog, and my wife and I finally agreed to go look and get more information. Our plan was to see what kinds of dogs were available and how much they cost so that we'd be ready to buy one after we move into a bigger [...]

By |April 4th, 2022|Categories: Pay Per Click Advertising|

Getting Started with Google Ads: How to Determine Your Test Budget

If you're considering launching a Google Ads campaign, you may be asking yourself, "How much do I need to invest to test this out?  Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without further [...]

By |March 31st, 2022|Categories: Pay Per Click Advertising|

2 Email Marketing Case Studies That Prove No List Is Too Small Or Too Cold

Most people have heard that email marketing can be a very effective tactic to drive leads and sales.  However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers.  By engaged, I mean they are already actively opening and clicking on [...]

By |March 27th, 2022|Categories: Email Marketing|Tags: , |

Is Email Marketing Really Worth the Hassle?

My daughter, Violet, is obsessed with gymnastics. She takes 2 classes every week, exclusively plays on the monkey bars and rings during school recess, and rearranges our living room each day to practice handstands, backbends, and other moves that would leave me bedridden if I foolishly attempted them myself. But here's the thing... she's not [...]

By |March 24th, 2022|Categories: Email Marketing|
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