Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or are these tactics mutually [...]
About a month ago, we started working with a client to improve their Google Ads campaigns. More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!" Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]
I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using [...]
The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]
Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]
According to Google, businesses make an average of $2 from every $1 spent on AdWords. With numbers like that, there’s no doubt that starting an AdWords campaign could be game-changing for your business. But, AdWords can be complicated and overwhelming if you’re using it for the first time and unsuccessful campaigns can be expensive. Creating a [...]
In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]
There are 3 distinct phases of Google AdWords advertising. And depending on which phase you're in you need to adjust your focus and your expectations for the ad campaign. In other words, using tactics that are not appropriate for the phase you're currently in will result in poor performance. Let me put this into perspective for [...]
