To be blunt, it's easy to waste a large percentage of your advertising budget with Google Ads. Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. In this article, [...]
When you think of Google Ads, then where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Ad" text [...]
Which prospect do you think is easier to convert into a customer via digital advertising? Prospect A who has never heard of your business, or Prospect B who has already visited your website and is familiar with your products and services No, this is not a trick question... Clearly prospect B would be more likely [...]
If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest [...]
Last week I walked through 4 steps to double your website conversion rates and today I'm going to elaborate on the 4th step, follow-up. More specifically, how to follow up with all of those prospects that visit your website, but do not end up calling you, completing a webform, or making a purchase. For the average website, we're [...]
Google AdWords recently launched a beta program to test remarketing for Search ads and the early results are extremely positive. Some advertisers are showing an increase in advertising return on investment (ROI) by as much as 50%! As you may know, I'm a huge fan of retargeting (or remarketing in Google AdWords). Until now AdWords [...]
