Main Street ROI is a digital marketing agency based in New York City.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. See what our clients have to say.
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Founder & Chief Operations Officer
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.
Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.
When Phil is not working, he enjoys running “barefoot” (he wears huarache sandals since his wife no longer lets him run totally barefoot) in Central Park in New York City. He is also a member of the Determination running team where he raises money for the American Cancer Society by running road races in the 5 boroughs of NYC.
Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.
Founder & Chief Marketing Officer
Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter oversees client SEO campaigns and leads the company’s marketing initiatives, including developing strategic partnerships.
Peter is an expert at direct-response copywriting, email marketing, conversion strategy and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including Forbes.com, Inc.com, FoxBusiness.com, MSN.com.
Peter earned his bachelor’s degree, magna cum laude, from Harvard College.
Prior to Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed with various rock bands and hip-hop bands.
He lives with his wife Samantha and sons Ian and Adam in Connecticut.
Client Services & Partnerships
Morgan is the Senior Advisor for Client Services & Partnerships at Main Street ROI. She oversees day to day client management for search engine optimization (SEO), Google AdWords, Facebook Ads and email marketing accounts. Morgan also manages Main Street ROI’s referral partnerships with marketing consultants, agencies, and other partners.
Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.
When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.
Digital Marketing Advisor
Vanessa is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Vanessa oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM) email marketing and social media marketing.
Vanessa is an experienced business development and sales professional with a specialization in helping small businesses achieve their goals. With over 6 years of experience growing small businesses, she has worked in various industries including digital marketing, conference and event planning, human resources, real estate and technology consulting. She has a passion for working with entrepreneurs and innovative business owners.
Originally from Boston, Vanessa earned a B.A. from Franklin and Marshall College. When she’s not in the office, Vanessa enjoys traveling, dancing, theater and cooking. Vanessa lives in Hoboken, NJ with her husband and their golden retriever, Max.
Digital Marketing Advisor
Kaitlin is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Kaitlin oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM), email marketing and social media marketing.
Kaitlin earned a Bachelor of Arts Degree in Spanish: Business and Translation and Communication from Northern Illinois University. Since graduation, Kaitlin has worked in many Sales Industries, including Financial, Magazine and Website Advertising, Admissions and Non-Profit. Working side by side with many Small Businesses, she loves to see her clients grow and succeed.
Kaitlin resides in Florida and enjoys hanging outdoors with her husband, son, Trace, and dog, Maddux, running and reading. Growing up in Illinois, Kaitlin was born and raised a die-hard Cubs Fan. Go Cubbies! Kaitlin serves on the Young Professionals of St. Lucie County Leadership Council and the Young Professionals of Martin County Board.
Content Marketing Manager
Kate is the Content Marketing Manager at Main Street ROI. She oversees our email newsletter, blog and social media content. She is also responsible for developing and managing our content partnerships.
Kate earned a Bachelor of Arts degree in Communication and English with a concentration in Organizational Communication from Rutgers University. She’s worked across a variety of business verticals from education to event planning. Kate has experience managing social media and marketing accounts for various small businesses and specializes in providing excellent customer service and client management.
Kate loves traveling, theatre, and exploring local restaurants. Kate lives in Hoboken, NJ where she enjoys taking and teaching yoga classes and testing out new recipes in the kitchen.
Digital Advertising Analyst
Lisa is a Digital Advertising Analyst at Main Street ROI. She is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.
Lisa comes to us with more than five years of SEM experience and has managed accounts across a variety of top brands and Fortune 500 companies, ranging from retail to education to real estate. She holds a degree in Mass Media Studies from Hofstra University.
Outside of digital marketing, Lisa enjoys spending time with friends and family, watching bad reality television, and playing country music with her band.
Digital Advertising Analyst
Kwasi is a Digital Advertising Analyst at Main Street ROI. He is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.
Over the years, Kwasi has worked with startups and Fortune 500 brands to improve their marketing. He earned his Bachelor of Computer Science degree from Principe College, with a minor in Economics.
When he’s not analyzing digital advertising data, Kwasi likes to travel, spend time with family and try new places to eat.
Digital Advertising Analyst
Jane is a Digital Advertising Analyst at Main Street ROI. She helps research, create, and manage digital marketing campaigns for clients.
Jane received a Bachelor of Arts from Harvard and an MBA from Columbia University. She worked at Microsoft on the Bing team and has experience in search, display, programmatic and various forms of performance based advertising.
Outside of the office Jane likes to play squash and watch mysteries on Netflix.
