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So far Phil Frost has created 430 blog entries.

[AdWords Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

By | 2018-02-15T20:59:46+00:00 February 15th, 2018|Categories: Pay Per Click Advertising|Tags: , , |

The 16 Minute SEO Audit: How to Identify & Fix Problems Preventing Your Website From Ranking in Google

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

By | 2018-02-01T20:42:34+00:00 February 1st, 2018|Categories: Search Engine Optimization, SEO|Tags: , , |

[SEO Case Study] How Splintering Can Increase Traffic 40X

In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website.  If you are familiar, then this is a reminder to see [...]

By | 2018-01-19T19:43:26+00:00 January 19th, 2018|Categories: Search Engine Optimization, SEO|Tags: , , |

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

By | 2017-12-26T07:51:05+00:00 December 26th, 2017|Categories: Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategy|Tags: |

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

By | 2017-12-21T07:56:18+00:00 December 21st, 2017|Categories: Tracking and Analytics|Tags: , |

[Google AdWords Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google AdWords is set up correctly, it's possible to see exactly [...]

By | 2017-11-25T16:23:55+00:00 November 19th, 2017|Categories: Pay Per Click Advertising|Tags: , |

The Difference Between Google AdWords Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I'll [...]

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]

By | 2017-11-25T12:06:08+00:00 October 25th, 2017|Categories: Search Engine Optimization, SEO|Tags: , , , , |

[AdWords Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By | 2017-11-25T15:10:33+00:00 October 14th, 2017|Categories: Pay Per Click Advertising|Tags: |

How To Convert Subscribers Into Customers (Even If You Have Less Than 50 Subscribers!)

Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]

By | 2017-11-29T09:19:45+00:00 October 7th, 2017|Categories: Email Marketing|Tags: |