To be blunt, it’s easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign’s goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I’ll […]Read More →
on November 16, 2017in Pay Per Click Advertisingtags: behavioral targeting, contextual targeting, demographic targeting, display network, google adwords, remarketing, retargeting, search networkwith No Comments
Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy’s Parade or afternoon football, there’s no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff […]Read More →
To be #1 on Google. Isn’t that every small business owner’s dream? Ranking high in Google’s search results is without a doubt one of the best ways to get traffic to your website and turn those visitors into customers. That’s why making sure to focus on SEO as part of your digital marketing plan is […]Read More →
High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In […]Read More →
Since August, we’ve been partnering with leaders in the digital marketing world to offer free webinars to our audiences as part of our Master Your Marketing series. In this series, marketing professionals are bringing insider tricks, stories and case studies designed to help you master different aspects of digital marketing and advertising. Our third webinar in […]Read More →
Even though guest blogging is a two-way street, more often than not we hear advice from the blogger’s perspective on how they can make the most out of blogging with a third party. This is often fairly standard: bloggers will pitch topics that are relevant to that particular blog’s audience, follow their editorial guidelines, and […]Read More →
It’s hard to believe that we’re nearing the end of 2017 already. With the business of the holidays looming just around the corner, it’s important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you’re using Google Analytics. Google Analytics is […]Read More →
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. […]Read More →
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own “down and […]Read More →
To be blunt, Google doesn’t want to trust your website. It takes a lot of effort to convince Google that your site is a reliable resource for anything and in the meantime they continue to hunt for site issues in increasingly complex ways. One of the strongest ways to show Google that your site is […]Read More →
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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