kate@mainstreetroi.com

/Kate Lombardo

About Kate Lombardo

This author has not yet filled in any details.
So far Kate Lombardo has created 34 blog entries.

7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By |August 29th, 2019|Categories: Strategy|Tags: , |

6 FAQs About Google Analytics That Every Small Business Owner Wants Answered

Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. This helps you understand what's working and what isn't, so you can focus your budget on what is actually benefiting your business. The [...]

The 27 Best Inspirational Quotes to Motivate Business Owners

Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. But small businesses make up the backbone of our country, and as we near Thanksgiving, we want [...]

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

Creative Email Marketing Examples to Use This Holiday Season

It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]

5 WordPress Plugins To Help With SEO

This is a guest post from Shanna Mallon, a contributing writer for Straight North. Whether your industry is retail clothing or parts manufacturing, when you want to increase website traffic, there's no question you have to think about Search Engine Optimization (SEO). Why? The fact is, search engines provide incredible traffic potential for businesses. Think about [...]

By |August 2nd, 2018|Categories: SEO|Tags: , |

7 Ways to Grow Your Followers on Twitter Without Paying for Them

This blog article is a guest post from Kori Hill Wallace from AddThis.   A New York Times article about the practice of paying for Twitter followers recently caused a news feed frenzy. The exposé not only included figures for what it costs to increase your following, but also name dropped some of the more famous [...]

How to Use Offline Interactions to Power Your SEO

This blog article is a guest post from Courtney McGhee of WooRank.    Quite frankly, people have been defining SEO wrong for years. Go ahead and Google it. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as [...]

By |March 23rd, 2018|Categories: SEO|Tags: |

5 FAQs About Social Media for Small Businesses

When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]

By |February 22nd, 2018|Categories: Social Media|Tags: , |

5 Ways to Track the Success of Your Digital Marketing

It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]