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The Most Critical Factor In Your Google Ads Campaign

Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools.  Don't get me wrong, those are all important, but they aren't the most [...]

6 Reasons Why Google Ads Are a Smart Investment

I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords). But chances are, your prospective customers are searching in [...]

13 Questions You Must Answer To Ensure Your Google Ads Campaign Is Set Up Correctly

I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]

[Google Ads Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

The New AdWords Interface – A Pick Of The Best Additional Features

The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]

By | August 16th, 2017|Categories: Pay Per Click Advertising|Tags: , |

5 Quotes From Adwords Experts To Help You Create a Successful PPC Campaign

Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]