With Google AdWords, the “numbers don’t lie,” but they don’t always tell the whole truth either. That may sound strange considering one of the main benefits of digital advertising is all the tracking data available. However, conversion tracking, or quantitative data, only tells half of the story and is not enough to measure Google AdWords performance. What’s the other […]Read More →
How much money could make if you were ranking #1 in Google for your target keywords? That’s an important question to answer because it tells you how much you can afford to invest in SEO. The problem is there is no one-size-fits all answer to the question. For one business the answer could be a […]Read More →
There are 3 distinct phases of Google AdWords advertising. And depending on which phase you’re in you need to adjust your focus and your expectations for the ad campaign. In other words, using tactics that are not appropriate for the phase you’re currently in will result in poor performance. Let me put this into perspective for […]Read More →
Think of Google AdWords advertising like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Lead Content Writer, Lisa Fritscher. How did you get into writing and marketing? I actually fell into writing by accident. I had recently returned to Orlando, where I grew up, from New Orleans, and I needed […]Read More →
Every Google AdWords campaign must be optimized after it’s launched. It doesn’t matter how much work goes into the campaign setup, after your ads go live you must optimize or else you’ll likely fail to generate ROI. Did you know that? Nearly every campaign will fail unless you monitor closely, make required edits, and fine […]Read More →
My answer to this question will likely surprise you. In my experience, many business owners believe Google AdWords does not work, and even worse, is a villain out to steal your money. However, there are also many other business owners that feel the exact opposite — they believe AdWords is a hero that brings customers […]Read More →
When I started back in 2006, search engine optimization (SEO) was not widely known or understood. In fact, I’m pretty sure my parents thought I was either lying about having a job, doing something illegal, or both… :) At that time, most businesses didn’t have anyone dedicated to improving their SEO. The businesses that did, […]Read More →
Search engine optimization (SEO) can be very frustrating. Google’s algorithm is complex so there is rarely just one thing you can do to get one of your webpages to rank #1. In fact, focusing too much on any one tactic or on any one of your webpages can be counterproductive. Just because you want to […]Read More →
Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it’s true! If you’re not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what’s […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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