Technical SEO is crucial for meeting Google’s expectations and providing a good user experience.

Examples of technical SEO factors include the length of meta titles and descriptions, duplicate title tags and meta descriptions, page loading speed, domain and page canonicalization, and the presence of a site map.

There are three foundational aspects of SEO:

1) Technical SEO
2) Content relevance
3) Site authority

It’s important to focus on fixing critical issues first, and to prioritize technical SEO for long-term site stability and ranking improvement.

If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.

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Video Transcription

0:04
What is the importance of a technical
0:06
SEO and how can you implement it on your
0:09
website so technical SEO a lot of times
0:12
is honestly can be referred to as a lot
0:14
of different things um when we’re doing
0:16
technical SEO audits we’re looking for
0:20
things that Google expects
0:23
um from a technical fashion so we’ll be
0:26
looking at things like even as
0:28
simplistic as the length of meta titles
0:31
of the length of meta descriptions
0:34
whether or not there are duplicate title
0:35
tags or meta descriptions we’ll be
0:38
looking at um page loading speed we’ll
0:41
be looking at um domain
0:43
canonicalization or even um page
0:46
canonicalization whether a site has a
0:48
site map um just a lot of what we
0:51
consider just checkbox style items
0:56
things that you know they’re just
0:57
checking a box of is this good practice
1:00
is uh is are things the way Google
1:03
expects them to be um for a good
1:05
experience for your
1:07
user and then is that important
1:10
absolutely uh I consider that to be kind
1:13
of like one of the three foundational
1:15
aspects of SEO you know technical SEO is
1:17
the first one content relevance is the
1:19
second and then um site Authority is the
1:22
third and
1:23
so you know usually you know a lot of
1:28
sites uh you can get a site ranking with
1:32
one like weak leg but for the most part
1:36
it does make it easier for that site to
1:38
topple over you know your rankings to
1:40
take a dive if something goes wrong so
1:44
we usually like to make sure that all
1:45
technical issues get resolved um you
1:48
know when we’re working on SEO campaigns
1:51
uh a lot of times I think been the one
1:52
of the first things that we address in
1:54
the first couple months just trying to
1:55
make sure that the site’s health is
1:57
actually good now
2:01
um how can you measure that so there
2:04
there are tools out there I know Semrush
2:07
has a really exhaustive um SEO auditing
2:11
tool it will let you know every single
2:15
Iota that is wrong with your website the
2:17
page the reports it produces are are
2:20
pretty pretty wild um we end up throwing
2:24
away maybe 80% of those reports just
2:26
because the level of detail in there are
2:28
things that are they include are are
2:30
things that aren’t necessarily
2:32
fixable um so there’s not a lot of point
2:35
in trying to fix things that that just
2:38
aren’t worth the time and effort um you
2:41
know sometimes it might be like oh well
2:42
you need to change hosting companies to
2:44
fix some of the issues or you need to
2:46
have specific setups within your hosting
2:48
environment to even change some of the
2:50
issues and a lot of times those things
2:51
are just not within the reach of even
2:54
the experienced Web Web Master so um we
2:58
tend to do a lot more more manual SEO
3:00
auditing in house
3:03
um but and if you do have to use a tool
3:06
like Sim rush just focus on the critical
3:08
issues um they’ll have a lot of other
3:11
things in there that are non-critical
3:13
you can a lot of times ignore those um
3:16
but it but they are important and it is
3:19
something that I would recommend taking
3:21
care of sooner rather than later but you
3:24
know making sure that is considered a
3:25
priority in SEO