For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective. Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of […]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence […]Read More →
Most businesses are sabotaging their local Google rankings and the worst part is they don’t even realize it… Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you’re sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least […]Read More →
You’re on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google “ice cream near me” and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on […]Read More →
One of the most valuable aspects of SEO strategy is its ability to influence how a business interacts with its customers, products and marketplace. All businesses have intuitions about their business landscape but SEO forces every business to test these intuitions against the hard reality of search data. Through keyword research, you can confirm if your […]Read More →
Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show […]Read More →
You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing. No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales. By going through the steps in this guide (and our […]Read More →
SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy […]Read More →
The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, […]Read More →
What is local SEO and how is it different from traditional SEO? That’s one of four frequently asked questions that I’m going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings in 2017. […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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