When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into campaigns to make improvements. However, if you’re just […]Read More →
on September 3, 2015in Conversion Rate Optimization, Copywriting, Pay Per Click Advertisingtags: click through rate, conversion rate, conversion tracking, google adwords, impression share, quality scoreswith No Comments
Each of the last 4 years I’ve trained for the New York City marathon from July to November. If you’re familiar with distance running, then you know that means I’ve had to deal with my fair share of aches, pains, and even injuries. Whenever I feel like I’m on the brink of an injury, I do what most […]Read More →
Today is the last day of my family beach vacation, which pretty much marks the end of summer for me. Plus, schools are starting up, preseason football is nearly over, and baseball games finally have more at stake. Yup, summer is over, and that means it’s time to get back to work! :) Before summer speeds by […]Read More →
One of the biggest complaints I hear from businesses using digital marketing is that they’re getting low quality leads. I actually hear much more colorful descriptions, but we’ll use “low quality” for the purposes of this article. :) In other words, the leads they’re getting are not converting to sales. When this happens, then the first […]Read More →
on August 20, 2015in Email Marketing, Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategytags: digital advertising, email marketing, search engine optimization, seowith No Comments
I’m from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady… If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. […]Read More →
My wife, Erin, could easily be a professional shopper. I’m not making a joke that she shops and spends too much. I’m seriously in awe every time I witness her shopping abilities. It’s like I’m watching a professional baseball player make an impossible diving catch. :) Erin can go into a department store to find […]Read More →
In this article I’m going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales. Background One of our clients recently saw […]Read More →
Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales. The first question you must answer is, “Are you talking to the wrong people?” In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not […]Read More →
In business, every position has a defined role. Sales people sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on… But what about your website? Have you clearly defined the role of your website in your business? I would argue your website is simply […]Read More →
I’m sure you’ve heard the saying, “throw spaghetti against the wall and see what sticks.” It’s a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn’t work (falls to the floor). It’s a nice analogy to visualize the process […]Read More →
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