SEO Trends to Look Out for in 2018

Search Engine Optimization is and will always be a moving target. Each year search engines slightly change the way they work, rendering some strategies obsolete and making new strategies necessary. It's a bit like language with its constant iterative evolution. New words or phrases gain meaning and popularity, slowly becoming overused and distorted then inevitably discarded in favor [...]

By | 2017-11-29T11:12:13+00:00 November 29th, 2017|Categories: Search Engine Optimization, SEO|

Why Hosting a Thanksgiving Meal Is Like Preparing Your SEO Strategy

Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy's Parade or afternoon football, there's no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff [...]

By | 2017-11-25T15:58:57+00:00 November 10th, 2017|Categories: SEO|

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By | 2017-11-25T15:41:10+00:00 November 5th, 2017|Categories: Content Marketing, Copywriting, SEO|

4 Scary SEO Tactics That Will Forever Haunt Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies which took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust of your site. [...]

By | 2017-11-25T12:06:08+00:00 October 25th, 2017|Categories: Search Engine Optimization, SEO|Tags: , , , , |

How to Conduct an SEO Content Audit

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]

By | 2017-11-20T15:13:13+00:00 October 20th, 2017|Categories: Content Marketing, Search Engine Optimization, SEO|Tags: , |

10 Stats to Prove You Need Local SEO for Your Small Business

For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective. Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of [...]

By | 2017-11-12T10:17:55+00:00 September 16th, 2017|Categories: Search Engine Optimization, SEO|

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free.  That's primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you'll pay for every click on your ad.  With organic SEO traffic there is no cost for clicks to your website.  Hence [...]

By | 2017-11-12T10:17:55+00:00 September 13th, 2017|Categories: Search Engine Optimization, SEO|Tags: |

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

By | 2017-11-12T10:17:59+00:00 September 12th, 2017|Categories: Search Engine Optimization, SEO|Tags: , , , |

11 Steps to Improve Your Local SEO

You're on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on [...]

By | 2017-11-12T10:17:59+00:00 September 11th, 2017|Categories: SEO|Tags: , |

Why Keyword Research is Key to Your SEO Strategy

One of the most valuable aspects of SEO strategy is its ability to influence how a business interacts with its customers, products and marketplace. All businesses have intuitions about their business landscape but SEO forces every business to test these intuitions against the hard reality of search data. Through keyword research, you can confirm if your [...]

By | 2017-11-12T10:18:00+00:00 September 7th, 2017|Categories: Search Engine Optimization, SEO|