Main Street ROI is a digital marketing agency based in New York City.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. See what our clients have to say.
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Founder & Chief Operations Officer
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.
Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.
When Phil is not working, he enjoys running “barefoot” (he wears huarache sandals since his wife no longer lets him run totally barefoot) in Central Park in New York City. He is also a member of the Determination running team where he raises money for the American Cancer Society by running road races in the 5 boroughs of NYC.
Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.
Founder & Chief Marketing Officer
Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter oversees client SEO campaigns and leads the company’s marketing initiatives, including developing strategic partnerships.
Peter is an expert at direct-response copywriting, email marketing, conversion strategy and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including Forbes.com, Inc.com, FoxBusiness.com, MSN.com.
Peter earned his bachelor’s degree, magna cum laude, from Harvard College.
Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.
He lives with his wife Samantha and son Ian in Connecticut.
Digital Marketing Advisor
Morgan is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Morgan oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM) email marketing and social media marketing.
Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.
When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.
Digital Marketing Advisor
Kate is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Kate oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM) email marketing and social media marketing.
Kate earned a Bachelor of Arts degree in Communication and English with a concentration in Organizational Communication from Rutgers University. She’s worked across a variety of business verticals from education to event planning. Kate has experience managing social media and marketing accounts for various small businesses and specializes in providing excellent customer service and client management.
Kate loves traveling, theatre, and exploring local restaurants. Kate lives in Hoboken, NJ where she enjoys taking and teaching yoga classes and testing out new recipes in the kitchen.
Digital Advertising Analyst
Lisa is a Digital Advertising Analyst at Main Street ROI. She is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.
Lisa comes to us with more than five years of SEM experience and has managed accounts across a variety of top brands and Fortune 500 companies, ranging from retail to education to real estate. She holds a degree in Mass Media Studies from Hofstra University.
Outside of digital marketing, Lisa enjoys spending time with friends and family, watching bad reality television, and playing country music with her band.
Digital Advertising Analyst
Kwasi is a Digital Advertising Analyst at Main Street ROI. He is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.
Over the years, Kwasi has worked with startups and Fortune 500 brands to improve their marketing. He earned his Bachelor of Computer Science degree from Principe College, with a minor in Economics.
When he’s not analyzing digital advertising data, Kwasi likes to travel, spend time with family and try new places to eat.
Digital Advertising Analyst
Julie is a Digital Advertising Analyst at Main Street ROI. She is responsible for planning and optimizing paid search and display campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.
Julie has more than fifteen years of online marketing and SEM experience and has managed accounts for many small startups as well as top brands such as LoopNet, Reply! and FICO. She also runs her own small online retail business giving her unique insight into many of Main Street ROI’s clients. Julie holds a BA in Applied Mathematics from UCSD as well as an MBA from Saint Mary’s College of California.
Outside of work, Julie loves to spend time with her husband and 3 children.
Victor was first introduced to the Technology world working at Frontier, Kodak, and Paychex, and later earned his CCNA certification at Cisco Systems Incorporated. In his free time Victor likes to work out, go on a good run, and read about the newest and the greatest technology and practices
Kirsten earned her Bachelor degree in Medical Imaging and has a minor in Psychology. She moved from the Netherlands, to France and later to the U.S., where she started a new career. She became an online entrepreneur, building, designing and selling websites. Later she moved on to become a freelance web developer assisting clients with their projects, while on the side studying to become a certified web developer.
When not behind a screen, Kirsten enjoys walking with her dogs, playing the piano and – in the Dutch tradition – biking. After school time she is busy taking care of her three kids and enjoys spending time with them.
Writer & Social Media Coordinator
In nearly a decade as a freelance writer and editor, Lisa has worked for a variety of clients from major national publications to small family-owned companies. She holds a BA in psychology and is able to put herself into customers’ mindsets to understand their needs and desires. Her goal is to provide actionable, useful content that is written for human readers, yet ranks well in web searches.
Lisa’s home base is Central Florida, but she has been bitten by the travel bug and loves roaming the country. In her spare time, Lisa is pursuing a graduate education in astrophysics. She also enjoys video games, reading, theater, and dance.
Jeff is a writer at Main Street ROI. His duties include developing short and long-form articles, blog pieces, and website content.
He has been a freelance writer since 2005, creating content for businesses across the full spectrum of industry including independent retailers, cyber security providers and financial firms. Prior to starting his freelance career, he spent 22 years in financial services working in asset management and private equity.
Jeff was born, raised and still resides in Southern California. When he isn’t writing or providing taxi services for his children, he tries to sneak out for some beach volleyball or snowboarding.
Member Service Manager
She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!
Nicole is the Marketing Coordinator at Main Street ROI. She is responsible for all of the email marketing, product fulfillment, and social media campaigns each and every week.
Before joining the Main Street ROI family, Nicole worked for Grey Direct as an Account Executive on the Chase account. Nicole graduated from SUNY Oneonta with a degree in Speech Communications.
Nicole works primarily from her home office in Stratford, CT while raising her 2 beautiful children, Nathan and Portia.
Digital Marketing Analyst
Michael is a Digital Marketing Analyst at Main Street ROI. He helps research, create, and manage digital marketing campaigns for clients.
Michael is in his fourth year at Hofstra University where he studies marketing and business. He plans to obtain his MBA after graduating.
Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.