Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B […]Read More →
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and […]Read More →
Last Friday night when both kids were asleep, including my wife, I was able to catch the tail end of the Washington Wizards versus Atlanta Hawks game. It was a true nail biter that ended when Paul Pierce shot a fade away 3-pointer that tied up the game. That’s right, the game ended despite that shot because […]Read More →
Next Thursday at 12 PM Eastern, I’m hosting a live training about how to complete an SEO audit to pinpoint the problems preventing your website from ranking #1 in Google. During the training, I’m going to walk through, step-by-step, over 25 potential problem areas both on and off of your website that could be dragging down […]Read More →
Back when I was playing football, my year was naturally broken up into 3 segments: off-season, pre-season, and the regular season when the games were played. That was my concept of time. And the season determined where I focused my time and attention to further my football career. This may sound like a stupid question, but which season […]Read More →
Quick reminder that this Sunday is Mother’s Day. If that was a surprise then feel free to stop reading this immediately and go get your card. :) With a 2 year old and a 1 month old at home, my wife Erin makes it nearly impossible for me to forget about this holiday weekend. Since […]Read More →
It’s the age-old debate, “Nature versus Nurture.” Is your success or failure more a factor of your innate qualities (nature), or your experiences (nurture)? In other words, are you simply born with “it” or can anyone develop the qualities necessary to succeed at a given goal? Before you answer this question, you should know that recent studies […]Read More →
If you’re looking for ideas to generate more leads from your website, then you’ve come to the right place. In this article, I’ll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it’s important […]Read More →
Unless you’re meditating or practicing yoga, you probably don’t ever think about breathing. That’s pretty amazing considering how critical it is to continually breathe in oxygen and exhale carbon dioxide. Despite rarely giving this any thought, our body — specifically our autonomic nervous system — takes care of this function for us every second of every single […]Read More →
This is the 4th and final article in our 4-part Retargeting Advertising series. In case you missed the first 3, here’s a quick recap: Part 1 was a Beginner’s Guide to Retargeting Part 2 was an introduction to Display Retargeting Part 3 was an introduction to Retargeting using Search Ads (aka RLSA) Now, in part […]Read More →
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