Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: It has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords). But chances are, your prospective customers are searching in [...]
Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]
I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]
When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code. [...]
Google Ads (formerly known as Google AdWords) is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: How much should I be spending in Google Ads? That's a great question and there are really 2 [...]
