Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to “enable dynamic search ads for this campaign” and then you can set up an ad group with the group […]Read More →
I’ll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using […]Read More →
On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives as a result can be difficult to recover from. In this article we’re going to […]Read More →
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted […]Read More →
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your marketing will fail. It’s really that simple. That leads us to the first key concept here… Digital Marketing Is A Lot Like Assembling A […]Read More →
Embrace digital marketing. If you want to spread the word about your business, then that’s what you’ve got to do. Newspaper and radio ads are still effective for small business advertising, but let’s face it – those old-school mediums don’t hold a candle to SEO, social media marketing, PPC marketing or other forms of going […]Read More →
The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post I’ll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and […]Read More →
One of the most important steps when setting up Google Analytics is to define your Conversions, or Goals. Common Goals are quote requests, demo requests, phone calls, and online orders. In other words, Goals allow you to track leads and sales generated from your marketing campaigns. Without Goals you’re flying blind and you don’t know which […]Read More →
One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing […]Read More →
So, your business has a Facebook page – now what? Social media marketing is great for connecting with customers and reaching new audiences, and no platform is more widely used than Facebook. Roughly 68 percent of American adults have Facebook accounts, according to a Pew Research Center survey from 2016. By comparison, the second-most popular […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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