SEO

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5 Ways To Ensure Maximum Visibility in Google Search

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I'll go over some essential optimization techniques [...]

The Dos and Don’ts of SEO: 5 Tips for Your Small Business

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques which worked just a few years ago are now obsolete. In today's article, I'll fill you in on some essential Do’s and Don’ts in the world [...]

By | April 26th, 2019|Categories: SEO|Tags: , |

How to Protect Your Website from Negative SEO

SEO is a competitive industry, and sometimes people cross the line. Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings? If so, you might be a [...]

5 Tips to Avoid an SEO Penalty from Google

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a result, can be difficult to recover from. In this article, we're going to [...]

By | April 25th, 2019|Categories: SEO|Tags: , , |

Top 6 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong…   One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free.  That's primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you'll pay for every click on your ad.  With organic SEO traffic there is no cost for clicks to your website.  Hence [...]

By | February 7th, 2019|Categories: Search Engine Optimization, SEO|Tags: |