When you think of Google Ads (AKA Google AdWords), then where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]
Google Ads (formerly known as Google AdWords) is one of the best advertising options online. 3.5 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google Ads, the [...]
You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors. This score is also used to determine your cost per-click (CPC) and ad rank [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]
I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords). But chances are, your prospective customers are searching in [...]
One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]
When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
