One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account. Google Ads mistakes can be costly, but are often easy to [...]
When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]
If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played [...]
Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using Search Engines [...]
Harnessing the full potential of Google AdWords is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. [...]
When you think of Google Ads (AKA Google AdWords), then where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]
I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using [...]
Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much should I [...]
