SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy […]Read More →
The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, […]Read More →
What is local SEO and how is it different from traditional SEO? That’s one of four frequently asked questions that I’m going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings in 2017. […]Read More →
Over the past few months I started to notice one of our Google AdWords management clients was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the campaign was launched. […]Read More →
Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is […]Read More →
In this article I’m going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales. Background One of our clients recently saw […]Read More →
Small business owners are always trying to gain insights about their customers. And why not? The key to making a sale is knowing who’s most likely to buy. That said, it’s unrealistic to survey everyone who walks through your door or visits your website — but with Google Analytics, you don’t have to. Google Analytics […]Read More →
Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I’ll go over some essential optimization techniques […]Read More →
One of the most frequently asked questions I receive when I’m presenting a SEO training is, “How do I safely and effectively get links to my website?” In this article, I’ll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let’s address why […]Read More →
The 16 Minute SEO Audit: How to Identify & Fix Problems Preventing Your Website From Ranking in Google
With SEO, the devil is in the detail. And if you’re familiar with SEO, then you know there are unfortunately a lot of details! That’s why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It’s simply impossible to remember every little detail if you try to wing […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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