google adwords

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6 Reasons Why Google AdWords Is a Smart Investment

I'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google.  You can check using [...]

Google AdWords: How Much Should You Spend?

Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much should I [...]

7 Steps to Set Up a Campaign in Google AdWords

Google AdWords is one of the best advertising options online. Google has over 1.17 billion users, and that's why AdWords is a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google AdWords, the average business owner ends up with $2 in revenue?  [...]

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

Google AdWords News: AdWords Review Extensions Get the Boot

It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]

[AdWords Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

What You Need to Know About Google Quality Score

Whether you use Google AdWords all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By | December 16th, 2017|Categories: Pay Per Click Advertising|Tags: |

[Google AdWords Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google AdWords is set up correctly, it's possible to see exactly [...]

By | November 19th, 2017|Categories: Pay Per Click Advertising|Tags: , |

The Difference Between Google AdWords Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google AdWords. Google has designed the AdWords platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, I'll [...]

[AdWords Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]

By | October 14th, 2017|Categories: Pay Per Click Advertising|Tags: |