Embrace digital marketing. If you want to spread the word about your business, then that’s what you’ve got to do. Newspaper and radio ads are still effective for small business advertising, but let’s face it – those old-school mediums don’t hold a candle to SEO, social media marketing, PPC marketing or other forms of going […]Read More →
The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post I’ll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and […]Read More →
One of the most important steps when setting up Google Analytics is to define your Conversions, or Goals. Common Goals are quote requests, demo requests, phone calls, and online orders. In other words, Goals allow you to track leads and sales generated from your marketing campaigns. Without Goals you’re flying blind and you don’t know which […]Read More →
One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing […]Read More →
So, your business has a Facebook page – now what? Social media marketing is great for connecting with customers and reaching new audiences, and no platform is more widely used than Facebook. Roughly 68 percent of American adults have Facebook accounts, according to a Pew Research Center survey from 2016. By comparison, the second-most popular […]Read More →
Success with social media marketing hinges on your decision about which network(s) to focus on. Choose the wrong network and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks and you’ll spread yourself and your team too thin to be effective. The solution is simple […]Read More →
Getting started in Google AdWords is easy, and blowing through an advertising budget is even easier — but are you getting the results you want? Many small business owners plunge into Google’s PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling […]Read More →
Harnessing the full potential of Google AdWords is easier said than done, especially if you’re a small business owner who is new to online advertising. But make no mistake — overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. […]Read More →
“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” – Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy […]Read More →
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you’re considering search engine advertising, then you need to answer this FAQ… Are My Customers Really Using Search Engines To Make […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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- 6 Digital Marketing Tips to Help Grow Your Business
- User Experience Design: How it Can Help to Increase Traffic & Conversions on Your Website
- No Google Analytics Goals? No Problem When You Use Sequence Segments
- How to Use Google Analytics to Track All of Your Marketing
- 7 Facebook Tips for Your Small Business