Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true! If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]
For about a year, my kids have relentlessly asked for a dog, and recently my wife and I agreed to go look and get more information. Our plan was to see what kinds of dogs were available and how much they cost so that we'd be ready to buy one after we move into a [...]
I'm sure you've heard Peter Drucker's famous quote: If you can't measure it, you can't improve it. Of course, Peter wasn't talking about Google Ads, but he might as well have been. When it comes to success using Google Ads, measuring campaign performance is absolutely critical. If you aren't measuring conversions like quote requests, online [...]
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail. It's really that simple. That leads us to the first key concept here... Digital Marketing Is A Lot Like Assembling A [...]
Remember when Microsoft completely overhauled the user interface of MS Word and Excel to use the "ribbon" layout? I'll never forget it because I was at the point in my career where I could use those programs with my eyes closed... But then it all came crashing down with the "new and improved" ribbon update. [...]
You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing. No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales. By going through the steps in this guide, you’ll be [...]
If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales. Intuitively, this makes sense and is [...]
Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
The Internet is littered with misinformation and terrible, terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]
