google adwords

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What You Need to Know About Google Quality Score

Whether you use Google AdWords all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By | 2017-12-17T10:42:42+00:00 December 16th, 2017|Categories: Pay Per Click Advertising|Tags: |

[Google AdWords Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google AdWords is set up correctly, it's possible to see exactly [...]

By | 2017-11-25T16:23:55+00:00 November 19th, 2017|Categories: Pay Per Click Advertising|Tags: , |

The Difference Between Google AdWords Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I'll [...]

[AdWords Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By | 2017-11-25T15:10:33+00:00 October 14th, 2017|Categories: Pay Per Click Advertising|Tags: |

The New AdWords Interface – A Pick Of The Best Additional Features

The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]

By | 2017-11-12T10:18:00+00:00 August 16th, 2017|Categories: Pay Per Click Advertising|Tags: , |

[AdWords Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

Over the past few months I started to notice one of our Google AdWords management clients was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the campaign was launched. [...]

By | 2017-11-12T10:18:01+00:00 August 15th, 2017|Categories: Pay Per Click Advertising|Tags: , |

6 Reasons Why Google Adwords Is a Smart Investment

I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google.  You can check using [...]

By | 2017-11-12T10:18:05+00:00 July 7th, 2017|Categories: Pay Per Click Advertising|Tags: , , |

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

By | 2017-11-12T10:18:06+00:00 June 15th, 2017|Categories: Pay Per Click Advertising|Tags: , |

5 AdWords Tips to Start Seeing Results Right Now

Getting started in Google AdWords is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]

By | 2017-11-12T10:18:07+00:00 June 1st, 2017|Categories: Pay Per Click Advertising|Tags: , |

10 AdWords Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google AdWords is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. [...]

By | 2017-11-12T10:18:07+00:00 May 26th, 2017|Categories: Pay Per Click Advertising|Tags: , , |