About Phil Frost

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So far Phil Frost has created 476 blog entries.

What is Search Impression Share in Google Ads?

How much attention are your search ads getting? The search impression share metric in Google Ads shows just how often your ads are appearing. There are also search impression share metrics designed to show how often your ads appeared at the top of the page or at the absolute top of the page.

How to Use Google Search Console for Keyword Research

Find out how to rank higher in Google while increasing your leads and sales with a secret free tool you can set up today. In this video, we explain how to get the most out of Google’s Search Console for keyword research.

By |May 25th, 2023|Categories: Search Engine Optimization, SEO|

Is Brand Bidding in Google Ads Right for You?

Is bidding on your own business name in Google Ads the right move? Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads. If someone is searching for your business by name, then they are already aware of your business and likely an existing customer. Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?

By |May 24th, 2023|Categories: Google Ads|

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: "Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization, and a whole lot of [...]

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]

By |May 1st, 2023|Categories: Search Engine Optimization, SEO|Tags: |

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

Fence Contractors – How to Double Down on Leads by Utilizing Proven Keywords

In this video, we break down this incredibly under-utilized tactic that fence contractors can use to drastically increase the number of phone calls and form submissions from Google Ads.

By |April 19th, 2023|Categories: Google Ads|
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