Have you ever wondered if your competitors are investing in SEO? If you knew they were and you’re not, then you may need to start in order to compete long term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper […]Read More →
This may surprise you, but search engine optimization (SEO) is not a good investment for every business. As the owner of a digital marketing agency, it’s not easy for me to admit that because we provide SEO services, but it’s true. For some businesses, SEO is simply not a great option versus all of the […]Read More →
The internet is littered with misinformation. In just a few minutes you can find lots of terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and just about anything else. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization […]Read More →
If you’ve been led to believe display ads are only effective for branding and can not directly generate leads and sales, then this article is for you. In my experience, many businesses do not launch Google AdWords Display advertising campaigns because they think display ads are only for big businesses running large scale branding campaigns (think Coca Cola). But […]Read More →
On Monday I listed 5 reasons to love Google AdWords Display advertising. If you’re not sure display (aka banner) advertising is right for your business, then go read that article first. In it I explain how Google has made some major improvements in their advertising platform that make display advertising both easier and more effective […]Read More →
When you think of Google AdWords advertising, then you likely picture the ads in Google’s search results (aka Search Network ads). Search Network advertising is a great opportunity to get your business in front of prospects at the exact time they are searching for your product or service. It’s hard to beat that kind of targeting and timing. That’s […]Read More →
Last Sunday I completed my 4th NYC marathon. And after about a week of reflecting on the race, I have 3 important takeaways that are sure to help as you create your marketing plan for next year. 1. Before You Look Ahead, Reflect on the Past After this year’s marathon I was pretty […]Read More →
Now that we’re in November it’s time to get serious about creating your marketing plan for 2016. We’re quickly approaching the holidays so if you don’t get the plan done soon, then it’ll likely get pushed off until after the ball drops and you’re well into the New Year. Don’t make the mistake of putting off […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Technology Lead, Victor Wu. Meet Victor Wu How did you get into technology? I had an early fascination with computers at a young age. Also, my dad ran a computer shop, where I would occasionally […]Read More →
With all the metrics available in a Google AdWords campaign, did you know that only one of them is responsible for your campaign success or failure? It’s hard to believe, but it’s true. If this one data point is superior than your competitors then you will dominate your market. Can you guess which one? Is […]Read More →
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Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped thousands of small businesses create profitable marketing campaigns. See what our clients have to say.
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