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How to Get Cheap Clicks with Facebook Ads

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google AdWords, and eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How [...]

By |May 6th, 2021|Categories: Pay Per Click Advertising|Tags: |

The Key to Success with Facebook Ads: Audience Temperature

Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It's easy to ignore because there are no options to select the audience temperature as you're building your campaign.  It's not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, [...]

6 Reasons Why Google Ads Are a Smart Investment

I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google.  You can check using [...]

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By |April 22nd, 2021|Categories: Pay Per Click Advertising|Tags: |

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign success or failure?  It's hard to believe, but it's true.  If this one data point is superior than your competitors then you will dominate your market. Can you guess which one?  Is [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.  Like most runners, I ignored it.  I just kept right on running like there was nothing to worry about.  That is of course until that fateful day when my Achilles was too sore to walk normally without pain.  When you can't walk, then [...]

Google Ads: How Much Should You Spend?

Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: How much should I be spending in Google Ads? That's a great question and there are really 2 answers to this question... First, [...]

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was [...]

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