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Digital Marketing Options If You Can’t Afford Super Bowl Ads This Sunday

This Sunday is one of the most anticipated events for both sports fans and marketing executives.  Of course I'm talking about Super Bowl XLIX.  Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]

Marketing Lessons from My NYC Marathon Training

Yesterday I ran my third NYC marathon and this year was by far the best both in my time and my enjoyment of the race.  I guess 3rd time's a charm. :) If you had talked to me back in 2008 (when I first started to run around the 1.5 mile reservoir), then I would have [...]

How to Measure ALL of Your Marketing Campaigns

Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance.  Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]

The Future of Online Marketing

As we approach the end of 2013, I've been reflecting on how much online marketing has changed over the past few years, and where it's headed in 2014. In 2012, we saw Google move local business listings from Google Places over to Google's social media platform, Google+. Then in 2013, Google AdWords advertising accounts were [...]

SEO Is No Longer Just Search Engine Optimization

I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general.  For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, "Can you help me with my [...]

The Hummingbird Google Update Makes Local SEO Even More Important

I've been talking about the death of "old school" SEO for well over a year now, and the most recent Google algorithm update called, "Hummingbird" was the proverbial nail in the coffin.  Old school SEO is officially dead! In case you're not familiar with my terminology, "old school" SEO can be summed up in one [...]

Use AdWords Segment Reports To Fix 2 Potential Problems

When I first learned how to use Google AdWords back in early 2006, their reporting tools were fairly simple.  There was a separate area in AdWords dedicated to reporting and only basic metrics like impressions, clicks, cost, and conversions were available. Boy have things changed over the years! Now, there's no separate reporting section.  Instead, [...]

6 Effective Options To Get on Google’s First Page

As Google continues to evolve their homepage, new opportunities popup for search engine marketing. The simpler days of relying on just one tactic like optimizing your website are over.  As you'll see in this post there are a lot of options when it comes to getting your business on the first page of Google for [...]

Mobile Is So Hot Right Now (What To Do About It)

Everywhere I look I see a new article about mobile internet usage and its impact on businesses.  Just this past Monday, Techcrunch published an article about The Mobile Tipping Point chock full of impressive mobile revenue growth numbers for Facebook and Groupon. In the words of Maury Ballstein, "Mobile is so hot right now." Move [...]

Google AdWords Enhanced Campaign Settings Checklist

Earlier this year Google announced the Enhanced Campaign migration and like most other advertisers, I've been kicking and screaming ever since.  The last thing I like to do is spend time relearning something that from my perspective worked perfectly fine "the old way." The deadline to migrate was July 22, 2013 so most advertisers are [...]