Learn how to craft compelling Facebook ad copy to captivate your audience quickly.
Discover tips like using captivating hooks, asking questions, and conducting market research to identify pain points that you can use to refine your messaging.
You can also explore competitor strategies by using the Facebook Ads Library for inspiration.
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Video Transcription
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what are some tips to create compelling
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ad copy that will resonate with your
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Facebook
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audience there are a lot of ways you
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could go about this um I know I know
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that as far as compelling ad copy goes
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you want to have your hook uh dialed in
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so you want to capture their attention
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pretty quickly um I know that you know a
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lot of advertisers do this by do you
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know making something like a like quirky
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in the in the very one you know first
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one or two sentences of that ad copy you
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want to ask a question possibly um get
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people thinking and get people reading
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because you only have such limited time
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to get their attention um oftentimes
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it’s going to be your image that
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captures the attention of the of the
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person scrolling on Facebook but if you
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have uh engaging ad copy um you know
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that that will hook them in and they’ll
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they’ll have to actually click on the
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see more or click on the expans uh the
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expansion button so that they can
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continue reading through the rest of the
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ad copy and that’s the main reason you
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want to capture their attention in the
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first one or two sentences um one of the
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ways that you could you know get like a
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rough draft of some different ad copies
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that you might want to test is you could
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do some market research on your target
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audience you know find out what what
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they’re paying points are um you can do
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this even by looking at
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um uh you can do this by looking at the
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reviews of your past customers as well
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like if you have testimonials you can go
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in and see what people are often talking
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about and their testimonials what their
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initial struggles were um how you were
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able to help them and you can kind of
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refine that into compelling ad copy to
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capture the attention of more people
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that you could possibly help um the
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paino thing is the most important you
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want to see uh what it is that people
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are struggling with that you can resolve
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for them and try to make sure that uh
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you’re being clear about you know how
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you’re going to help them what what the
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what the problem is that you can help
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with and uh you know get their attention
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pretty quickly like I said but the thing
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with that is that uh you know Facebook
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ads Library could be another resource
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for you to kind of look and see what
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your competitors are doing um if you
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have like a specific Niche or if you
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have uh competitors that you know are in
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in the direct um relation to to the same
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you know products or services that you
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sell you could go and take a peek at
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their Facebook page and uh you know and
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search the Facebook ads Library by
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keyword even so even if you don’t know
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of a certain competitor you can look at
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the keyword word for whatever topic it
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is that you’re wanting to promote and
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you can see what other advertisers
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advertisers are doing and um and that
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could be another way to get some
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inspiration on how to start drafting
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your your uh ad copy that you’d like to
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test
