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2 Things I’m Thankful For In My Business…

As we fast approach Thanksgiving I want to take a minute to reflect on what I'm most thankful for this year.  If you haven't already, then I urge you to do the same.  Aside from the obvious family and friends, what, or who, are you most thankful for this year? I have two answers to that question, [...]

By | November 15th, 2018|Categories: Strategy|Tags: , |

10 Quotes To Guide Your SEO Strategy

One of the best things about the internet is instant access to just about any information you need.  This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction.  To help you cut through all [...]

15 Stats That Prove Google Adwords Is A Great Investment For Your Business

Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners.   First things first, if you're considering search engine advertising, then you need to answer this FAQ...   Are My Customers Really Using Search Engines [...]

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

Local SEO Case Study: The Power of Press Releases

Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple.  Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam packed with kids, parents, [...]

3 Marathon Takeaways to Help You Create Your Marketing Plan

Yesterday, November 4, was the 2018 New York City marathon. Although I didn't run in this year's race (I'm currently training to run the Philly marathon in a couple weeks), I ran the NYC marathon back in 2015.     I went through my old notes from the time, and I had 3 major takeaways [...]

By | November 5th, 2018|Categories: Strategy|Tags: |

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

October Digital Marketing News Roundup

October is almost over, and I'm glad to report that the digital marketing news this past month wasn't too scary. There's been some new features rolled out across Google Ads, Google My Business, and Facebook. These features seem to be setting the path for better user experiences in 2019. So, here we go - October's [...]

By | October 28th, 2018|Categories: Uncategorized|

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]