Update, Delete, or Redirect: Dealing With Old, Low-Traffic Blog Posts

If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By |November 25th, 2022|Categories: SEO|

5 Signs Your Website Needs a Redesign

If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under-construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here are [...]

By |November 21st, 2022|Categories: WordPress|

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]

How to Survive & Thrive at SEO as a Small Business Owner

Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]

By |November 14th, 2022|Categories: Search Engine Optimization, SEO|

Everything You Need to Know About E-A-T for SEO

We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]

By |November 11th, 2022|Categories: Search Engine Optimization, SEO|

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

3 Marathon Takeaways to Help You Create Your Marketing Plan

This Sunday is the 2022 New York City marathon. Although I’m not running in this year’s race, I ran the NYC marathon back in 2015. I went through my old notes from the time, and I had 3 major takeaways from my training and race experience. There are a lot of similarities between training for [...]

By |November 4th, 2022|Categories: Strategy|Tags: |

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust in your site. [...]

3 SEO Tips from My Adventures in a Pumpkin Patch

When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins.  I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea.  The farm was jam-packed with kids, parents, tractors, [...]

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