Reputation Management

Online Marketing: The Good, The Bad and The Ugly

Is online marketing good, bad or ugly? If I asked a handful of business owners that question, I bet I would get a few votes for each.  But which answer is correct? The Good, The Bad, and The Ugly Have you seen the old Clint Eastwood western movie, The Good, The Bad and The Ugly? [...]

3 Ways Online Marketing Can Boost Your Offline Marketing ROI

Obviously I think online marketing  is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing.  Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]

The Future of Online Marketing

As we approach the end of 2013, I've been reflecting on how much online marketing has changed over the past few years, and where it's headed in 2014. In 2012, we saw Google move local business listings from Google Places over to Google's social media platform, Google+. Then in 2013, Google AdWords advertising accounts were [...]

Why Google Analytics Reports Do Not Match AdWords Reports

As part of our planning for 2014, we're conducting a survey to determine which areas of online marketing, besides SEO and AdWords, our audience is most interested in. It's still early, but the results so far have shocked me. (If you'd like to participate, then click here.  Everyone who completes the survey can also sign [...]

SEO Is No Longer Just Search Engine Optimization

I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general.  For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, "Can you help me with my [...]

Proactive Reputation Management

Earlier this year I wrote an article about Search Engine Reputation Management, which explained how to combat negative reviews.  That article was written in response to a subscriber who asked me for help, because he had negative content showing up when prospects searched his business name. So every time a prospective customer searched for his [...]

Search Engine Reputation Management – How to Combat Negative Content

The other day I received an email from one of my subscribers who asked me the following question: "I have negative content on the Internet that I’d like to suppress if it is possible. Can you help me?" Since I know first hand this is a problem many legitimate business owners face, I [...]

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