Have you ever considered what a visitors experience is like when they’re on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics […]Read More →
If you’re familiar with Google Analytics, then you know it’s a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising. In other words, any marketing you’re doing off of […]Read More →
What do you really know about how visitors interact with your website? If you’re not using Google Analytics, then your answer is probably “not much.” Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get […]Read More →
The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it’s done. However, most ads fall well short of that lofty, 2-pronged goal. They typically […]Read More →
If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads. 1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have […]Read More →
1,230,000,000. That’s how many active daily users are on Facebook. Digital marketing has drastically changed over the last decade. Ten years ago, Facebook had just switched from being a platform reserved for college students to a platform that everyone could access. The profile pages looked completely different and “Newsfeeds” and “Timelines” didn’t exist. Fast-forward to today. […]Read More →
This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC. Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other […]Read More →
Do you have a “report card” for your digital marketing? Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics. Here’s […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli. How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a […]Read More →
If you want to see how your SEO campaign is performing then where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough. But that is actually the least accurate method to check your SEO results for two […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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