Harnessing the full potential of Google AdWords is easier said than done, especially if you’re a small business owner who is new to online advertising. But make no mistake — overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. […]Read More →
“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” – Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy […]Read More →
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you’re considering search engine advertising, then you need to answer this FAQ… Are My Customers Really Using Search Engines To Make […]Read More →
Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I’ve tried to apply the concept to different areas of my life. And looking back on recent successes, I’ve discovered that they were all the result of this […]Read More →
Strategies used for Search Engine Optimization are evolving, and to keep up with the competition it is always important to know what works and what doesn’t – as well as what is trending and what to expect! While some SEO techniques have been used for several years and still remain prominent, there are many new ones […]Read More →
Over the years Google has made concerted efforts to continually update their algorithms as a way to improve the relevance of search engine results. From Google’s perspective, this makes a lot of sense. Their success as the #1 used search engine relies on users feeling like the search terms they use provide them with the […]Read More →
Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile […]Read More →
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking on […]Read More →
Email marketing is an important tool in your digital marketing toolkit. It’s a great way to remind your customers about the great things your business is doing and it’s also an effective tool for generating sales. However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results […]Read More →
Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence — just read our latest blog post on why Local SEO may be the best investment you ever make. Today we’ve decided to summarize 5 local SEO FAQs you didn’t know you needed answered… or […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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- 10 AdWords Challenges for Small Businesses and How to Overcome Them
- Expanding AdWords Exact Match: What This Means For Advertisers
- 15 Stats That Prove Google Adwords Is A Great Investment For Your Business
- [AdWords Case Study] 33% Reduction in Cost Per Lead Using the Kaizen Approach
- How to Stay Ahead of the Trend in SEO