In this video, Kyle covers a few common SEO mistakes to avoid, including focusing on the wrong keywords, not prioritizing high-traffic keywords, and expecting immediate results. He talks about the importance of thorough keyword research and documentation to prevent optimization errors. Additionally, he warns against being misled by audit tools like Google Search Console or [...]
In this video interview, Kyle explains the role of user experience (UX) in SEO. Google considers various UX factors, such as page load speed, user engagement, time spent on a site, and bounce rates, to determine search rankings. Positive user interactions, like scrolling, clicking through pages, and completing actions such as purchases or form submissions, [...]
For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]
In this video, Kyle discusses the most commonly used SEO plugins for WordPress, focusing on five key tools: ‣ Yoast‣ Rank Math‣ All in One SEO‣ Redirection‣ Header Footer Code Manager Yoast is the most popular, offering essential SEO features like setting title tags and meta descriptions, and assessing page performance with a color-coded system. [...]
Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO, because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate [...]
In this video, Kyle explains how site speed affects search engine rankings. A slow-loading website negatively impacts user experience, leading to higher bounce rates and reduced engagement—both of which are factors Google considers in its ranking algorithm. Improving site speed is essential for better usability and higher search engine rankings. If you would like to [...]
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
Getting the most out of your website requires a diverse set of marketing skills. Generating traffic and warm leads is crucial, but your website experience won’t be optimal until it’s technically up to par. A technical SEO audit is the puzzle piece you’ve been looking for. During a technical audit you check all the aspects [...]
Learn essential strategies to rank higher in search results by focusing on three core aspects: 1) Identifying and fixing technical issues on your site2) Ensuring content relevance3) Building website authority In this video, Kyle covers the importance of a thorough technical audit to uncover potential problems that might affect your site's performance. If you would [...]
You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions. The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]
