One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all [...]
If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high you’re ranking. Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam packed with kids, parents, [...]
With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already. If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]
What happened to September? It seems like yesterday we were all waving goodbye to summer, and now here we are -- the end of September. This past month, Google sent out a lot more mobile-first indexing announcements, and there's also been a good amount of social media news. YouTube launched vertical video ads, Twitter is giving more [...]
To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone makes good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: In-store [...]
Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]
