Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or are these tactics mutually [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
The Internet is littered with misinformation and terrible, terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]
Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away. When you over-do it with [...]
Tired of settling for pages 3, 4, 5, or higher in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]
As we begin to wrap up the year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for next year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions [...]
If you're like most business owners I talk to, then you're not fluent in the HTML coding language, and you're not exactly sure where meta tags like the title tag and meta description are located on your webpages. That's why SEO can often feel like trying to cook dinner using directions written in a foreign [...]
With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already. If you have writer's block or early-onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all too [...]
I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout. This particular workout was quite easy for her before she was pregnant with Emmett. What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]
