I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day. There's no way to convert 100% of the qualified prospects who visit your site. That's just not realistic. No more [...]
Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've creating and executing marketing plans, I've come to realize that long term success or failure is [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]
There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or are these tactics mutually [...]
Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away. When you over-do it with [...]
The Internet is littered with misinformation and terrible terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]
I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer. The steps for your business may not be the same for my business and vice versa. It all depends on your current situation. So the bad news here is [...]
As we begin a new year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the rest of the year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The [...]
