Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko. How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out […]Read More →
Last week, I answered 5 FAQs to help you understand “Traditional” SEO. But, for many businesses traditional SEO is not enough… You must also understand Local SEO. That’s why today, I’ll answer 5 FAQs about Local SEO. 1. What is Local SEO? Last week, we defined SEO as the process of getting your website to […]Read More →
SEO. These three little letters often feel like a digital mystery that needs to be solved. In order to help you crack the code on your digital marketing, we’ve put together a 2-part series to answer important FAQs about SEO. For part 1, we’ll cover some SEO basics and break down the key questions you need answered […]Read More →
What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise… It’s email marketing. To clarify, I’m talking about email marketing to your own “house” list of prospects and customers, not to a list […]Read More →
One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here […]Read More →
on April 17, 2016in Pay Per Click Advertisingtags: behavioral targeting, contextual targeting, demographic targeting, display network, google adwords, remarketing, retargeting, search networkwith No Comments
You’re about to learn how to avoid one of the most common and costly mistakes businesses make with Google AdWords. What is the mistake I’m referring to? Targeting Both Search & Display Networks With the Same Ad Campaign First, it’s important to point out why so many businesses make this mistake. Google AdWords encourages advertisers […]Read More →
I’ll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using […]Read More →
To be successful with search engine optimization (SEO), you must use the right tools. It’s simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to […]Read More →
If you’re using Google AdWords search ads without RLSA, then you’re missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It’s Google’s fancy terminology for retargeting in the search network. In case that didn’t make sense, let’s take a […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli. How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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