Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account. Google Ads mistakes can be costly but are often easy to [...]
When you think of Google Ads, then where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Ad" text [...]
Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]
There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]
A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]
