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So far Phil Frost has created 427 blog entries.

[Google AdWords Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google AdWords is set up correctly, it's possible to see exactly [...]

By | 2017-11-25T16:23:55+00:00 November 19th, 2017|Categories: Pay Per Click Advertising|Tags: , |

The Difference Between Google AdWords Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I'll [...]

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]

By | 2017-11-25T12:06:08+00:00 October 25th, 2017|Categories: Search Engine Optimization, SEO|Tags: , , , , |

[AdWords Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By | 2017-11-25T15:10:33+00:00 October 14th, 2017|Categories: Pay Per Click Advertising|Tags: |

How To Convert Subscribers Into Customers (Even If You Have Less Than 50 Subscribers!)

Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]

By | 2017-11-29T09:19:45+00:00 October 7th, 2017|Categories: Email Marketing|Tags: |

5 Best Email Marketing Campaigns for Small Businesses

What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise... It's email marketing. To clarify, I'm talking about email marketing to your own "house" list of prospects and customers, not to a list [...]

By | 2017-11-12T10:17:55+00:00 September 28th, 2017|Categories: Copywriting, Email Marketing, Lead Generation|Tags: , |

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free.  That's primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you'll pay for every click on your ad.  With organic SEO traffic there is no cost for clicks to your website.  Hence [...]

By | 2017-11-12T10:17:55+00:00 September 13th, 2017|Categories: Search Engine Optimization, SEO|Tags: |

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

By | 2017-11-12T10:17:59+00:00 September 12th, 2017|Categories: Search Engine Optimization, SEO|Tags: , , , |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide (and our [...]

By | 2017-11-12T10:18:00+00:00 August 30th, 2017|Categories: Tracking and Analytics|Tags: , |

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from traditional SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings in 2017. [...]

By | 2017-11-12T10:18:00+00:00 August 16th, 2017|Categories: Search Engine Optimization, SEO|Tags: , |