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How to Retarget Prospects With Google AdWords Search Ads (RLSA)
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How to Retarget Prospects With Google AdWords Search Ads (RLSA)
Conversion Rate Optimization, Lead Generation, Pay Per Click Advertising, Strategy

How to Retarget Prospects With Google AdWords Search Ads (RLSA)

If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]

By Phil Frost|July 14th, 2016|Categories: Conversion Rate Optimization, Lead Generation, Pay Per Click Advertising, Strategy|Tags: google adwords, remarketing, retargeting, rlsa|

How to Retarget Prospects Using Search Advertising (aka RLSA)

In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads. Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in Google.com? It’s true, and if you’re already advertising [...]

By Phil Frost|April 19th, 2015|Categories: Conversion Rate Optimization, Pay Per Click Advertising|Tags: remarketing lists for search ads, retargeting advertising, rlsa|