Is Local SEO Important for Your Business?

Learn the importance of local SEO and how to optimize for it in this concise video.

Discover why it matters, whether you have a brick-and-mortar location or serve within a specific area.

Plus, get insights into citation development and Google Business profiles.

If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.

Want More SEO Tips?

Click here to grab a copy of our Ultimate SEO Checklist.

Want Our Expert Help?

Click here to get a custom SEO quote.

Video Transcription

0:04
so is local SEO important for your
0:06
business and how can you optimize for it
0:10
um so a lot of times whether or not
0:12
local SEO is important is going to deter
0:14
be determined a lot by do you have a
0:16
specific geographic area that you’re
0:18
targeting with your with your business I
0:21
know for a lot of local SE or local
0:24
brick-and-mortar companies you know that
0:26
have an office or a showroom where
0:29
people are coming in to it then in that
0:31
case it’s it’s pretty obvious um you
0:34
know if you’re in location X then you
0:35
want to make sure you are found in the
0:38
search results when people are searching
0:40
in that area um there’s other businesses
0:43
that don’t necessarily have actual brick
0:45
and mortar locations or storefronts but
0:48
they do work within a service area um
0:53
that’s all it’s important for those
0:55
companies also to optimize for local SEO
0:58
um although some of the some of the
1:00
tools that they’re going to have at
1:01
their disposal are going to be a little
1:02
bit different because they don’t
1:04
actually have a physical location but I
1:06
know that um a lot of service area
1:09
businesses will actually end up
1:11
targeting um different Geographic areas
1:15
you know even surrounding their their
1:18
primary geographic area and and they’ll
1:21
do this just so that there is um
1:24
relevance in each of the geographic
1:25
areas so they they want to be found in
1:28
um you know this might be something like
1:30
painters or Yard Service um tree
1:32
services stuff like that where they’re
1:34
actually coming to you they may not have
1:36
an actual physical
1:38
location um if you do have well
1:42
regardless of which one you have if if
1:44
you’re still targeting multiple areas or
1:46
if you have multiple office locations
1:49
then on your website you’re going to
1:50
want to make sure that you have a
1:52
specific page set up for each geographic
1:54
area that you’re serving providing
1:56
service to um whether that’s through
2:00
having an office or store location or if
2:02
it’s just a service area
2:05
location um these we call these Geo
2:08
Pages um it’s in the past I know that
2:12
Google’s cracked down on the way that a
2:14
lot of people have implemented Geo Pages
2:17
because what they’ve done is they’ve
2:19
just taken a single page copied the
2:22
entire page over and just changed out
2:23
the city name and that that ends up
2:26
being called then content or even
2:28
duplicative content and Google does not
2:30
like that so if you are setting up
2:32
different pages for each service area
2:34
you want to make sure there is relevant
2:36
helpful and unique content on each of
2:38
those pages um now if you have a a a
2:44
local storefront or just a physical
2:46
address for that matter uh you’ll get to
2:49
to participate in citation development
2:52
now citation development is just
2:55
the
2:57
uh getting your name address and phone
3:00
um published out across the web at
3:03
different citation website
3:05
sources um and so there’s there’s
3:08
hundreds of these sites online that
3:11
there essentially act kind of like
3:12
business directories but they do in the
3:15
way that uh as Google’s looking around
3:17
they’re looking for consistency of of
3:19
your name address and phone the the more
3:22
consistent that information is the more
3:24
likely Google’s to think that you’re a a
3:26
reputable authoritative business uh they
3:29
do consider your your brand you know
3:32
that
3:33
information
3:34
um as relevant and so if if you have you
3:38
know if you’re listed in 50 different
3:41
directories and it’s all the same
3:43
information they’re going to view you uh
3:47
more highly than a business that’s only
3:48
listed in 10 different
3:50
directories that has different
3:52
information in all 10 directories so um
3:56
I do like to say if you’ve got a
3:58
physical location that you can publish
4:00
to have to establish more local presence
4:03
through citation development then that
4:05
is going to be an advantage that you
4:07
have especially if you’re a service area
4:09
business because a lot of service area
4:10
businesses do not have a fiscal location
4:13
um but even for local you know
4:15
storefronts it’s still good to make sure
4:17
that happens because that does help
4:19
establish like local presence in the
4:21
search results um for for both of those
4:24
you’ll want to make sure that you do
4:26
have uh Google Business profiles set up
4:29
um and know service area businesses
4:31
don’t get to show address in their in
4:35
their profiles so they do get a service
4:37
area profile um which works a little bit
4:41
differently but it’s still good to have
4:43
one um and I I know that if if you have
4:47
multiple offices or multiple locations
4:49
um then you want to make sure you have a
4:51
business profile set up for each of
4:53
those um I know for service areas a lot
4:56
of times it doesn’t work quite the same
4:58
way you your service area a lot of times
5:01
will include all the geographic areas
5:04
that you would have set up unique Pages
5:05
for on your website so there is some
5:07
limiting factors on
5:10
that