What could running the Brooklyn Half Marathon teach you about advertising in Google AdWords? I know it sounds ridiculous, but there are actually a lot of similarities. In case you don’t plan on ever running this race, I’ll highlight each one for you in this article. Below are my key takeaways from last Saturday’s journey […]Read More →
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you’re considering search engine advertising, then you need to answer this FAQ… Are My Customers Really Using Search Engines To Make […]Read More →
No Google AdWords account is perfectly optimized; There’s always room for improvement and areas to cut costs. The problem is that it’s not obvious to the naked eye where an ad campaign is leaking money. It’s like trying to find a leak in your bike tire. No matter how hard you look, you’ll likely never […]Read More →
All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I’ll get to the answer in a minute, but first there are a couple key concepts to address so […]Read More →
Facebook advertising sounds pretty simple at first, but when you start to create a new campaign you’re immediately asked to pick from one of the 11 different types of ads available. Woah! 11 different types of ads is overwhelming even for experienced advertisers! If you’re just getting started, then facing the decision to pick the […]Read More →
The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it’s done. However, most ads fall well short of that lofty, 2-pronged goal. They typically […]Read More →
One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it’s easy to get pushed and pulled in the wrong direction. To help you cut through all […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko. How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out […]Read More →
Last week, I answered 5 FAQs to help you understand “Traditional” SEO. But, for many businesses traditional SEO is not enough… You must also understand Local SEO. That’s why today, I’ll answer 5 FAQs about Local SEO. 1. What is Local SEO? Last week, we defined SEO as the process of getting your website to […]Read More →
SEO. These three little letters often feel like a digital mystery that needs to be solved. In order to help you crack the code on your digital marketing, we’ve put together a 2-part series to answer important FAQs about SEO. For part 1, we’ll cover some SEO basics and break down the key questions you need answered […]Read More →
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- 5 Google AdWords Lessons From Running the Brooklyn Half Marathon
- 15 Stats That Prove Google Adwords Is A Great Investment For Your Business
- 4 Tricks to Cut Your Google AdWords Spending Without Hurting Sales
- The 4 Ingredients of a Successful Facebook Ad Campaign
- Facebook Ads 101: The 11 Types of Ads & When To Use Them