Email marketing is the rusty old hammer of the online marketer’s toolbox. But rusty old hammers never go out of style — search through any garage or tool box, and you’re likely to find one. Email isn’t new or exciting and people don’t sit at coffee shops chatting about the day’s coolest emails. But just […]Read More →
In our last article, I explained why content marketing is extremely valuable to use for your business. But, just because you realize using content marketing to engage your audience is important, that doesn’t mean you know how to create that content. This article focuses on how to create content that hooks your audience in and keeps […]Read More →
The phrase “content is key” has been buzzing around the marketing world for quite some time now. It’s an easy statement to make, but not necessarily an easy one to fully understand for anyone who don’t specialize in marketing or writing. In this article, I’ll explain exactly what content marketing is and why you should start using […]Read More →
A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog – both help increase profits in the […]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence […]Read More →
If you know how to sell a house, then you know the rules of effective local search engine optimization. Or if you’re like me and you’ve never sold a house by yourself, but you’ve watched a lot of Million Dollar Listing, then you have a good idea how local SEO works. In this article I’ll […]Read More →
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our lead Digital Marketing Advisor, Morgan Gertler. Meet Morgan Gertler How did you get into marketing? I went to school for English and Writing, and my first full-time job out of college was at a […]Read More →
When was the last time you took out an encyclopedia or looked something up in the dictionary? That’s probably a tough thing to remember but there was a time that using them was the only way to find information. Then came Google. With mobile search, getting instant answers to your questions is incredibly fast and […]Read More →
You’re on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google “ice cream near me” and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on […]Read More →
Now that the 2016 Summer Olympics are officially over, it’s time to reflect on the key takeaways. More specifically, what can we learn from the Olympics that will help us improve our marketing for the rest of 2016? That might sound crazy, but there are actually some important marketing lessons you may have missed while […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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