What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]
My 8-year-old daughter, Violet, is obsessed with gymnastics. She takes 2 classes every week, exclusively plays on the monkey bars and rings during school recess, and rearranges our living room each day to practice handstands, backbends, and other moves that would leave me bedridden if I foolishly attempted them myself. But here's the thing... she's [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]
Have you ever considered what your visitors' experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google [...]
When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]
Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google AdWords, and eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How [...]
