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Why Online Videos Are the Swiss Army Knife of Digital Marketing

As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, [...]

By Phil Frost|June 7th, 2015|Categories: Conversion Rate Optimization, Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy|Tags: google adwords, retargeting advertising, youtube advertising|

Digital Marketing Options If You Can’t Afford Super Bowl Ads This Sunday

This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I'm talking about Super Bowl XLIX. Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]