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Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

By | 2018-01-10T07:07:23+00:00 January 17th, 2018|Categories: Content Marketing, Strategy|Tags: , |

Where to Look and What to Learn From Your Competition’s SEO

SEO is competitive because search engines are always seeking to deliver the best possible results for each query. Your site's structure, content and link profile are constantly being evaluated and compared to your peers in order for Google to ensure the most relevant content appears. For example, if you're a dentist in Rutland, Vermont, Google will constantly be comparing your [...]

By | 2018-01-14T18:35:38+00:00 January 11th, 2018|Categories: SEO|Tags: , |

How To Use Content Marketing to Improve Your SEO Results

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]

By | 2018-01-11T08:18:40+00:00 January 11th, 2018|Categories: Content Marketing|Tags: , |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

By | 2018-01-05T08:18:28+00:00 January 5th, 2018|Categories: Conversion Rate Optimization, Tracking and Analytics|Tags: , |

Google Analytics Audit: 10 Steps to Check Your Account is Setup Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's [...]

By | 2018-01-03T13:27:01+00:00 December 26th, 2017|Categories: Tracking and Analytics|Tags: , |

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

By | 2017-12-26T07:51:05+00:00 December 26th, 2017|Categories: Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategy|Tags: |

5 Ways To Create Great SEO Blog Content

Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]

By | 2017-12-21T08:58:59+00:00 December 21st, 2017|Categories: Search Engine Optimization, SEO|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

By | 2017-12-21T07:56:18+00:00 December 21st, 2017|Categories: Tracking and Analytics|Tags: , |

What You Need to Know About Google Quality Score

Whether you use Google AdWords all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By | 2017-12-17T10:42:42+00:00 December 16th, 2017|Categories: Pay Per Click Advertising|Tags: |