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The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

9 Ways to Measure Digital Marketing Success

A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]

By | September 19th, 2018|Categories: Tracking and Analytics|Tags: , |

5 Google Analytics FAQs to Explain Website User Behavior

It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]

By | September 14th, 2018|Categories: Tracking and Analytics|Tags: |

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By | September 13th, 2018|Categories: Uncategorized|

Why Local SEO Might Be the Best Investment You Ever Make

Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone makes good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: In-store [...]

By | September 6th, 2018|Categories: SEO|Tags: , |

SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

The Lowdown on Local SEO in 2018

If you're a local business trying to market your products and services online, you need to know about local SEO. Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same [...]

By | August 30th, 2018|Categories: SEO|Tags: |

Digital Marketing News Roundup: August 2018

Welcome to another edition of Main Street ROI's Digital marketing news roundup. Each month, we review the most important advancements in the digital marketing world. August brought us a Google algorithm update, Facebook tools devoted to improving the mental health of users, and a sneak peek of possible new rich snippets. Let's start with the [...]

By | August 30th, 2018|Categories: Strategy|Tags: |

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By | August 16th, 2018|Categories: Strategy|Tags: , |