SEO

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May 2018 Digital Marketing News Roundup

The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]

Top 4 Reasons to Use WordPress When You Redesign Your Website

For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]

By | May 15th, 2018|Categories: Mobile, SEO, Strategy|

ALT Text for Images: Do You Really Need It?

They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]

The Importance of Headers on Your Website Pages

Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]

Why Screaming Frog Is the Best SEO Tune Up Tool

Due to the ever-changing world of SEO, there comes a time when you have to go through your website to ensure it meets best practices according to Google. While you could simply go through every single page of your site to do a SEO audit, it's not feasible for those who have websites with hundreds [...]

By | April 26th, 2018|Categories: Search Engine Optimization, SEO|Tags: , |

How to Write Title Tags and Meta Descriptions for Higher Click Through Rates

Rankings on search engine results pages don't matter if people aren't enticed to click on the link to your website. Since the first things people see when they look at search results are title tags and meta descriptions, they are extremely important in getting Internet users to click through to your site. Let me explain [...]

By | April 19th, 2018|Categories: SEO|Tags: , |

How to Use Offline Interactions to Power Your SEO

This blog article is a guest post from Courtney McGhee of WooRank.    Quite frankly, people have been defining SEO wrong for years. Go ahead and Google it. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as [...]

By | March 23rd, 2018|Categories: SEO|Tags: |

How to Get Started With Local SEO to Generate Sales for Your Small Business

Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]

By | February 6th, 2018|Categories: SEO|Tags: , |

The 16 Minute SEO Audit: How to Identify & Fix Problems Preventing Your Website From Ranking in Google

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]