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So far Phil Frost has created 433 blog entries.

4 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

The 4-Part Framework for Digital Marketing Success

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you're missing or deficient in any of these 4 areas, then your marketing will fail.  It's really that simple. That leads us to the first key concept here...   Digital Marketing Is A Lot Like Assembling A [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 16th, 2020|Categories: Tracking and Analytics|Tags: |

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

Use Search Intent to Guide Your SEO Strategy

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword?  You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]