case study

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[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google Ads campaigns are set up correctly, it's possible to see [...]

[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]

2 Email Marketing Case Studies That Prove No List Is Too Small Or Too Cold

Most people have heard that email marketing can be a very effective tactic to drive leads and sales.  However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers.  By engaged, I mean they are already actively opening and clicking on [...]

By |October 2nd, 2018|Categories: Email Marketing|Tags: , |

[SEO Case Study] How Splintering Can Increase Traffic 40X

In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website.  If you are familiar, then this is a reminder to see [...]

[AdWords Case Study] 33% Reduction in Cost Per Lead Using the Kaizen Approach

Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life.  And looking back on recent successes, I've discovered that they were all the result of this [...]

AdWords Case Study About Boosting Leads 79% & Slashing Cost Per Lead 36%

What if I told you your Google AdWords campaigns could be generating more leads and sales without any additional budget? I'm sure that would get your attention.  And based on my experience auditing hundreds of accounts, I can almost guarantee you're leaving money on the table. To prove it, I'll walk through a case study [...]