Last Friday, June 26, 2015, the United States became the most populous country to legalize same-sex marriage. This decision was the culmination of a movement that started way back in the ’70s. That means this debate took about 40 years to resolve! Think about that for a minute. In the early years of this movement, there […]Read More →
One of my favorite commercials (yes, I have favorite commercials) is for the Banjo Minnow. If you like to fish, then you’ve probably seen this lure in stores. I liked that commercial so much that my dad eventually went out and bought the kit for me. When you watch the commercial you’ll hear reference to […]Read More →
I’ll admit, when social media sprinted on to the digital marketing scene, I was extremely skeptical. Facebook, Twitter, Google+, LinkedIn, Pinterest, and all the other social media sites reminded me of MySpace and my first instinct was to wait until they all followed the same path to destruction. I was very cautious to avoid investing […]Read More →
My daughter Violet is 2.5 years old and while my wife and I are at work, Violet goes to a nearby day care. What’s interesting about this day care is that they send home report cards about midway through the regular academic calendar year and then another one at the end. It sounds crazy for a 2.5 […]Read More →
on June 11, 2015in Lead Generation, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: behavioral targeting, retargeting, trueview in-stream video ads, tv ads, youtube ad formula, youtube video advertisingwith No Comments
About 2 years ago, I started testing YouTube ads and I quickly discovered that one ad format, In-Stream ads, performed very well. The other two options, In-Search and In-Display, are great if all you care about are increasing your YouTube video view count. But if you want to drive leads and sales for your business, then […]Read More →
As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, […]Read More →
For the first time ever I got sucked into watching the Women’s College World Series (WCWS) this year. It all started when I was feeding my 2-month old son, Emmett, on the couch and there was nothing to watch on TV. I settled for a softball game and was quickly hooked. I think part of […]Read More →
In early May 2015, Google released yet another update to their algorithm that shook up the search results. This shouldn’t come as a surprise considering how frequently Google is rolling out updates these days. This update in particular, named “The Quality Update,” changed the way Google analyzes the quality of any given webpage’s content. Unfortunately, Google […]Read More →
After our live training last Thursday on The Complete SEO Audit, I have received several follow-up questions about one important area of SEO: Duplicate content. In this article, I’ll review what we covered in the training and go into a little more detail so make sure your website isn’t suffering in the search results due […]Read More →
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B […]Read More →
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