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What You Need to Know About Google Quality Score

Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By |September 5th, 2019|Categories: Pay Per Click Advertising|Tags: |

The Most Important Google AdWords Report (Hint: It’s Hidden)

  ''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it.   Not Everything [...]

[Replay] Google Analytics Presentation from A/B Testing Summit

I was honored to be invited to speak at the A/B Testing Summit back in June 2019. And today, I'm excited to be sharing the replay of my presentation, in case you missed it or would like to review it another time... "How to Use Google Analytics To Track All Of Your Marketing"   To see [...]

By |September 3rd, 2019|Categories: Uncategorized|

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By |August 29th, 2019|Categories: Tracking and Analytics|Tags: |

7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By |August 29th, 2019|Categories: Strategy|Tags: , |

4 Steps to Track Your Offline Marketing in Google Analytics

If you're familiar with Google Analytics, then you know it's a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising.  In other words, any marketing you're doing off of [...]

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By |August 15th, 2019|Categories: Uncategorized|

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

Congruence = Secret To Google Ads Success

Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]