[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the '80s like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By |September 22nd, 2022|Categories: Pay Per Click Advertising|Tags: |

How to Actually Get an ROI With Social Media Marketing

A whopping 200 million small businesses use Facebook to connect with people. They don't use it because it fails them. They use it because it's proven to deliver an ROI. Have you ever wondered what other businesses are doing that you may not be doing? If you're not seeing an ROI or enough of one, [...]

By |September 22nd, 2022|Categories: Social Media|Tags: , |

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.  Like most runners, I ignored it.  I just kept right on running like there was nothing to worry about.  That is of course until that fateful day when my Achilles was too sore to walk normally without pain.  When you can't walk, then [...]

What Is Duplicate Content In SEO? How to Find It and Fix It

Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO, because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate [...]

By |September 8th, 2022|Categories: SEO|

Why Your Marketing Plan Is a Training Program (Not a Report)

Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.”  To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]

What Is Black Hat SEO? How to Identify and Avoid It

Wondering why your website isn’t showing up on Google? It could be because of black hat SEO. Black hat SEO is the unethical side of search engine optimization. It’s any set of techniques that are used in place of a user’s experience and their trust in search engines. Black hat SEO strategies are used to [...]

By |September 2nd, 2022|Categories: SEO|

Clutch Recognizes Main Street ROI Among New York’s Best SEO Companies for 2022

At Main Street ROI, our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. We offer different levels of digital marketing services, whether you’re just starting or you have a more established online presence. In addition to services, we offer digital marketing consulting to provide you [...]

By |August 31st, 2022|Categories: SEO|

What Are Long-Tail Keywords: How to Find Them and Use Them for SEO

You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions.  The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]

By |August 29th, 2022|Categories: Content Marketing, SEO|
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