Recently, I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day when my Achilles was too sore to walk normally without pain. When you can't walk, then [...]
When I was reviewing one of our client's accounts in Google Ads (formerly known as AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was [...]
Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]
I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website. I mean, what was the point? Who was going to visit a company's website? Granted, [...]
To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on... But what about your website? Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]
I have an embarrassing confession. When I first starting advertising in Facebook Ads, I made a huge mistake. You see, I got started in 2006 advertising in Google AdWords and Yahoo and over time I'll admit I became a bit cocky. Then Facebook Ads launched in 2007 and I foolishly applied the same methodologies that [...]
If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming; There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]
