When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics. It's free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Client Operations Manager, Andrea Rozman. How did you get into operations? I stepped into a job in the pharma industry in IT project management. Project management, coordination, operations all go hand-in-hand. I worked heavily in [...]
With Google AdWords, your campaign performance is directly proportional to the accuracy of your conversion tracking. In other words, the more accurately you can track sales generated directly from your AdWords campaigns, the better your ad performance. When you know exactly which keywords and ads are driving sales and which are simply wasting your money, [...]
Which prospect do you think is easier to convert into a customer via digital advertising? Prospect A who has never heard of your business, or Prospect B who has already visited your website and is familiar with your products and services No, this is not a trick question... Clearly prospect B would be more likely [...]
What if I told you your Google AdWords campaigns could be generating more leads and sales without any additional budget? I'm sure that would get your attention. And based on my experience auditing hundreds of accounts, I can almost guarantee you're leaving money on the table. To prove it, I'll walk through a case study [...]
If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Josh Hacking. How did you get into marketing? I first got into marketing as an intern with a small company doing social media marketing and eventually became the social media coordinator managing all [...]
There's no question that digital marketing has become a key part of any small business marketing plan. A recent report found that 1/3 of businesses plan on introducing a digital program and nearly 1/2 already have. Unfortunately, that same report found that 50% of businesses that are using digital marketing have no plan on how [...]
SEO is an ever-evolving industry with a growing list of variables - but no matter how closely you follow the latest SEO trends, you're doomed to fail if you don't master the basics. The good news is that many of SEO's most fundamental rules haven't changed in years. Most of these fundamentals can be fixed [...]
This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]
