This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]
Before you create any kind of marketing campaign, the first question you should ask is... Who Is Your Target Prospect? It's easy to get lazy and say "Well, I want to sell more stuff, so my target prospect is anybody who would buy my stuff..." But come on, let's be honest -- if you're aiming [...]
The other day, I received a letter in the mail and I didn't respond. And in today’s article, I want to explain why I didn't respond. Business owners and marketers spend a lot of time trying to get people to respond, but they spend too little time addressing the many reasons why people don’t respond. If you want to [...]
