This is the 4th and final article in our 4-part Retargeting Advertising series. In case you missed the first 3, here’s a quick recap: Part 1 was a Beginner’s Guide to Retargeting Part 2 was an introduction to Display Retargeting Part 3 was an introduction to Retargeting using Search Ads (aka RLSA) Now, in part […]Read More →
In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads. Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in Google.com? It’s true, and if you’re already advertising […]Read More →
This is article #2 of our 4-part Retargeting Advertising series. In case you missed it, the first article was a beginner’s guide to retargeting, which explained how retargeting works and why I recommend you use it to market your business. In part 2, we’re going to dive a little deeper into one of the three […]Read More →
Over the next couple weeks I’m going to publish a 4-part series about retargeting advertising. Why? Because retargeting is one of the most cost-effective, laser-targeted forms of advertising for small businesses. If you’re already advertising online, then retargeting will help you increase your return on ad spend. If you’re not yet advertising, then retargeting is […]Read More →
On April 21, 2015 Google is rolling out a big change to their search engine algorithm. More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search […]Read More →
If you want to see how your SEO campaign is performing then where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough, but that is actually the least accurate method to check your SEO results for two […]Read More →
In Monday’s article about how to track your digital marketing ROI, I walked through the 4 tools you need: Website Analytics Phone Tracking Customer Relationship Management (CRM) Tracking KPI Tracking But just knowing what you need is only half the battle; You also need to know how to get everything set up! That’s why today […]Read More →
This is the final article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. In case you haven’t been following along, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means we’re going to focus on Pillar #4 today, which is Tracking. Tracking is the “ugly duckling” in most […]Read More →
This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we’re focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why […]Read More →
on March 22, 2015in Conversion Rate Optimization, Copywriting, Email Marketing, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: conversion rate optimization, email follow-up, remarketing, retaregeting, website conversions, youtube video adswith No Comments
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest […]Read More →
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