Kirsten is a Web Developer and Marketing Technologist at Main Street ROI. She is responsible for optimizing client websites for SEO, building mobile-friendly websites, creating advertising landing pages, as well as installing and configuring various marketing tools for our clients.
Kirsten earned her Bachelor degree in Medical Imaging and has a minor in Psychology. She moved from the Netherlands, to France and later to the U.S., where she started a new career. She became an online entrepreneur, building, designing and selling websites. Later she moved on to become a freelance web developer assisting clients with their projects, while on the side studying to become a certified web developer.
When not behind a screen, Kirsten enjoys walking with her dogs, playing the piano and – in the Dutch tradition – biking. After school time she is busy taking care of her three kids and enjoys spending time with them.
David is a web developer at Main Street ROI. He is responsible for creating and managing client websites, as well as other technical aspects of our business. David graduated Valedictorian of his high school class and earned his Bachelor’s degree in Computer Science with minors in Mathematics and Physical Science.
David took an interest in computers and programming at an early age, assembling his own PC’s and learning to create websites at the age of 10. He qualified for MENSA during elementary school and would continue to excel in high school, especially in STEM (Science, Technology, Engineering, and Mathematics) courses.
David has worked for several space and defense entities, including NASA, General Dynamics, ITT Corporation, Northrop Grumman, the U.S. Army, and SRA International.
In his spare time, David likes to work out, read up on nutrition, follow the latest happenings in the sport of boxing, and keep up with current events.
Writer & Social Media Coordinator
Lisa is a writer at Main Street ROI. She is responsible for creating articles, blogs, and website content for our clients, as well as both internal and external social media campaigns.
In nearly a decade as a freelance writer and editor, Lisa has worked for a variety of clients from major national publications to small family-owned companies. She holds a BA in psychology and is able to put herself into customers’ mindsets to understand their needs and desires. Her goal is to provide actionable, useful content that is written for human readers, yet ranks well in web searches.
Lisa’s home base is Central Florida, but she has been bitten by the travel bug and loves roaming the country. In her spare time, Lisa is pursuing a graduate education in astrophysics. She also enjoys video games, reading, theater, and dance.
Client Operations Manager
Andrea is our Client Operations Manager. She’s here to help make client onboarding a breeze, and ensure our client projects run smoothly. Andrea brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield.
She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!
Nicole is the Marketing Coordinator at Main Street ROI. She is responsible for all of the email marketing, product fulfillment, and social media campaigns each and every week.
Before joining the Main Street ROI family, Nicole worked for Grey Direct as an Account Executive on the Chase account. Nicole graduated from SUNY Oneonta with a degree in Speech Communications.
Nicole works primarily from her home office in Stratford, CT while raising her 2 beautiful children, Nathan and Portia.
Digital Marketing Analyst
Michael is a Digital Marketing Analyst at Main Street ROI. He helps research, create, and manage digital marketing campaigns for clients.
Michael is in his fourth year at Hofstra University where he studies marketing and business. He plans to obtain his MBA after graduating.
Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.
Digital Marketing Analyst
Joshua is a Digital Marketing Analyst at Main Street ROI. He helps research, create, and manage digital marketing campaigns for clients.
Joshua earned a Bachelor Degree in Business with a concentration in Marketing at Nyack College. After graduation he started work in social media marketing and for almost two years helped small businesses with their social sites and campaigns. Now as a member of our team Joshua is focusing on helping client’s craft, and achieve success in their digital marketing campaigns.
Outside of the office Joshua loves spending time with his family, playing yard and board games, and supporting his favorite European Soccer team Manchester United.
Digital Marketing Analyst
Samantha is a Digital Marketing Analyst at Main Street ROI. She researches and manages our internal marketing campaigns at Main Street ROI, and she also helps research, create and manage campaigns for clients.
Sam earned a Bachelor of Science degree, with honors, in Business Administration with a concentration in Marketing and Management Information Systems from University of Albany – SUNY. After graduating she began work with a software company as a consultant, technical writer and knowledge base content manager. Throughout her career she has traveled to clients all over the world to provide software training and education. She has created online content management, training materials, change management processes and digital training. She has helped small technology and software companies grow with her contributions of client base growth and internal process management. She aims to provide top-notch service and enjoys performing the necessary research that will provide tools for successful company growth.
When away from the computer, you can find Sam spending time with her niece and nephew and taking trips to turquoise water locations to go SCUBA diving. She can quote movies and song lyrics from as far back as her childhood and can recite the entire Princess Bride movie, all different voices and characters included, which is inconceivable!!