Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our lead Digital Marketing Advisor, Morgan Gertler. Meet Morgan Gertler How did you get into marketing? I went to school for English and Writing, and my first full-time job out of college was at a […]Read More →
When was the last time you took out an encyclopedia or looked something up in the dictionary? That’s probably a tough thing to remember but there was a time that using them was the only way to find information. Then came Google. With mobile search, getting instant answers to your questions is incredibly fast and […]Read More →
You’re on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google “ice cream near me” and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on […]Read More →
Now that the 2016 Summer Olympics are officially over, it’s time to reflect on the key takeaways. More specifically, what can we learn from the Olympics that will help us improve our marketing for the rest of 2016? That might sound crazy, but there are actually some important marketing lessons you may have missed while […]Read More →
You know how important it is to engage with your email list. You also know how email is a great tool for generating leads and sales. But, that doesn’t mean you always have ideas on what to send! Even the best marketing professionals can get so wrapped up in a project that the creativity just […]Read More →
on August 16, 2016in Mobile, Search Engine Optimization, SEO, Tracking and Analyticstags: google plus local, local seo, phone call tracking, search engine optimization, seo, track local seowith No Comments
When it comes to tracking most digital marketing campaigns, I’m a huge fan of Google Analytics. It’s free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local […]Read More →
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking on […]Read More →
Do you have a “report card” for your digital marketing? Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics. Here’s […]Read More →
Have you ever considered what a visitors experience is like when they’re on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics […]Read More →
What do you really know about how visitors interact with your website? If you’re not using Google Analytics, then your answer is probably “not much.” Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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