The Internet is littered with misinformation and terrible, terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]
Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]
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Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too. This blog post offers a detailed look into what internal linking is, why it’s important, how [...]
There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]
I have an embarrassing confession. When I first starting advertising in Facebook Ads, I made a huge mistake. You see, I got started in 2006 advertising in Google AdWords and Yahoo and over time I'll admit I became a bit cocky. Then Facebook Ads launched in 2007 and I foolishly applied the same methodologies that [...]
If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming; There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]
When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture). Fast forward to today and it's nearly impossible to find keywords that cost less than $1 or $2 per click. In some more competitive industries, keywords can cost up to $10, [...]
If you're considering launching a Google Ads campaign, you may be asking yourself, "How much do I need to invest to test this out? Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without further [...]
Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]
