How to Get Started With Local SEO to Generate Sales for Your Small Business

Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]

By | 2018-02-06T19:04:05+00:00 February 6th, 2018|Categories: SEO|Tags: , |

The 16 Minute SEO Audit: How to Identify & Fix Problems Preventing Your Website From Ranking in Google

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

By | 2018-02-01T20:42:34+00:00 February 1st, 2018|Categories: Search Engine Optimization, SEO|Tags: , , |

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

By | 2018-01-25T21:39:00+00:00 January 25th, 2018|Categories: Search Engine Optimization, SEO, Tracking and Analytics|Tags: , |

[SEO Case Study] How Splintering Can Increase Traffic 40X

In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website.  If you are familiar, then this is a reminder to see [...]

By | 2018-01-19T19:43:26+00:00 January 19th, 2018|Categories: Search Engine Optimization, SEO|Tags: , , |

Where to Look and What to Learn From Your Competition’s SEO

SEO is competitive because search engines are always seeking to deliver the best possible results for each query. Your site's structure, content and link profile are constantly being evaluated and compared to your peers in order for Google to ensure the most relevant content appears. For example, if you're a dentist in Rutland, Vermont, Google will constantly be comparing your [...]

By | 2018-01-14T18:35:38+00:00 January 11th, 2018|Categories: SEO|Tags: , |

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

By | 2017-12-26T07:51:05+00:00 December 26th, 2017|Categories: Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategy|Tags: |

5 Ways To Create Great SEO Blog Content

Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]

By | 2017-12-21T08:58:59+00:00 December 21st, 2017|Categories: Search Engine Optimization, SEO|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

SEO Trends to Look Out for in 2018

Search Engine Optimization is and will always be a moving target. Each year search engines slightly change the way they work, rendering some strategies obsolete and making new strategies necessary. It's a bit like language with its constant iterative evolution. New words or phrases gain meaning and popularity, slowly becoming overused and distorted then inevitably discarded in favor [...]

By | 2017-11-29T11:12:13+00:00 November 29th, 2017|Categories: Search Engine Optimization, SEO|

Why Hosting a Thanksgiving Meal Is Like Preparing Your SEO Strategy

Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy's Parade or afternoon football, there's no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff [...]

By | 2017-11-25T15:58:57+00:00 November 10th, 2017|Categories: SEO|