Is SEO still necessary? Every year, this is one of the most commonly debated questions in the digital marketing world. And every year, the answer remains the same — yes, SEO is necessary. In fact, not only is SEO necessary for your business, it’s one of the greatest investments that you can make. You can think […]Read More →
As we enter the new year, business owners and digital marketers might be wondering if search engine optimization is officially a thing of the past. The short answer: “No.” And the slightly longer answer: “Heck no!” Sure, certain SEO practices are obsolete thanks to Google’s ever-changing search algorithms. In many ways, though, this is a […]Read More →
To be successful with search engine optimization (SEO), you must use the right tools. It’s simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to […]Read More →
Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. This helps you understand what’s working and what isn’t, so you can focus your budget on what is actually benefiting your business. The […]Read More →
Last year, a client came to us with an interesting Google Analytics conversion tracking problem. They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn’t know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website […]Read More →
This week I’ve heard a lot about New Year’s resolutions and goals for 2017. For businesses using Google AdWords, those resolutions include something about maximizing their ad budgets to ensure a strong ROI. I wanted to learn more about this so I asked three of our Google AdWords Analysts – Jane, Lisa, and Kwasi – to […]Read More →
We’re about to ring in the new year where people across the world will set their resolutions for 2017. Along with your personal resolution, why not make a resolution to guarantee that 2017 is the best year yet when it comes to your digital marketing? In order to do that, you need to make sure you […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Kaitlin Smith. How did you get into digital marketing? My degree in college was Spanish with an emphasis on business and communication. While I enjoyed Spanish, the business side has had a much bigger […]Read More →
Think of Google AdWords advertising like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been […]Read More →
Santa knows the drill. With tomorrow being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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- 5 Reasons Why SEO Is a Great Investment for Your Business
- SEO Outlook for 2017 and What It Means for Your Small Business
- The 11 SEO Tools Every Small Business Should Be Using
- 6 FAQs About Google Analytics That Every Small Business Owner Wants Answered
- [Case Study] How to Track Google Analytics Conversions Across Domains