Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Google Ads is one of the most effective advertising platforms available to small businesses. Billions of searches happen on Google every day, and many of those searches come from people actively looking for the products and services you offer. But setting up a campaign the wrong way can waste your budget fast. We've audited hundreds [...]
Not sure whether Google Ads are a good investment for your business? We hear this question constantly from small business owners, and it's a fair one. You're being asked to spend money on advertising with no guarantee of results. Before you commit, you want to know if the platform actually works. The short answer is [...]
Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google's Quality Score. It's the rating that Google gives your targeted keywords based on a number of different factors. This score is also used to determine your cost per click (CPC) and ad [...]
Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Ads campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Below are 5 tips from Google Ads experts to help you [...]
Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake, overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization, and a whole lot of patience. [...]
When I was reviewing one of our client's accounts in Google Ads, I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the [...]
You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
If you grew up playing Nintendo in the '80s like me, then you probably remember the Contra "cheat" code to get 30 lives: up, up, down, down, left, right, left, right, b, a, start. That is forever ingrained in my memory. Contra was an incredibly difficult and frustrating game if you played without that cheat [...]
![[Google Ads Case Study] How to Boost Conversions by 41% While Cutting Costs 33%](https://www.mainstreetroi.com/wp-content/uploads/2018/12/Google-Ads-Case-Study-320x202.jpg "[Google Ads Case Study] How to Boost Conversions by 41% While Cutting Costs 33%")
![[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time](https://www.mainstreetroi.com/wp-content/uploads/2018/12/Google-Ads-Case-Study-dos-320x202.jpg "[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time")
