In this article I’m going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales. Background One of our clients recently saw […]Read More →
Your website has just one job: to sell. Sounds simple, but there’s a catch. Not every visitor to your website is ready to buy. In fact, the vast majority of your website visitors are not ready. Think about that for a minute… Let’s say you’re a salesman and you have 100 people in a room interested in your […]Read More →
Your conversion rate is hands-down the most important metric in digital marketing. Everything you do in online marketing is designed to convert visitors to your website into paying customers for your business. And conversion rates don’t just include sales — people who make appointments, fill out contact forms, call you, and request free quotes also count […]Read More →
What does your conversion funnel look like? Whenever I ask this question, I usually get two different responses. The first is, “I don’t have an conversion funnel.” And the second response is, “I’m not sure what it looks like, I haven’t thought about it in a long time.” Here’s the thing, every business has a conversion […]Read More →
Email marketing can be powerful and far-reaching — more people use email than Facebook and Twitter combined — but you won’t get far if you’re going in blind. Email marketing is like any other form of online marketing — you’ll only succeed if you optimize, and optimizing requires data. But which data should you track to […]Read More →
With this year’s election, there sure is a lot to talk about. It seems like every day we have some new gossip on Trump or Clinton. But if you sift through all the noise, there’s actually a lot you can learn from this election – Specifically with email marketing. In this article I’m going to […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Lisa Green. How did you get into digital advertising? After I graduated college, I was working for a media research company, but my particular position didn’t have much room for growth and I […]Read More →
In my last article, I presented key reasons that email marketing is important for your business. If you’re just getting started, then you’ve probably realized there is one glaring problem. You don’t have an email list. Without a list, you probably agree that email marketing is important but you have no idea how to get started. Not […]Read More →
Email marketing is the rusty old hammer of the online marketer’s toolbox. But rusty old hammers never go out of style — search through any garage or tool box, and you’re likely to find one. Email isn’t new or exciting and people don’t sit at coffee shops chatting about the day’s coolest emails. But just […]Read More →
In our last article, I explained why content marketing is extremely valuable to use for your business. But, just because you realize using content marketing to engage your audience is important, that doesn’t mean you know how to create that content. This article focuses on how to create content that hooks your audience in and keeps […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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