enhanced campaigns

Google AdWords Enhanced Campaign Settings Checklist

Earlier this year Google announced the Enhanced Campaign migration and like most other advertisers, I've been kicking and screaming ever since. The last thing I like to do is spend time relearning something that from my perspective worked perfectly fine "the old way." The deadline to migrate was July 22, 2013 so most advertisers are [...]

By Phil Frost|July 23rd, 2013|Categories: Mobile, Pay Per Click Advertising, Tracking and Analytics|Tags: enhanced campaigns, google adwords, pay per click advertising, ppc|

“Upgrade” Your AdWords Campaigns To Enhanced ASAP

I have an important announcement for anyone advertising or thinking about advertising in Google AdWords. If you haven’t already “upgraded” to Enhanced Campaigns, then Google is going to automatically switch your campaigns on July 22, 2013. Do NOT wait for Google to migrate your campaigns for you! Take the time to go through the upgrade [...]

By Phil Frost|July 11th, 2013|Categories: Pay Per Click Advertising, Tracking and Analytics|Tags: enhanced campaigns, google adwords, ppc advertising|