Email marketing is an important tool in your digital marketing toolkit. It’s a great way to remind your customers about the great things your business is doing and it’s also an effective tool for generating sales. However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results […]Read More →
Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence — just read our latest blog post on why Local SEO may be the best investment you ever make. Today we’ve decided to summarize 5 local SEO FAQs you didn’t know you needed answered… or […]Read More →
Remember the days that you had to Google a place for lunch before you left the house earlier that day? Or, take it even further back and think about a time that you opened up the phone book to find the closest hardware store. The growth of mobile technology has made it possible for us […]Read More →
Undertaking local SEO is a foundational step to building a solid local online presence. According to Google, 75% of people are more likely to visit your store if your business appears in their local search. For any business owner, this statistic alone makes good reason for undertaking local search optimization. The entire consumer industry has […]Read More →
Unfortunately, many businesses make email marketing mistakes that cost them time and potential customers. Here are seven common email marketing mistakes most businesses make and how to avoid them. Mistake #1: Not Segmenting Your List Do you send the same email to every subscriber on your list? If you do, you’re missing a major opportunity […]Read More →
One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here […]Read More →
Despite cries that email is ineffective or dying, a survey by Salesforce.com showed that 73 percent of marketers consider email marketing a core tactic. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing takes a lot of work. You need to make sure your content and message […]Read More →
Do you think it’s too late to start working on search engine optimization (SEO)? Do you think you’re rankings are just so bad that it’s not even worth trying at this point? If you just nodded your head yes, then you need to read this case study because it’s never too late! The Challenge Our client […]Read More →
Earlier this year I published a case study about how to track Google Analytics conversions across domains. In the case study I explained how Google Analytics does not track visitors properly across different domains. For example, if your website links to a 3rd party shopping cart or scheduling tool, then you’re likely not tracking that […]Read More →
Google Analytics is a powerful tool that can strengthen your website and marketing strategy — but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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