This is the final article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. In case you haven’t been following along, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means we’re going to focus on Pillar #4 today, which is Tracking. Tracking is the “ugly duckling” in most […]Read More →
This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we’re focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why […]Read More →
on March 22, 2015in Conversion Rate Optimization, Copywriting, Email Marketing, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: conversion rate optimization, email follow-up, remarketing, retaregeting, website conversions, youtube video adswith No Comments
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest […]Read More →
on March 19, 2015in Direct Mail, Email Marketing, Joint Ventures, Pay Per Click Advertising, Publicity, Search Engine Optimization, SEO, Social Media, Strategytags: digital advertising, offline to online, publicity, referral marketing, seo, social mediawith No Comments
Over the next couple weeks I’m going to post a 4-part series about the 4 Pillars of Effective Digital Marketing. In case you’re not familiar with the 4 Pillars, they are: Website Traffic Website Conversion Customer Value Tracking We call these the Pillars because each one is critical to your digital marketing success. If any one of these Pillars […]Read More →
A lot of businesses are sabotaging their local Google rankings and they don’t even realize it. I know this because we frequently complete SEO audits and nearly 100% of the businesses we review are making at least one of the common mistakes below. If your business serves local customers, patients, or clients and they are […]Read More →
When I first created the first version of The Local SEO Formula back in 2011, local SEO was easy. Basically, all you needed to do was set up your Google Places page, claim it, and then get a bunch of citations (mentions of your name, address and phone number). Then Google muddy up the waters […]Read More →
Long term success in business depends on strong relationships with customers, vendors, partners and employees. The stronger the relationship, the more successful you’ll tend to be. With that in mind, you should always be looking for opportunities to cultivate and continually nurture your relationship with prospects and customers. If you don’t, then I guarantee one of […]Read More →
If you’re like me, then you subscribe to many different email newsletters about various topics you’re interested in (and probably some topics you’re not that interested in, but you haven’t taken the time to unsubscribe). That means every week I receive hundreds of emails and even though I’d love to read most of them, there’s simply not enough time […]Read More →
Last week I explained 3 email marketing best practices and I received a lot of positive feedback for clarifying how email marketing can actually work for businesses. Now if you’re just getting started, then you’ve probably realized there is one glaring problem. You don’t have an email list. If that’s the case, then you’ll want to keep […]Read More →
Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing‘s audience. Her answer was “5”. :) I laughed and told her to multiply that by 100. Yup, over 500 attended […]Read More →
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