When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]
If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played [...]
As we fast approach Thanksgiving I want to take a minute to reflect on what I'm most thankful for this year. If you haven't already, then I urge you to do the same. Aside from the obvious family and friends, what, or who, are you most thankful for this year? I have two answers to that question, [...]
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using Search Engines [...]
If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam packed with kids, parents, [...]
Yesterday, November 4, was the 2018 New York City marathon. Although I didn't run in this year's race (I'm currently training to run the Philly marathon in a couple weeks), I ran the NYC marathon back in 2015. I went through my old notes from the time, and I had 3 major takeaways [...]
With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already. If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]
