One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using [...]
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using Search Engines To Make [...]
Which prospect do you think is easier to convert into a customer via digital advertising? Prospect A who has never heard of your business, or Prospect B who has already visited your website and is familiar with your products and services No, this is not a trick question... Clearly prospect B would be more likely [...]
Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]
Every Google AdWords campaign must be optimized after it's launched. It doesn't matter how much work goes into the campaign setup, after your ads go live you must optimize or else you'll likely fail to generate ROI. Did you know that? Nearly every campaign will fail unless you monitor closely, make required edits, and fine [...]
In a lot of ways Google AdWords is like Santa Claus... And since today is Christmas, it's only fitting that we take a closer look at the similarities. To children, Santa represents presents. On Christmas he travels around the world, shimmies down chimneys, and brings gifts for all the good little boys and girls. To businesses, [...]
I wish I had this list when I was just getting started with Google AdWords... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google AdWords is a big, hairy beast of a platform and it's nearly impossible to set everything up correctly unless [...]
When you think of Google AdWords advertising, then you likely picture the ads in Google's search results (aka Search Network ads). Search Network advertising is a great opportunity to get your business in front of prospects at the exact time they are searching for your product or service. It's hard to beat that kind of targeting and timing. That's [...]
