I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]
Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]
We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]
You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice cream shops in the area. You choose one and order [...]
SEO is like a slow burning fire. Once you get it started, you need to add more wood to it to keep it going. Think of your website as the fire, and SEO tasks as the wood. Each piece of wood you add, the longer it will burn (work for you). Below, I'm providing you [...]
For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]
Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques that worked years ago are now obsolete. In today's article, I'll fill you in on some essential Do’s and Don’ts in the world of SEO today. [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
