If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming; There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]
One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]
You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing. No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales. By going through the steps in this guide (and our [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website. If you are familiar, then this is a reminder to see [...]
When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet. I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords. Facebook didn't have an ad network. And retargeting advertising didn't exist. Now, [...]
Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]
You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google AdWords is set up correctly, it's possible to see exactly [...]
To be blunt, it's easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I'll [...]
