How to Use Offline Interactions to Power Your SEO

This blog article is a guest post from Courtney McGhee of WooRank.    Quite frankly, people have been defining SEO wrong for years. Go ahead and Google it. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as [...]

By | 2018-03-23T08:00:34+00:00 March 23rd, 2018|Categories: SEO|Tags: |

7 Steps to Set Up a Campaign in Google AdWords

Google AdWords is one of the best advertising options online. Google has over 1.17 billion users, and that's why AdWords is a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google AdWords, the average business owner ends up with $2 in revenue?  [...]

By | 2018-03-23T10:34:11+00:00 March 22nd, 2018|Categories: Pay Per Click Advertising|Tags: , |

4 Tips for Creating Facebook Ads that Work

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

By | 2018-03-15T20:18:04+00:00 March 15th, 2018|Categories: Pay Per Click Advertising, Social Media|Tags: , |

5 Facebook Advertising Mistakes to Avoid

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they don't follow the adage, "If you build it, they [...]

By | 2018-03-15T15:38:28+00:00 March 15th, 2018|Categories: Pay Per Click Advertising|Tags: |

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]

By | 2018-03-10T15:47:43+00:00 March 10th, 2018|Categories: Pay Per Click Advertising|Tags: |

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

By | 2018-03-07T19:09:47+00:00 March 7th, 2018|Categories: Pay Per Click Advertising|Tags: , |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide (and our [...]

By | 2018-03-02T07:01:36+00:00 March 2nd, 2018|Categories: Tracking and Analytics|Tags: , |

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By | 2018-03-01T21:34:08+00:00 March 1st, 2018|Categories: Tracking and Analytics|Tags: |

Google AdWords News: AdWords Review Extensions Get the Boot

It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]

By | 2018-02-23T21:08:19+00:00 February 22nd, 2018|Categories: Pay Per Click Advertising|Tags: , |

5 FAQs About Social Media for Small Businesses

When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]

By | 2018-02-22T20:18:42+00:00 February 22nd, 2018|Categories: Social Media|Tags: , |