If you don't have the time or inclination to dig into your marketing data and reports, then you're going to love this... I'm going to show you how to use just one report (I call it your "digital marketing dashboard") to get a bird's eye view of the performance across all your marketing channels. That's [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean [...]
When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]
Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]
To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on... But what about your website? Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business. So as you go through the [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]
