Have you discovered aspects of your website that aren’t up to modern standards? Are you rebranding your business with a new logo and graphics, too? You’ll want to relaunch your website to ensure your brand elements look cohesive. Relaunching a website is no cakewalk, though. Your website includes frontend elements like your brand colors and [...]
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]
Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]
When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or are these tactics mutually [...]
Is SEO still worth it when you can buy a top spot on the search results page with Google Ads? Does it even make sense to invest in your website when everyone’s on social media these days? When you run a small business, you want to make sure everything you spend your money on is [...]
During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this [...]
For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]
Google algorithm updates are big news for those of us in the SEO industry, and if you’re a small business owner who handles your own SEO, they’re worth paying attention to. An algorithm change could mean an uptick in traffic for your website, or it could spell disaster if you fall out of Google’s good [...]
