What's better than doubling your website traffic? Doubling the number of leads generated from your website! That's exactly what we did for Hartford Fence Company. And in this case study I'll show you how... Background We started working with Hartford Fence Company in mid July 2015. Business was actually going very well for them already, [...]
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services -- now they're obsolete. Internet search engines replaced the role of the phone book years ago. And even as online habits have changed in recent years, the role of the [...]
Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
For years, the creation of marketing plans consisted of allocating budget between mostly TV, radio, direct mail, and print advertising. During the 2000s, the growth in internet usage and the introduction of social media drastically changed the marketing landscape. Digital marketing became an essential part of business success. Like every marketing channel, digital marketing has [...]
Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]
According to Google, businesses make an average of $2 from every $1 spent on AdWords. With numbers like that, there’s no doubt that starting an AdWords campaign could be game-changing for your business. But, AdWords can be complicated and overwhelming if you’re using it for the first time and unsuccessful campaigns can be expensive. Creating a [...]
In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Coordinator, Nicole Lisanti. How did you get into marketing? I wanted to be a news broadcaster, so when I got out of school I took a job with a Media Direct Advertising company working in [...]
Does SEO still matter? Given how dramatically the online landscape has changed -- more people access the Web through smartphones than desktop, and social media is king among mobile users -- it's natural to wonder whether good-old fashioned SEO tactics have suddenly become obsolete. But don't worry, the answer is yes, SEO still matters. In [...]
If you’re like most attorneys, you’re interested in search engine optimization (SEO) as a way to get in front of prospective clients who are searching for the services you offer. Let's look at local SEO for attorneys and why you can't afford to neglect it. Why “SEO” Traffic Is So Valuable Every day, more consumers [...]
