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July 2018 Digital Marketing News Roundup

This past month has been a busy one in the digital marketing world. Summer is in full swing and Google has been making some big changes to their suite of products and of course, their search engine. From an AdWords rebranding to Twitter cracking down on fake accounts, read on below for the rundown of [...]

[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]

24 Key Stats About Digital Marketing You Need to Know

Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]

6 Reasons Why Google AdWords Is a Smart Investment

I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google.  You can check using [...]

3 Biggest SEO Mistakes to Avoid in 2018

SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy [...]

By | July 12th, 2018|Categories: Search Engine Optimization|Tags: , |

How to Spy on Your Competitor’s AdWords Campaigns

Have you ever wished you could figure out what your competitors are doing with their AdWords campaigns? If you could just know what keywords they were using, what all their ads looked like, and which ones worked best, you'd have a fighting chance at beating them, right? Well, we're about to divulge a way for [...]

By | July 6th, 2018|Categories: Pay Per Click Advertising|Tags: , |

How to Use Blogging to Improve Your SEO

Think of Google's search engine as a big pond of fish. Google sells fish. Its customers are its users. When customers come to Google and say, "I want the best bass you have over 10 pounds," the search engine's job is to find it and display it to the user. The problem is that there [...]

By | July 5th, 2018|Categories: Content Marketing|Tags: |

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By | June 30th, 2018|Categories: Search Engine Optimization, SEO|

June 2018 Digital Marketing News Roundup

Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]