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So far Phil Frost has created 435 blog entries.

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]

The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]

Small Business Marketing Tips During the COVID-19 Pandemic

It's a scary time for small businesses during this COVID-19 pandemic.  Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce. And if you're like me, then you're now forced to work [...]

By |March 25th, 2020|Categories: Strategy|Tags: , |

Top 6 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong…   One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean [...]

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

2 Facebook Ads Case Studies – Leads for Less than $2!

When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture).  Fast forward to today and it's nearly impossible to find keywords that cost less than $1 or $2 per click.  In some more competitive industries, keywords can cost up to $10, [...]

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]

By |February 27th, 2020|Categories: Pay Per Click Advertising|Tags: |

7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By |February 23rd, 2020|Categories: Uncategorized|

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]