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3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]

19 Most Common Facebook Ads Questions: Answered!

There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]

By |July 29th, 2021|Categories: Facebook Ads|

WordPress vs Squarespace: Which Is Better for Your Business?

Squarespace is everywhere lately, and its promo codes are equally ubiquitous. Why shell out money for a WordPress theme, hosting, and design when you can use that sweet Squarespace discount and get everything you need to launch your site for under $20 a month? Well, we’re about to rain on your cheap website parade—Squarespace is [...]

By |July 25th, 2021|Categories: WordPress|

5 Signs Your Website Needs a Redesign

If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here [...]

By |July 23rd, 2021|Categories: WordPress|

Using HARO for Link Building: A Beginner’s Guide

Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]

By |July 18th, 2021|Categories: SEO|

Everything You Need to Know About E-A-T for SEO

We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]

By |July 16th, 2021|Categories: Search Engine Optimization, SEO|

Are Google Search Ads a Good Option for Your Business? 4 Questions to Find Out

Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job at spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different sized budgets. The whole Google Ads platform is designed with [...]

By |July 11th, 2021|Categories: Pay Per Click Advertising|

9 Ways to Measure Digital Marketing Success

A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

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