When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]
If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code. [...]
Google Ads (formerly known as Google AdWords) is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google Ads. Whenever we speak to potential clients or host a Google Ads webinar, one of the most common questions [...]
When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]
Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]
To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]
