Over the years I’ve noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It’s an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It’s at the core of their digital marketing. Rather than thinking SEO is a completely separate […]Read More →
During last week’s Local SEO Formula live training there was one question that kept popping up: “How do you track phone calls from your SEO campaign?” Since this is such an important topic I’m going to answer this question in this article. Even if you’re already tracking your phone calls, I urge you to read this […]Read More →
About 3.5 months ago, my son Emmett was born, which of course means my wife, Erin, was still pregnant just over 3.5 months ago. Given that time frame, would you expect Erin, or any other woman, to be back to her “pre-pregnancy” workouts already? Of course not! In fact, Erin’s doctor estimated about 6 months […]Read More →
My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it. If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention. Or, if he wants to […]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence […]Read More →
As a kid, I loved puzzles. In fact, I still have a puzzle hanging in my apartment of a Norman Rockwell painting that I completed in elementary school. It’s not just puzzles though. I just love the process of discovering how all the individual pieces fit together to make something. That’s one reason I eventually went […]Read More →
Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there’s one more ingredient that I would argue is more important: Your mindset. Over the past 9 years of creating and executing marketing plans, I’ve come to realize that long term success or failure is […]Read More →
July marks the halfway point in 2015 so it’s a great time to review your progress compared to the marketing plan and goals you set in January. Are you ahead of your projections? Behind? Or are you not sure where you filed your marketing plan? :) We all know it’s important to set goals […]Read More →
I am notoriously bad at planning. Whenever someone asks what I’m doing this weekend I turn to my wife and ask the exact same question. She’s the planner in our family and that’s one reason why we’re married. She loves to plan and I love to tag along :) Of course, tagging along is no […]Read More →
Last Friday, June 26, 2015, the United States became the most populous country to legalize same-sex marriage. This decision was the culmination of a movement that started way back in the ’70s. That means this debate took about 40 years to resolve! Think about that for a minute. In the early years of this movement, there […]Read More →
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