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3 Steps to Improve Your Digital Marketing Return On Investment (ROI)

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business and vice versa.  It all depends on your current situation. So the bad news here is [...]

Use Search Intent to Guide Your SEO Strategy

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword?  You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]

SEO Audit Checklist: 15 On-Page Factors to Boost Your Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of the major factors we review when auditing client [...]

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

Google Analytics Audit: 10 Steps to Check Your Account is Setup Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's [...]

By | January 3rd, 2019|Categories: Tracking and Analytics|Tags: , |

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

How to Create a 2019 Digital Marketing Plan That Works

If you're not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article.   These steps are designed to ensure you have all of your bases covered in your plan. We don't have any time to waste before the New Year so let's dive right [...]

By | December 18th, 2018|Categories: Strategy|Tags: |

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly, but are often easy to [...]